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Country Report

New Zealand Flag Coffee in New Zealand

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • Coffee in New Zealand is seen to be, and has been proven to be, relatively recession-proof and remains largely unresponsive to the economic situation in New Zealand. Consumers tend to see coffee as daily necessity and off-trade sales continued to see strong growth throughout the review period. Strong overall coffee growth was seen during the year; with 4% off-trade value growth and 3% total volume growth recorded in 2012. On-trade coffee sales have however been somewhat affected by the global financial crisis among other factors as consumers decreased out-of-home food and beverage consumption. This was reflected in 2012, with on-trade volumes declining 1%, which was somewhat worse than the review period growth rate of less than -1%.

COMPETITIVE LANDSCAPE

  • Nestlé New Zealand Ltd led in 2012 with a 41% value share, up slightly from 2011 after stagnating over the review period. Nescafé remained the leading coffee brand with a 39% off-trade value share, up almost one percentage point from 2011. Nestlé New Zealand Ltd launched the new Nescafé Greenblend instant coffee product with clear intentions of positioning the brand as a healthier coffee option for consumers as well as to compete with other hot drink types such as green tea. Nescafé Greenblend was promoted as delivering 70% more antioxidant polyphenols than leading green tea brands. The new product innovation is unique within coffee in New Zealand, and is the only instant coffee to contain a blend of unroasted green and roasted coffee beans. The new product was available at supermarkets throughout New Zealand.

PROSPECTS

  • The key forecast trends for coffee include premiumisation, health and wellness, sustainability and the shift back towards out-of-home coffee consumption. These factors are expected to contribute to an off-trade constant value CAGR of 2% during the forecast period. This is below the 6% review period constant value CAGR. Off-trade value sales growth is expected to be lower over the forecast period as a result of expected economic recovery in New Zealand trending consumers back towards out-of-home food and beverage expenditure (registering a shift back towards on-trade).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in New Zealand?
  • What are the major brands in New Zealand?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in New Zealand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2007-2012
  • Table 2 Retail Sales of Coffee by Category: Value 2007-2012
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2007-2012
  • Table 5 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Instant Coffee by Type: % Value Breakdown 2007-2012
  • Table 7 Coffee Company Shares by Retail Value 2008-2012
  • Table 8 Coffee Brand Shares by Retail Value 2009-2012
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2012-2017
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017

Coffee in New Zealand - Company Profiles

Bell Tea & Coffee Co Ltd, The in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bell Tea & Coffee Co Ltd, The: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Bell Tea & Coffee Co Ltd, The: Competitive Position 2012

Cerebos Gregg's Ltd in Hot Drinks (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Cerebos Gregg’s Ltd: Key Facts
  • Summary 4 Cerebos Gregg’s Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Cerebos Gregg’s Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Cerebos Gregg’s Ltd: Competitive Position 2012

Hot Drinks in New Zealand - Industry Context

EXECUTIVE SUMMARY

Value growth declines yet remains positive, volume growth fairly constant

Innovation and new product development vital

Strong competition from both global and local players

Supermarkets remain dominant with strong duopoly

Fairly weak growth forecast

KEY TRENDS AND DEVELOPMENTS

Growth continues despite economic uncertainty

Hot drinks become increasingly sophisticated as premiumisation drives growth

Social sustainability becomes a key selling point for hot drinks

International versus domestic rivalry

Private label seen as unjustified belt-tightening

MARKET DATA

  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 24 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 25 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 26 Penetration of Private Label by Category 2007-2012
  • Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Decaffeinated vs regular
  • Foodservice distribution
  • Off-trade vs on-trade
  • Pricing
  • Standard vs pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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