Retailing in Ukraine

Retailing in Ukraine

EXECUTIVE SUMMARY

Ongoing strong current value growth for retailing

E-commerce continues to outperform, with mobile e-commerce gaining ground

Consumers value convenience and affordability

New international brands enter; existing brands expand their store networks

Improving economic conditions expected to continue to drive growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2018

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2014-2019

Seasonality

International Women’s Day
New Year

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 44 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 45 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 46 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 47 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 48 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 49 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 51 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 53 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 54 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 55 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 56 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 57 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 58 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 59 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 60 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 61 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 62 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 63 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 64 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 65 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 66 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 67 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 68 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Ukraine

HEADLINES

PROSPECTS

Convenience store operators focus on the Kiev area

Convenience stores improve the customer experience

Strong growth expected over the forecast period

COMPETITIVE LANDSCAPE

Kolo Market continues to take share

Fora extends its lead

WOG Market continues its digital transformation

CHANNEL DATA

Table 69 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 70 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 71 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 72 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 73 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 74 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 75 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 76 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Hypermarkets in Ukraine

HEADLINES

PROSPECTS

Operators focus on refurbishing/redesigning existing outlets

Hypermarkets to record the lowest value growth among modern grocery retailers

Environmental awareness is increasingly a theme for hypermarkets

COMPETITIVE LANDSCAPE

Novus Ukraina continues to expand its network

The Velmart brand maintains its third place

Silpo-Food and Auchan-Ukraine Hypermarket develop their natural/organic ranges

CHANNEL DATA

Table 77 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 78 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 79 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 80 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 81 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 82 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 83 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 84 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in Ukraine

HEADLINES

PROSPECTS

Supermarkets focus on the Kiev region

Supermarkets invest in digitalisation

Supermarkets extend their ranges of fresh fruit and vegetables

COMPETITIVE LANDSCAPE

ATB-Market extends its lead and continues to expand

Silpo-Food continues to invest themed stores

Brusnichka closes outlets

CHANNEL DATA

Table 85 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 86 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 87 Supermarkets GBO Company Shares: % Value 2015-2019
Table 88 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 89 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 90 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 91 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 92 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in Ukraine

HEADLINES

PROSPECTS

Traditional grocery retailers in the western part of the country suffer from the expansion of modern grocery retailers

The authorities close many small shops and kiosks

Increasing competition from supermarkets for fresh foods

COMPETITIVE LANDSCAPE

Major fragmentation in traditional grocery retailers

Regulations on night sales of alcohol to remain

Growing number of alcoholic drinks specialists

CHANNEL DATA

Table 93 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 94 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 95 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 96 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 97 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 98 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 99 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 100 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 101 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 102 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 105 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 106 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 107 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 108 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in Ukraine

HEADLINES

PROSPECTS

Shoppers continue to move from open markets to apparel and footwear specialist retailers

Apparel and footwear e-commerce to take increasing share

Shoppers increasingly seek convenience

COMPETITIVE LANDSCAPE

A highly fragmented channel

Outlet location a strategic advantage

H&M Hennes & Mauritz arrives and awakens interest

CHANNEL DATA

Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in Ukraine

HEADLINES

PROSPECTS

Counterfeiting remains a threat

Physical stores strive to improve the customer experience in order to compete with e-commerce

Players increasingly implement omnichannel sales strategies

COMPETITIVE LANDSCAPE

Retailers adapt to consumer trends

Customer convenience an increasingly popular aspect of physical stores

Pre- and post-sales service increasingly important

CHANNEL DATA

Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Ukraine

HEADLINES

PROSPECTS

Increasing disposable incomes and a consumer focus on appearance support growth

Chemists/pharmacies is characterised by fierce competition

Pricing increasingly used as a competitive tool

COMPETITIVE LANDSCAPE

Beauty specialist retailers benefit from the expansion of shopping centres

Sales of drugs via e-commerce not allowed in Ukraine

Structural changes evident in pharmacies

CHANNEL DATA

Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in Ukraine

HEADLINES

PROSPECTS

Retailers need to respond to price sensitivity among consumers

Strong growth for e-commerce

DIY remains popular

COMPETITIVE LANDSCAPE

Epicentr K extends its lead

The channel is increasingly concentrated

IKEA enters with a “city store” format

CHANNEL DATA

Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in Ukraine

HEADLINES

PROSPECTS

TsUM remains the only department store in Ukraine in 2019

TsUM caters to wealthier clients

Strong competition from shopping centres

COMPETITIVE LANDSCAPE

TsUM remains the only department store in Ukraine

Opportunities for TsUM to develop

Variety Stores in Ukraine

HEADLINES

PROSPECTS

The fixed price concept resonates strongly among Ukrainians

Some variety stores upgrade their offer

Variety stores begin to go digital

COMPETITIVE LANDSCAPE

The leading variety stores are set to benefit from the improving quality of their products

