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Retailing in Ukraine

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Ukraine?
  • Which are the leading retailers in Retailing in Ukraine?
  • How are products distributed in Retailing in Ukraine?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Ukraine?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Increased level of service across retailers
Shop-in-shop format increasingly popular
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
International Women’s Day New Year
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Convenience stores prove to be innovative in light of COVID-19 and record high value growth
Fora remains in the lead
Other players enter convenience channel

RECOVERY AND OPPORTUNITIES

Lower value growth than over review period
Convenience stores focus on customer experience
Larger grocery players invest in convenience store channel

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Huge surge in e-commerce
Auchan continues to lead and gained value share in 2020
The Velmart brand maintains its third place

RECOVERY AND OPPORTUNITIES

Lower value growth than other modern grocery retailers
Focus on consumer experience over forecast period
Environmental awareness is increasingly a theme for hypermarkets

CHANNEL DATA

Table 81 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 84 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 85 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 86 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Supermarkets respond to consumers changing needs in light of COVID-19
ATB-Market extends its lead and continues to expand
Brusnichka closes outlets

RECOVERY AND OPPORTUNITIES

Lower value growth over forecast period as retailer matures somewhat
Digital payments gain value share over forecast period
Supermarkets extend their ranges of fresh fruit and vegetables

CHANNEL DATA

Table 89 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Supermarkets GBO Company Shares: % Value 2016-2020 Table 92 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery loses out even more to modern grocery, due to COVID-19
Major fragmentation in traditional grocery retailers
Traditional grocery thrives in poorer, more rural parts of the country

RECOVERY AND OPPORTUNITIES

Specialised operators see value growth over forecast period
Increasing competition from supermarkets for fresh foods
The authorities close many small shops and kiosks

CHANNEL DATA

Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 100 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 101 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 102 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Reduced demand as people spend large amounts of time at home
A highly fragmented channel
Shoppers continue to move from open markets to apparel and footwear specialist retailers

RECOVERY AND OPPORTUNITIES

Local brands benefit, as consumers more price sensitive
Apparel and footwear e-commerce to take increasing share
Shoppers increasingly seek convenience

CHANNEL DATA

Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 108 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Certain products sell well due to COVID-19
Retailers expand core offerings
Players increasingly implement omnichannel sales strategies

RECOVERY AND OPPORTUNITIES

Thriftier purchase choices over the forecast period
Counterfeiting remains a threat
Physical stores strive to improve the customer experience in order to compete with e-commerce

CHANNEL DATA

Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Beauty and optical goods stores suffer value decline
Shake-up in competitive landscape
Chemists/pharmacies is characterised by fierce competition

RECOVERY AND OPPORTUNITIES

Beauty and optical goods stores return to value growth
Beauty specialist retailers benefit from the expansion of shopping centres
Structural changes evident in pharmacies

CHANNEL DATA

Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 124 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 125 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 126 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 128 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 130 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 132 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Value sales decline as stores closed for several weeks
Epicentr K extends its lead
Retailers need to respond to price sensitivity among consumers

RECOVERY AND OPPORTUNITIES

Healthy value growth over forecast period
Strong growth for e-commerce
DIY remains popular

CHANNEL DATA

Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 134 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 135 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 136 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 137 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 138 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 140 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 142 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 144 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Lower disposable incomes and store closure lead to significantly lower value sales
TsUM remains the only department store in Ukraine in 2020
TsUM caters to wealthier clients

RECOVERY AND OPPORTUNITIES

Lower value growth over forecast period
Strong competition from shopping centres
Opportunities for TsUM to develop

CHANNEL DATA

Table 145 Department Stores: Value Sales, Outlets and Selling Space 2017-2020 Table 146 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2020 Table 147 Department Stores GBO Company Shares: % Value 2016-2020 Table 148 Department Stores GBN Brand Shares: % Value 2017-2020 Table 149 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 150 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 152 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Variety retailers perform better than other non-grocery retailers, due to affordability
The leading variety stores are set to benefit from the improving quality of their products
The fixed price concept resonates strongly among Ukrainians

