Bath and Shower

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Global Company Profile

AmorePacific Corp in Beauty and Personal Care

Nov 2023

AmorePacific, the leading K-beauty conglomerate, experienced sales declines in both domestic and overseas markets. Its sales in China and skin care, which had once been the driving force for growth, are now encountering significant challenges within…

USD 650
Country Report

Bath and Shower in Algeria

Apr 2024

Overall volume and current value growth rates for bath and shower in Algeria in 2023 were slightly weaker than those recorded in 2022. This was partly due to increasing maturity, though the slowdown also reflected heightened budget-consciousness…

USD 1,195
Country Report

Bath and Shower in Argentina

Apr 2024

In 2023, bath and shower in Argentina registered an overall decline in retail volume sales, with the triple-digit growth in retail value driven by price increases. With the threat of COVID-19 significantly reduced, the demand for hand sanitisers…

USD 1,195
Strategy Briefing

Bath and Shower in Asia Pacific

Feb 2021

Bath and shower continued to grow in 2019, driven by body wash/shower gel, liquid soap and intimate washes, with bar soap recording stagnating sales. However, bar soap and, in particular, liquid soap have seen sales driven by frequent handwashing…

USD 1,475
Country Report

Bath and Shower in Australia

May 2024

Bath and shower in Australia exhibited improved demand in 2023, following two consecutive years of retail volume declines. Product innovation played a significant role in driving category growth, as brands introduced new formulations and features to…

USD 1,195
Country Report

Bath and Shower in Austria

Aug 2024

Bath and shower volumes in Austria continued to decline in 2023, although the downturn was less severe compared to the previous year. Body wash/shower gel in oil formats and body wash peels are in greater demand, whilst consumers have less time for…

USD 1,195
Country Report

Bath and Shower in Azerbaijan

Apr 2024

Bath and shower registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in Ukraine were…

USD 1,195
Country Report

Bath and Shower in Belgium

Apr 2024

In 2023, retail price inflation had a strong impact on bath and shower in Belgium. Volume sales buckled amid weaker demand as consumers faced higher energy and heating costs, with many choosing to shower less frequently. In key categories such as…

USD 1,195
Country Report

Bath and Shower in Bolivia

Apr 2024

Bath and shower in Bolivia registered a fall in volume sales, as higher inflation dampened volume sales somewhat. In particular, many imported brands registered a volume decline, due to a shortage of foreign cash reserves leading to increased…

USD 1,195
Country Report

Bath and Shower in Bosnia and Herzegovina

Apr 2024

In 2023, rising inflation continued to negatively impact consumer demand and curbed retail volume sales of bath and shower products in Bosnia and Herzegovina. The volume sales decline seen in body wash/shower gel dented the performance of the entire…

USD 1,195
Country Report

Bath and Shower in Brazil

Jul 2024

Bath and shower in Brazil saw solid retail current value growth in 2023. Bar soap showed the best performance for a second year, with a double-digit increase. As this category accounts for 74% of overall value sales in bath and shower, it ended up…

USD 1,195
Country Report

Bath and Shower in Bulgaria

Apr 2024

As inflation remained relatively high in 2023, many consumers turned towards private label for their bath and shower needs. Brands like Balea from dm and Cien by Lidl captured the interest of price-conscious consumers most affected by the…

USD 1,195
Country Report

Bath and Shower in Cameroon

Jul 2024

Bar soap continued to be the reigning king in bath and shower in Cameroon in 2023, despite the growing availability of shower gels. This dominance is deeply rooted in cultural habits, highlighting the significant role it plays in shaping consumer…

USD 1,195
Country Report

Bath and Shower in Canada

Apr 2024

Bath and shower exhibited robust growth in 2023, primarily driven by price escalations as volumes lagged due to consumer retrenchment amidst inflationary pressures and premiumisation. Categories such as liquid soap, considered household staples,…

USD 1,195
Country Report

Bath and Shower in Chile

Apr 2024

After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…

USD 1,195
Country Report

Bath and Shower in China

Apr 2024

With the easing of pandemic restrictions, there remained heightened attention towards personal care and items such as bath and shower products. However, hoarding habits from the pandemic period led to continued stockpiles of such products, which…

USD 1,195
Country Report

Bath and Shower in Colombia

Apr 2024

The impact of inflation and the cost of living crisis triggered volume decline in almost all bath and shower categories in Colombia in 2023. Bar soap recovered share in comparison to liquid soap due to its more accessible prices and value-added…

USD 1,195
Country Report

Bath and Shower in Costa Rica

Apr 2024

During the early stages of the pandemic, bath and shower manufacturers in Costa Rica scrambled to develop new antibacterial varieties and update packaging designs to highlight the germ-killing capabilities of established products. This trend was…

USD 1,195
Country Report

Bath and Shower in Croatia

Apr 2024

Demand for hand sanitisers continues to decline significantly over the course of 2023 as the influence of the COVID-19 pandemic on consumer behaviour continued to decline. As the sanitary situation has improved and the pandemic has officially come to…

USD 1,195
Country Report

Bath and Shower in Denmark

Apr 2024

Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in…

USD 1,195
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