Executive Summary

Oct 2019
PROSPECTS
Rigid plastic remains most popular through extensive use in colour cosmetics, bath and shower, hair care and skin care

Rigid plastic was by far the most popular packaging across beauty and personal care in 2018 and over the review period. This was the result of the usage of this packaging in colour cosmetics, through speciality cosmetic containers, and through HDPE and PET bottles in bath and shower, hair care and skin care.

Glass packaging stimulates demand for premiumisation, with different shapes employed by manufacturers

Glass is a main tool used to position brands, and movement towards the personalisation of brands through packaging type, design and size is expected to continue at a high pace over the forecast period. The main categories that will take advantage of this direction will be those with strong potential for premiumisation, like fragrances, colour cosmetics and skin care.

Packaging innovation supports growth, with new designs such as easy grip bottles proving popular

A focus on packaging innovation is being seen both in terms of new designs and new packaging types. HDPE bottles have been the main beneficiaries of new product development, especially through new grips and shapes like those used for L’Oréal Men Expert in shower gel.

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Beauty and Personal Care Packaging in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of beauty and personal care packaging in Romania?
  • What are the major beauty and personal care pack types in Romania?
  • Are functional closures such as sprays and pumps growing in skin care packaging?
  • What are the most dynamic pack types within beauty and personal care?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Beauty and Personal Care Packaging in Romania - Category analysis

HEADLINES

PROSPECTS

Rigid plastic remains most popular through extensive use in colour cosmetics, bath and shower, hair care and skin care
Glass packaging stimulates demand for premiumisation, with different shapes employed by manufacturers
Packaging innovation supports growth, with new designs such as easy grip bottles proving popular

Beauty and Personal Care Packaging in Romania - Company Profiles

Packaging Industry in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic growth and growing retail sales give packaging a boost
Glass records the fastest growth and supports the trend towards premiumisation in packaged food
On-the-go consumption and trend towards healthier lifestyles dictating changes in soft drinks packaging
Premiumisation shapes innovations within alcoholic drinks packaging
Rigid plastic remains most popular through extensive use in colour cosmetics, bath and shower, hair care and skin care
Another year of growth for home care packaging

PACKAGING LEGISLATION

Legislation for packaging and packaging scraps aims at a proper packaging management
Packaging legislation is harmonised with EU directives
New legal initiatives created for packaging

RECYCLING AND THE ENVIRONMENT

Players from beverages’ industries taking steps towards sustainability
Eco-friendly packaging is on the way
Recycling awareness raised through education

PACKAGING DESIGN AND LABELLING

Packaging innovation drives sales of carbonates
Packaging innovation as a key means of product differentiation
Bag in box continues gaining ground in wine

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