Retailing in Ukraine

Retailing in Ukraine

EXECUTIVE SUMMARY

Retailing sees a strong rise

New international brands enter; existing brands expand their store networks

Online is on the rise, with mobile commerce gaining ground

Consumers value convenience and affordability

Improving economic conditions push growth – this is expected to continue

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value

Seasonality

International Women’s Day
New Year

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 44 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 45 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 46 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 47 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 48 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 49 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 51 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 53 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 54 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 55 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 56 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 57 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 58 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 59 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 60 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 61 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 62 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 63 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Hypermarkets in Ukraine

HEADLINES

PROSPECTS

Hypermarkets improves after a downturn

Non-grocery sales increase

Partnerships to deliver extra services

COMPETITIVE LANDSCAPE

Auchan strongly leads and sees development

Velmart emerges as an important hypermarket chain

Novus exhibits a stable performance

CHANNEL DATA

Table 69 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 70 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 71 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 72 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 73 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 74 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 75 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Ukraine

HEADLINES

PROSPECTS

Internet retailing records dramatic growth

Cash-on-delivery is a favourite option amongst Ukrainian shoppers

New regulation is passed on parcels from abroad

COMPETITIVE LANDSCAPE

Rozetka and EVO Company join forces in a major deal

Amazon and eBay are not yet interested in offering local websites

Chinese merchants continue to gain popularity

CHANNEL DATA

Table 77 Internet Retailing by Category: Value 2013-2018
Table 78 Internet Retailing by Category: % Value Growth 2013-2018
Table 79 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 80 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 81 Internet Retailing Forecasts by Category: Value 2018-2023
Table 82 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Ukraine

HEADLINES

PROSPECTS

Mobile is taking over

Convenience of the shopping process is a crucial factor

Generational features are worth noting

COMPETITIVE LANDSCAPE

Prom.ua is a gateway for small businesses

Clothing retailers’ apps are attractive, but the average purchase value is small

Chinese brands are popular and growing

CHANNEL DATA

Table 83 Mobile Internet Retailing: Value 2013-2018
Table 84 Mobile Internet Retailing: % Value Growth 2013-2018
Table 85 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 86 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Ukraine

HEADLINES

PROSPECTS

Supermarkets continue to sell more

Supermarket chains invest in store refurbishment

Regional players are important

COMPETITIVE LANDSCAPE

ATB gains momentum and expands in new regions

Silpo experiments with store formats and e-commerce collection

Further consolidation is expected in the future

CHANNEL DATA

Table 87 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 88 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 89 Supermarkets GBO Company Shares: % Value 2014-2018
Table 90 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 91 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 92 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 93 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Ukraine

HEADLINES

PROSPECTS

Traditional grocery retailing is still large, but the prospects are not positive

Traditional grocery retailers is an economy channel

Cash-only purchases at many traditional grocery retailers

COMPETITIVE LANDSCAPE

Severe fragmentation in traditional grocery retailers

Convenience and the product freshness boost the channel

New regulation on night sales of alcohol to impact the channel

CHANNEL DATA

Table 95 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 97 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 98 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 99 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 100 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 101 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 102 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 103 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 104 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 105 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 107 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 109 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Ukraine

HEADLINES

PROSPECTS

Variety stores sees a boost from rising purchasing power

The prospects are uncertain, as Chinese online marketplaces are growing

The channel consists mostly of fixed-price retailers

COMPETITIVE LANDSCAPE

International brands have avoided the market so far

Fragmentation, with basic store concepts

Convenience and affordability are primary selling points

CHANNEL DATA

Table 111 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 112 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 113 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 114 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Ukraine

HEADLINES

PROSPECTS

Vending is growing, but other channels represent a threat

Modern payment methods are introduced in vending

Hot drinks holds the lead, other product categories remain small

COMPETITIVE LANDSCAPE

Nestlé-Ukraine leads as hot drinks remain crucial

Kompaniya Liberty Ukraine increases its share

Experimenting with unusual products

CHANNEL DATA

Table 115 Vending by Category: Value 2013-2018
Table 116 Vending by Category: % Value Growth 2013-2018
Table 117 Vending GBO Company Shares: % Value 2014-2018
Table 118 Vending GBN Brand Shares: % Value 2015-2018
Table 119 Vending Forecasts by Category: Value 2018-2023
Table 120 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Ukraine

