Rigid plastic was by far the most popular packaging across beauty and personal care in 2018 and over the review period. This was the result of the usage of this packaging in colour cosmetics, through speciality cosmetic containers, and through HDPE and PET bottles in bath and shower, hair care and skin care.
Glass is a main tool used to position brands, and movement towards the personalisation of brands through packaging type, design and size is expected to continue at a high pace over the forecast period. The main categories that will take advantage of this direction will be those with strong potential for premiumisation, like fragrances, colour cosmetics and skin care.
A focus on packaging innovation is being seen both in terms of new designs and new packaging types. HDPE bottles have been the main beneficiaries of new product development, especially through new grips and shapes like those used for L’Oréal Men Expert in shower gel.
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This industry report originates from Passport, our Packaging market research database.