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Country Report

Philippines Flag Coffee in the Philippines

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • Positive economic conditions and increased purchasing power continued to aid the growth of Philippine coffee in 2015. Instant coffee continues to dominate, seeing increasing competition among its leading players. Economic growth leading to increasingly busy lifestyles has helped support the growth of instant coffee, which continues to be a convenient way to consume coffee as an energy boost throughout the working day.

COMPETITIVE LANDSCAPE

  • Coffee continued to be led, with a 44% retail value share, by Nestlé Philippines Inc in 2015. Aggressive marketing strategies continue to help Nestlé hold its position, and its Nescafé brand is almost synonymous with coffee in the Philippines. Not only is Nestlé able to continue growing through new product developments, but also its existing product lines are actively promoted to keep competition at bay. Over the review period, increased promotional efforts such as pricing strategies were seen to help the company’s performance.

PROSPECTS

  • Coffee is projected to see sales growth at a 7% CAGR both in retail volume terms and at constant 2015 prices over the forecast period. Coffee is expected to continue to grow as a staple product not just to start the day but to provide a boost whenever needed. With an expanding audience in terms of age and with different products for various economic segments, coffee can expect to see continued positive growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Philippines?
  • What are the major brands in Philippines?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 2 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020

Coffee in the Philippines - Company Profiles

San Miguel Super Coffee Mix Co in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 San Miguel Super Coffee Mix Co: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 San Miguel Super Coffee Mix Co: Competitive Position 2015

Hot Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Hot drinks grows moderately in 2015

Foodservice demand continues slow growth

Multinationals continue to dominate the main hot drinks

New product developments have a limited impact over the review period

5.

KEY TRENDS AND DEVELOPMENTS

Steady growth seen in hot drinks towards 2015

Increased competitiveness seen among major players in instant coffee

Foodservice options continue to increase

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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