PROSPECTS

No presence of warehouse clubs in the market

Apparel and Footwear Specialist Retailers in Ukraine

HEADLINES

PROSPECTS

International brands succeed by delivering fast, cheap fashion

Ukrainian streetwear brands are popular amongst the youth population

Large retailers focus on bricks-and-mortar stores, online remains neglected

COMPETITIVE LANDSCAPE

H&M arrives, and the public gets excited

Turkish brands feel confident in Ukraine

Independent clothing stores remain prevalent in smaller towns

CHANNEL DATA

Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Ukraine

HEADLINES

PROSPECTS

Convenience stores sees the strongest growth in grocery retailers

A time-saving option, although price remains important

Purchasing alcoholic drinks is no longer as convenient

COMPETITIVE LANDSCAPE

Fora expands, increasing its presence in the Kiev region

Auchan tries to embed the online channel into convenience stores

ATB-Market is experimenting with its new ATB Express brand

CHANNEL DATA

Table 129 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 130 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 131 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 132 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 133 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 134 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 135 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 136 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Ukraine

PROSPECTS

No department stores currently operate in Ukraine

Direct Selling in Ukraine

HEADLINES

PROSPECTS

Direct selling is growing, comprising a few multinational brands

The personal nature of direct selling is a key feature to consider

Direct sellers adjust to the influence of the internet

COMPETITIVE LANDSCAPE

Avon is the strong leader, with a relevant value proposition

Whilst the currency exchange rate jumps, prices increase gradually

In remote areas, direct selling companies are the only sellers of beauty products

CHANNEL DATA

Table 137 Direct Selling by Category: Value 2013-2018
Table 138 Direct Selling by Category: % Value Growth 2013-2018
Table 139 Direct Selling GBO Company Shares: % Value 2014-2018
Table 140 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 141 Direct Selling Forecasts by Category: Value 2018-2023
Table 142 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Ukraine

PROSPECTS

Discounters has no presence in the market, but could emerge in the future

Electronics and Appliance Specialist Retailers in Ukraine

HEADLINES

PROSPECTS

Sales of electronics and appliances are booming; omnichannel sales are on the rise

The revival of lending pushes growth

Grey imports affect sales

COMPETITIVE LANDSCAPE

The top companies compete with promotions

Unconventional ways to maintain loyalty

Vodafone invests in store refurbishment and new outlet launches

CHANNEL DATA

Table 143 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 144 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 145 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 146 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 147 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 148 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 149 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 150 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Ukraine

HEADLINES

PROSPECTS

Delivery costs discourage development

Influencing consumer behaviour remains a challenge

Geographic coverage remains very limited

COMPETITIVE LANDSCAPE

Zakaz.ua leads

New players may emerge in the future

Economy brands show no interest

CHANNEL DATA

Table 151 Food and Drink Internet Retailing: Value 2013-2018
Table 152 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 153 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 154 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 155 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Ukraine

HEADLINES

PROSPECTS

The expansion of drugstores/parapharmacies is driven by extensive outlet launches

Research online, purchase offline is an increasingly common pattern

Chemists/pharmacies is characterised by fierce competition

COMPETITIVE LANDSCAPE

Brands in drugstores/parapharmacies perform well, searching for a niche

Products from the EU are popular, often sold informally

Beauty and cosmetics retailers adapt to trends

CHANNEL DATA

Table 156 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 157 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 158 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 159 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 160 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 161 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 162 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 163 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 164 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 165 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 166 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 167 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Ukraine

HEADLINES

PROSPECTS

Although the channel continues to grow, the economising trend persists

International players are sensitive to the macroeconomic conditions

Moving into internet retailing

COMPETITIVE LANDSCAPE

Jysk expands, satisfying the demand for Scandinavian-style homewares

IKEA enters with a “city store” format

Epicentr K leads and expands further

CHANNEL DATA

Table 168 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 169 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 170 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 171 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 172 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 173 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 174 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 175 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 176 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 177 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 178 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 179 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Ukraine

HEADLINES

PROSPECTS

Rising prices drive current value growth

The move towards physical stores and internet retailing

Constant value decline in most product categories

COMPETITIVE LANDSCAPE

A lack of category overlap hampers the competition

International players lead in value terms

Existing strong companies are expected to maintain their positions

CHANNEL DATA

Table 180 Homeshopping by Category: Value 2013-2018
Table 181 Homeshopping by Category: % Value Growth 2013-2018
Table 182 Homeshopping GBO Company Shares: % Value 2014-2018
Table 183 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 184 Homeshopping Forecasts by Category: Value 2018-2023
Table 185 Homeshopping Forecasts by Category: % Value Growth 2018-2023

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