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Country Report

New Zealand Flag Coffee in New Zealand

Price: US$990

About this Report

Executive Summary

TRENDS

  • Health and wellness concerns, centred on excessive caffeine intake, persisted in 2015. Nonetheless, coffee remained popular among New Zealand consumers in 2015. Such is the popularity of the beverage that research by Canstar Blue indicated that approximately 25% of coffee drinkers skip breakfast in the morning for a cup of coffee, with New Zealand having the 15th highest per capita coffee consumption rate in the world.

COMPETITIVE LANDSCAPE

  • Nestlé New Zealand led coffee in 2015, recording a value share of 41%, and dominated instant coffee with a 53% value share through its Nescafé brand. In 2015, Nescafé launched its new Gold Barista Style Range, inspired by the taste, quality and aroma of barista made coffee, and available in Gold Smooth and Gold Intense variants. In addition, Nestlé New Zealand also led fresh ground coffee pods, recording a value share of 71% - a one percentage point increase from 2014. Although the company developed the coffee pod technology, the patent for this expired during the review period, with a number of competitors having since emerged in the sector, including private label range Select from Progressive Enterprises and Robert Harris from Cerebos Greggs. While the sales share of Nespresso fell from a high of 88% in 2013 to 70% in 2014, the company has managed to maintain its leading position by focusing on premiumisation in the sector, with a number of limited edition products being launched each year to capture consumer attention. In 2015, this included the Italian inspired Grand Crus range. Additionally, Nespresso also partnered with celebrity chef Josh Emmett in 2015 as a brand ambassador. Emmett is one of the judges on the New Zealand version of MasterChef and a critically acclaimed chef in his own right, with a portfolio of restaurants across the country.

PROSPECTS

  • Continued strong consumer demand for coffee is expected to be the key trend driving value growth during the forecast period. Consumption rates are not expected to abate, but rather increase as New Zealand moves up the global per-capita consumption coffee rankings.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in New Zealand?
  • What are the major brands in New Zealand?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in New Zealand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 2 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020

Coffee in New Zealand - Company Profiles

Bell Tea & Coffee Co Ltd, The in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bell Tea & Coffee Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Bell Tea & Coffee Co Ltd: Competitive Position 2015

Bell Tea & Coffee Co Ltd, The in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bell Tea & Coffee Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Bell Tea & Coffee Co Ltd: Competitive Position 2015

Cerebos Gregg's Ltd in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Cerebos Gregg’s Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Cerebos Gregg’s Ltd: Competitive Position 2015

Cerebos Gregg's Ltd in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Cerebos Gregg’s Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Cerebos Gregg’s Ltd: Competitive Position 2015

Hot Drinks in New Zealand - Industry Context

EXECUTIVE SUMMARY

Strong growth continues

Health and wellness driving growth

Competition heats up in coffee pods

Milo reformulation results in consumer backlash

Positive forecast period performance predicted

KEY TRENDS AND DEVELOPMENTS

Social and ethical considerations continue to impact hot drinks

Expansion of private label ranges

Foodservice growth picking up

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  • Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 9 Research Sources

Hot Drinks in New Zealand - Industry Context

EXECUTIVE SUMMARY

Strong growth continues

Health and wellness driving growth

Competition heats up in coffee pods

Milo reformulation results in consumer backlash

Positive forecast period performance predicted

KEY TRENDS AND DEVELOPMENTS

Social and ethical considerations continue to impact hot drinks

Expansion of private label ranges

Foodservice growth picking up

MARKET DATA

  • Table 40 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 41 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 42 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 43 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 44 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 45 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 46 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 47 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 48 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 49 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 50 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 51 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 52 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  • Table 53 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 54 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 55 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 56 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 57 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 58 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 59 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 60 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 61 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 62 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 63 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 64 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Hard Vs Soft
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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