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Country Report

Coffee in the Philippines

Price: US$900

About this Report

Executive Summary

TRENDS

  • The government and the private sector are both making efforts to increase local coffee production, in order to reduce the reliance on imports. In 2012, however, local production in the Philippines still did not meet coffee demand in the country. The country imports the rest of its coffee requirements from Vietnam, Indonesia and other Asian countries. In 2012, the key player in the coffee industry, Nestlé Philippines Inc, opened a new coffee centre in Batangas City that will increase access to new coffee farming techniques in a bid to increase the number of coffee producers and production in the Philippines.

COMPETITIVE LANDSCAPE

  • Nestlé Philippines Inc dominates coffee sales with a value share nearly 90%, due to its strong positioning and leadership in the instant coffee sector. The company’s Nescafé brand was one of the first instant coffee brands in the country and hence was able to establish a large and loyal consumer base through effective advertising, continuous innovation and the good quality of its coffee products. Its programmes to help develop the domestic coffee industry also give the company an competitive edge.

PROSPECTS

  • The more widespread health and wellness trend in the forecast period will encourage various brand manufacturers to produce organic and decaffeinated coffee variants to prevent a decline in the consumer base and capture a greater share of health-conscious consumers. There might be more marketing activities that will highlight the benefits of coffee, as manufacturers’ attempt to counter any negative perception about the drink. The positive economic outlook in the forecast period will benefit both the instant and fresh coffee categories.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Philippines?
  • What are the major brands in Philippines?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2007-2012
  • Table 2 Retail Sales of Coffee by Category: Value 2007-2012
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2007-2012
  • Table 5 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Instant Coffee by Type: % Value Breakdown 2007-2012
  • Table 7 Coffee Company Shares by Retail Value 2008-2012
  • Table 8 Coffee Brand Shares by Retail Value 2009-2012
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2012-2017
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017

Coffee in the Philippines - Company Profiles

San Miguel Super Coffee Mix Co in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 San Miguel Super Coffee Mix Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 San Miguel Super Coffee Mix Co: Competitive Position 2012

Hot Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Sluggish value growth for hot drinks in 2012

Expanding portfolio of healthier variants

Nestlé Philippines Inc continue to dominate Philippines hot drinks

Expanding distribution through chained retailers

Hot drinks to continue register growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Strong economy pushes hot drink sales through foodservice

Use of celebrity endorsers still prominent in the Philippines

More brand extensions launched to segment the market

Young professionals as hot drinks manufacturers’ target market

Coffee pods have difficulty penetrating the Filipino market

MARKET INDICATORS

  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 24 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 25 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Decaffeinated vs regular
  • Foodservice distribution
  • Off-trade vs on-trade
  • Pricing
  • Standard vs pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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