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Country Report

New Zealand Flag Coffee in New Zealand

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • Coffee continued to be a popular beverage choice among New Zealanders in 2014. Additionally, the burgeoning café culture in the country’s cosmopolitan areas has gained international recognition, with Wellington being rated as one of the world’s best coffee cities by CNN. Compared with 2013, off-trade current value growth of 4% was marginally faster, while off-trade volume growth of 3% was slower.

COMPETITIVE LANDSCAPE

  • Nestlé New Zealand continues to lead coffee in 2014, with a 41% share of off-trade value sales. The company’s share grew gradually over the review period. Nescafé remained the leading brand with a 37% off-trade value share, a marginal increase on 2013.

PROSPECTS

  • The key issue in the forecast period is likely to be the impact of commodity price increases, as the effect of strong coffee bean price rises was not felt fully in 2014. Hedging strategies incorporated by retailers and manufacturers will need to factor in 2014 commodity price increases. This is expected to place upward pressure on unit prices; however, this may be counteracted by strong competition at the domestic retail level. Thus, the overall impact on consumers is yet to be realised.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in New Zealand?
  • What are the major brands in New Zealand?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in New Zealand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in New Zealand - Company Profiles

Bell Tea & Coffee Co Ltd, The in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bell Tea & Coffee Co Ltd, The: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Bell Tea & Coffee Co Ltd, The: Competitive Position 2014

Cerebos Gregg's Ltd in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Cerebos Gregg’s Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Cerebos Gregg’s Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 5 Cerebos Gregg’s Ltd: Competitive Position 2014

Hot Drinks in New Zealand - Industry Context

EXECUTIVE SUMMARY

Retail value and volume sales exhibit positive growth in 2014

Social and ethical factors influence consumers’ purchasing decisions

Supermarkets remains the dominant channel

Dilmah launches tea pods in 2014

Positive value growth forecast

KEY TRENDS AND DEVELOPMENTS

Foodservice impacts hot drinks consumption

Coffee pods expands in New Zealand

Private label development

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Off-trade vs On-trade
  • Pricing
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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