RECOVERY AND OPPORTUNITIES

Variety retailers recover once infection rates fall
Variety stores begin to go digital
Some variety stores upgrade their offerings

CHANNEL DATA

Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Variety Stores GBO Company Shares: % Value 2016-2020 Table 156 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 157 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Beauty and personal care biggest losers in 2020
Avon Cosmetics (Ukraine) retains its lead, though loses value share
In remote areas, direct selling companies are often the only sellers of beauty products

RECOVERY AND OPPORTUNITIES

Amway expected to gain value share
The personal nature of direct selling is a key feature to consider
Direct sellers adjust to the influence of the internet

CHANNEL DATA

Table 161 Direct Selling by Category: Value 2015-2020 Table 162 Direct Selling by Category: % Value Growth 2015-2020 Table 163 Direct Selling GBO Company Shares: % Value 2016-2020 Table 164 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 165 Direct Selling Forecasts by Category: Value 2020-2025 Table 166 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Players try to maintain volume sales by offering generous promotions
A lack of category overlap hampers the competition
International players lead in value terms

RECOVERY AND OPPORTUNITIES

Value decline over forecast period
The moves towards physical stores and e-commerce weaken homeshopping
Leading players implement omni-channel strategies

CHANNEL DATA

Table 167 Homeshopping by Category: Value 2015-2020 Table 168 Homeshopping by Category: % Value Growth 2015-2020 Table 169 Homeshopping GBO Company Shares: % Value 2016-2020 Table 170 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 171 Homeshopping Forecasts by Category: Value 2020-2025 Table 172 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Ukraine

KEY DATA FINDINGS

2020 IMPACT

With spending large amounts of time at home, there is less demand for vending
Nestlé-Ukraine leads as hot drinks remain crucial
Companies begin to experiment with unusual products through vending

RECOVERY AND OPPORTUNITIES

Healthy value growth over the forecast period
Digitalisation a key opportunity in vending
Opportunities in hot drinks vending

CHANNEL DATA

Table 173 Vending by Category: Value 2015-2020 Table 174 Vending by Category: % Value Growth 2015-2020 Table 175 Vending GBO Company Shares: % Value 2016-2020 Table 176 Vending GBN Brand Shares: % Value 2017-2020 Table 177 Vending Forecasts by Category: Value 2020-2025 Table 178 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Players quick to react to surge in online demand
Huge increase in 3rd party merchants due to COVID-19
Food and drink best performer in 2020

RECOVERY AND OPPORTUNITIES

Continued healthy value growth over forecast period
Retailers continue to develop multichannel experience for consumers
Steps are being taken to increase the trust in online payments amongst Ukrainian shoppers

CHANNEL DATA

Table 179 E-Commerce by Channel and Category: Value 2015-2020 Table 180 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 181 E-Commerce GBO Company Shares: % Value 2016-2020 Table 182 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 183 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 184 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Mobile delivery apps benefit hugely from COVID-19
Chinese brands are popular and growing
Convenience of the shopping process is a crucial factor

RECOVERY AND OPPORTUNITIES

Mobile apps serve as multifunctional tool
Generational features are worth noting
As more consumers turn to smartphones, retailers increasingly adopt mobile-first strategies

CHANNEL DATA

Table 185 Mobile E-Commerce: Value 2015-2020 Table 186 Mobile E-Commerce: % Value Growth 2015-2020 Table 187 Mobile E-Commerce Forecasts: Value 2020-2025 Table 188 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Delivery providers gain from online shopping
Zakaz.ua maintains its lead
Geographic coverage remains very limited

RECOVERY AND OPPORTUNITIES

2020 has shown what is possible and healthy growth will continue over forecast period
Some delivery companies expand into food and drink
Grocery delivery, once a niche service, emerges as indispensable

CHANNEL DATA

Table 189 Food and Drink E-Commerce: Value 2015-2020 Table 190 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 191 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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