Modern grocery retailers are increasingly offering strong competition to variety stores

Fragmentation, with basic store concepts

CHANNEL DATA

Table 149 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 150 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 151 Variety Stores GBO Company Shares: % Value 2015-2019
Table 152 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 153 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 154 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 155 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 156 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Direct Selling in Ukraine

HEADLINES

PROSPECTS

Direct selling continues to grow, with large multinational brands performing well

Direct sellers adjust to the influence of the internet

The personal nature of direct selling is a key feature to consider

COMPETITIVE LANDSCAPE

Avon Cosmetics (Ukraine) retains its lead with its strong value proposition

Whilst the currency exchange rate continues to fluctuate, prices increase gradually

In remote areas, direct selling companies are often the only sellers of beauty products

CHANNEL DATA

Table 157 Direct Selling by Category: Value 2014-2019
Table 158 Direct Selling by Category: % Value Growth 2014-2019
Table 159 Direct Selling GBO Company Shares: % Value 2015-2019
Table 160 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 161 Direct Selling Forecasts by Category: Value 2019-2024
Table 162 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in Ukraine

HEADLINES

PROSPECTS

Rising prices drive current value growth

The moves towards physical stores and e-commerce weaken homeshopping

Constant value declines expected in many product categories

COMPETITIVE LANDSCAPE

A lack of category overlap hampers the competition

International players lead in value terms

Leading players implement omni-channel strategies

CHANNEL DATA

Table 163 Homeshopping by Category: Value 2014-2019
Table 164 Homeshopping by Category: % Value Growth 2014-2019
Table 165 Homeshopping GBO Company Shares: % Value 2015-2019
Table 166 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 167 Homeshopping Forecasts by Category: Value 2019-2024
Table 168 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Vending in Ukraine

HEADLINES

PROSPECTS

Digitalisation a key opportunity in vending

Significant opportunity for growth

Opportunities in hot drinks vending

COMPETITIVE LANDSCAPE

Nestlé-Ukraine leads as hot drinks remain crucial

Companies begin to experiment with unusual products through vending

Drinking water through vending a developing area

CHANNEL DATA

Table 169 Vending by Category: Value 2014-2019
Table 170 Vending by Category: % Value Growth 2014-2019
Table 171 Vending GBO Company Shares: % Value 2015-2019
Table 172 Vending GBN Brand Shares: % Value 2016-2019
Table 173 Vending Forecasts by Category: Value 2019-2024
Table 174 Vending Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Ukraine

HEADLINES

PROSPECTS

Steps are being taken to increase the trust in online payments amongst Ukrainian shoppers

Foreign e-commerce continues to grow

Apparel and footwear e-commerce retailers offer innovative solutions to increase sales

COMPETITIVE LANDSCAPE

E-commerce retailers continue to innovate and evolve

Companies continue to venture into e-commerce

Make Up takes an innovative approach to e-commerce marketing

CHANNEL DATA

Table 175 E-Commerce by Channel and Category: Value 2014-2019
Table 176 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 177 E-Commerce GBO Company Shares: % Value 2015-2019
Table 178 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 179 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 180 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Ukraine

HEADLINES

PROSPECTS

Significant growth for mobile e-commerce

Convenience of the shopping process is a crucial factor

Generational features are worth noting

COMPETITIVE LANDSCAPE

Players continue to innovate in mobile e-commerce

Auchan offers an innovative mobile app

Chinese brands are popular and growing

CHANNEL DATA

Table 181 Mobile E-Commerce: Value 2014-2019
Table 182 Mobile E-Commerce: % Value Growth 2014-2019
Table 183 Mobile E-Commerce Forecasts: Value 2019-2024
Table 184 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in Ukraine

HEADLINES

PROSPECTS

Food and drink e-commerce retailers try to overcome consumer objections

Express delivery now available

Geographic coverage remains very limited

COMPETITIVE LANDSCAPE

Zakaz.ua maintains its lead

Rozetka develops its food and drink e-commerce offering

Auchan develops its food and drink e-commerce offer

CHANNEL DATA

Table 185 Food and Drink E-Commerce: Value 2014-2019
Table 186 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 187 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 188 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

---