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Country Report

Philippines Flag Coffee in the Philippines

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Although chained coffee shops such as Starbucks remain popular among consumers, small speciality coffee shops are ushering in a third wave of coffee. Coffee lovers and upper-income individuals are being attracted by artisanal coffee brewed using high-quality coffee beans and made visually appealing by latte art. Some of the third wave coffee shops include Craft Coffee Revolution, Magnum Opus, Kuppa and Toby’s Estate, among others. Not to be left behind, Starbucks Reserve coffee was launched in May 2014, which is available in limited quantities in five of its outlets.

COMPETITIVE LANDSCAPE

  • Nestlé Philippines Inc continued to dominate coffee with a value share of 43% in 2014. Its lead is driven by the popularity of its Nescafé brand, which has several instant coffee variants sold at different price points, allowing it to cater to a wide income group. Adequate promotional activities, meanwhile, are utilised to support the brand and sustain recall. Nestlé also continually creates new flavours for its instant coffee mixes, which renews consumer interest and meets their desire for variety.

PROSPECTS

  • Sales of coffee are expected to slow down over the forecast period, as the category will record a total volume CAGR of 4%, which is significantly slower than the review period performance. With instant coffee a mature category, the overall coffee category has less potential to register robust growth over the forecast period. Fresh coffee beans, meanwhile, will make the most significant contribution to growth over the forecast period, as it is foreseen to increase by a total volume CAGR of 6%. Aside from its small consumer base, fresh coffee beans will be boosted by the expansion of speciality coffee shops. Although artisanal coffee is likely to remain a niche, third wave coffee shops will remain an important patron of speciality fresh coffee beans.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Philippines?
  • What are the major brands in Philippines?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 6 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 13 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in the Philippines - Company Profiles

San Miguel Super Coffee Mix Co in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 San Miguel Super Coffee Mix Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 San Miguel Super Coffee Mix Co: Competitive Position 2014

Hot Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Hot drinks market slows down in 2014

Foodservice options improve

Multinationals lead the hot drinks market

Instant white coffee choices grow in number

Hot drinks is expected to face challenging times

KEY TRENDS AND DEVELOPMENTS

Instant coffee choices grow in number

Appreciation of tea improves among affluent consumers

New foodservice channels add variety

MARKET DATA

  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/import/export data

  • Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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