Beauty and personal care has experienced an increase in the use of small packaging sizes as they deliver greater consumer convenience in terms of portability and allow a wider range of consumers to access premium brands, which offer high-end products in smaller packaging formats. Traditionally, smaller pack sizes have mainly been positioned as travel items by retailers and manufacturers.
Over the forecast period, industry players are expected to continue developing and launching new packaging innovations to further differentiate products from competitors’ offerings in the highly competitive Canadian retail environment. Standing out on both bricks and mortar and virtual store shelves is a vital competitive strategy.
Rising consumer demand for sustainability in product sourcing and manufacturing is also impacting packaging. Consumers, especially millennials and Generation Z, expect authenticity from companies in terms of sustainable practices throughout supply chains.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Canada with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.