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Country Report

New Zealand Flag Coffee in New Zealand

| Pages: 31

Price: US$900

About this Report

Executive Summary

TRENDS

  • Coffee in New Zealand has proved relatively recession proof, with a café culture emerging in densely populated urban areas. Strong growth continued throughout 2013, despite reports indicating demand was plateauing.

COMPETITIVE LANDSCAPE

  • Nestlé led coffee in 2013, increasing its value share to 41% in 2013, up slightly on 2012. Nescafé remained the leading brand with a 37% off-trade value share, an increase of just under one percentage point from 2012, continuing its growth trend seen in previous years.

PROSPECTS

  • Key forecast trends in coffee include sustainability, with a focus on ethical sourcing, health and wellness, premiumisation and the shift towards out-of-home consumption. Additionally, the developing café culture among the under 30 demographic in particular, is fuelling demand for out-of-home consumption. Prominent national chains include Coffee Club, Columbus Coffee and Starbucks, as well as The Coffee Guy franchise, a ‘café in a van’ concept which provides delivery to the workplace.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in New Zealand?
  • What are the major brands in New Zealand?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in New Zealand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 2 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
  • Table 6 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
  • Table 13 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018

Coffee in New Zealand - Company Profiles

Bell Tea & Coffee Co Ltd, The in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bell Tea & Coffee Co Ltd, The: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Bell Tea & Coffee Co Ltd, The: Competitive Position 2013

Cerebos Gregg's Ltd in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Cerebos Gregg’s Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Cerebos Gregg’s Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Cerebos Gregg’s Ltd: Competitive Position 2013

Hot Drinks in New Zealand - Industry Context

EXECUTIVE SUMMARY

Positive value and volume sales growth in hot drinks

Innovation critical to success

Multinationals continue to dominate

Duopoly allows supermarkets to continue domination of retail

Positive growth forecast

KEY TRENDS AND DEVELOPMENTS

Growth continues despite discretionary spending pressures

Premiumisation drives hot drinks growth

Nespresso patent expires

Social sustainability garners attention

Private label gains in prominence

MARKET DATA

  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

  • Table 39 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2008-2013

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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