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Consumers in South Korea continued to show rising demand for organic and natural ingredients in 2019, along with products containing few or no preservatives. The trend has led to an increase in the popularity of airless packaging, which allows use of the product with minimal waste through air-tight technology, as well as preserves the potency of a product’s ingredients by preventing exposure to air and sunlight.
Within a highly competitive landscape, beauty and personal care players continued to try to attract consumers with new and exciting packaging formats. In March 2019, new brand Beauty SPA Stimmung was launched in Korea and introduced a unique packaging concept in colour cosmetics.
South Korean consumers continued to show increased interest in reading beauty and personal care product labels in 2019. Manufacturers have been focusing on improving the display of the active ingredients and claims on their products.
Overall growth in beauty and personal care packaging in South Korea is expected to remain stagnant in 2020, with little movement predicted in any category. Sun care packaging is leading growth, followed by bath and shower and then baby and child-specific products packaging.
With the Indonesian economy predicted to contract in 2020 due to measures taken to contain the spread of COVID-19, consumers will become increasingly price-sensitive. However, heightened concern with optimal cleanliness and personal hygiene will support sales in several beauty and personal care categories throughout the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care Packaging industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beauty and Personal Care Packaging in South Korea market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.