Retailing in Ukraine
COVID-19 impact on retailing
Increased level of service across retailers
Shop-in-shop format increasingly popular
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Table 1 Cash and Carry Sales: Value 2015-2020
International Women’s Day
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
Summary 2 Research Sources
Convenience Stores in Ukraine
Convenience stores prove to be innovative in light of COVID-19 and record high value growth
Other players enter convenience channel
Lower value growth than over review period
Convenience stores focus on customer experience
Larger grocery players invest in convenience store channel
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Hypermarkets in Ukraine
Auchan continues to lead and gained value share in 2020
The Velmart brand maintains its third place
Lower value growth than other modern grocery retailers
Focus on consumer experience over forecast period
Environmental awareness is increasingly a theme for hypermarkets
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 84 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 85 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 86 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Supermarkets in Ukraine
Supermarkets respond to consumers changing needs in light of COVID-19
ATB-Market extends its lead and continues to expand
Brusnichka closes outlets
Lower value growth over forecast period as retailer matures somewhat
Digital payments gain value share over forecast period
Supermarkets extend their ranges of fresh fruit and vegetables
Table 89 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Supermarkets GBO Company Shares: % Value 2016-2020
Table 92 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Traditional Grocery Retailers in Ukraine
Traditional grocery loses out even more to modern grocery, due to COVID-19
Major fragmentation in traditional grocery retailers
Traditional grocery thrives in poorer, more rural parts of the country
Specialised operators see value growth over forecast period
Increasing competition from supermarkets for fresh foods
The authorities close many small shops and kiosks
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 100 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 101 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 102 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Apparel and Footwear Specialist Retailers in Ukraine
Reduced demand as people spend large amounts of time at home
A highly fragmented channel
Shoppers continue to move from open markets to apparel and footwear specialist retailers
Local brands benefit, as consumers more price sensitive
Apparel and footwear e-commerce to take increasing share
Shoppers increasingly seek convenience
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 108 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Electronics and Appliance Specialist Retailers in Ukraine
Certain products sell well due to COVID-19
Retailers expand core offerings
Players increasingly implement omnichannel sales strategies
Thriftier purchase choices over the forecast period
Counterfeiting remains a threat
Physical stores strive to improve the customer experience in order to compete with e-commerce
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Health and Beauty Specialist Retailers in Ukraine
Beauty and optical goods stores suffer value decline
Shake-up in competitive landscape
Chemists/pharmacies is characterised by fierce competition
Beauty and optical goods stores return to value growth
Beauty specialist retailers benefit from the expansion of shopping centres
Structural changes evident in pharmacies
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 124 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 125 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 126 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 128 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 130 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 132 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
Home and Garden Specialist Retailers in Ukraine
Value sales decline as stores closed for several weeks
Epicentr K extends its lead
Retailers need to respond to price sensitivity among consumers
Healthy value growth over forecast period
Strong growth for e-commerce
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 134 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 135 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 136 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 137 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 138 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 140 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 142 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 144 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
Department Stores in Ukraine
Lower disposable incomes and store closure lead to significantly lower value sales
TsUM remains the only department store in Ukraine in 2020
TsUM caters to wealthier clients
Lower value growth over forecast period
Strong competition from shopping centres
Opportunities for TsUM to develop
Table 145 Department Stores: Value Sales, Outlets and Selling Space 2017-2020
Table 146 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2020
Table 147 Department Stores GBO Company Shares: % Value 2016-2020
Table 148 Department Stores GBN Brand Shares: % Value 2017-2020
Table 149 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 150 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 152 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Variety Stores in Ukraine
Variety retailers perform better than other non-grocery retailers, due to affordability
The leading variety stores are set to benefit from the improving quality of their products
The fixed price concept resonates strongly among Ukrainians
Variety retailers recover once infection rates fall
Variety stores begin to go digital
Some variety stores upgrade their offerings
Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Variety Stores GBO Company Shares: % Value 2016-2020
Table 156 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 157 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Direct Selling in Ukraine
Beauty and personal care biggest losers in 2020
Avon Cosmetics (Ukraine) retains its lead, though loses value share
In remote areas, direct selling companies are often the only sellers of beauty products
Amway expected to gain value share
The personal nature of direct selling is a key feature to consider
Direct sellers adjust to the influence of the internet
Table 161 Direct Selling by Category: Value 2015-2020
Table 162 Direct Selling by Category: % Value Growth 2015-2020
Table 163 Direct Selling GBO Company Shares: % Value 2016-2020
Table 164 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 165 Direct Selling Forecasts by Category: Value 2020-2025
Table 166 Direct Selling Forecasts by Category: % Value Growth 2020-2025
Homeshopping in Ukraine
Players try to maintain volume sales by offering generous promotions
A lack of category overlap hampers the competition
International players lead in value terms
Value decline over forecast period
The moves towards physical stores and e-commerce weaken homeshopping
Leading players implement omni-channel strategies
Table 167 Homeshopping by Category: Value 2015-2020
Table 168 Homeshopping by Category: % Value Growth 2015-2020
Table 169 Homeshopping GBO Company Shares: % Value 2016-2020
Table 170 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 171 Homeshopping Forecasts by Category: Value 2020-2025
Table 172 Homeshopping Forecasts by Category: % Value Growth 2020-2025
Vending in Ukraine
With spending large amounts of time at home, there is less demand for vending
Nestlé-Ukraine leads as hot drinks remain crucial
Companies begin to experiment with unusual products through vending
Healthy value growth over the forecast period
Digitalisation a key opportunity in vending
Opportunities in hot drinks vending
Table 173 Vending by Category: Value 2015-2020
Table 174 Vending by Category: % Value Growth 2015-2020
Table 175 Vending GBO Company Shares: % Value 2016-2020
Table 176 Vending GBN Brand Shares: % Value 2017-2020
Table 177 Vending Forecasts by Category: Value 2020-2025
Table 178 Vending Forecasts by Category: % Value Growth 2020-2025
E-Commerce in Ukraine
Players quick to react to surge in online demand
Huge increase in 3rd party merchants due to COVID-19
Food and drink best performer in 2020
Continued healthy value growth over forecast period
Retailers continue to develop multichannel experience for consumers
Steps are being taken to increase the trust in online payments amongst Ukrainian shoppers
Table 179 E-Commerce by Channel and Category: Value 2015-2020
Table 180 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 181 E-Commerce GBO Company Shares: % Value 2016-2020
Table 182 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 183 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 184 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
Mobile E-Commerce in Ukraine
Mobile delivery apps benefit hugely from COVID-19
Chinese brands are popular and growing
Convenience of the shopping process is a crucial factor
Mobile apps serve as multifunctional tool
Generational features are worth noting
As more consumers turn to smartphones, retailers increasingly adopt mobile-first strategies
Table 185 Mobile E-Commerce: Value 2015-2020
Table 186 Mobile E-Commerce: % Value Growth 2015-2020
Table 187 Mobile E-Commerce Forecasts: Value 2020-2025
Table 188 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
Food and Drink E-Commerce in Ukraine
Delivery providers gain from online shopping
Zakaz.ua maintains its lead
Geographic coverage remains very limited
2020 has shown what is possible and healthy growth will continue over forecast period
Some delivery companies expand into food and drink
Grocery delivery, once a niche service, emerges as indispensable
Table 189 Food and Drink E-Commerce: Value 2015-2020
Table 190 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 191 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025