Beauty and Personal Care Packaging in South Korea

PRE-COVID-19 PERFORMANCE

New regulations in 2019 introduce taxes for packaging hard to recycle

Consumers in South Korea continued to show rising demand for organic and natural ingredients in 2019, along with products containing few or no preservatives. The trend has led to an increase in the popularity of airless packaging, which allows use of the product with minimal waste through air-tight technology, as well as preserves the potency of a product’s ingredients by preventing exposure to air and sunlight.

Fast beauty and “newtro” design grab consumer attention in 2019

Within a highly competitive landscape, beauty and personal care players continued to try to attract consumers with new and exciting packaging formats. In March 2019, new brand Beauty SPA Stimmung was launched in Korea and introduced a unique packaging concept in colour cosmetics.

Players get creative with labelling in 2019

South Korean consumers continued to show increased interest in reading beauty and personal care product labels in 2019. Manufacturers have been focusing on improving the display of the active ingredients and claims on their products.

2020 AND BEYOND

COVID-19 impact

Overall growth in beauty and personal care packaging in South Korea is expected to remain stagnant in 2020, with little movement predicted in any category. Sun care packaging is leading growth, followed by bath and shower and then baby and child-specific products packaging.

Recovery and opportunities

With the Indonesian economy predicted to contract in 2020 due to measures taken to contain the spread of COVID-19, consumers will become increasingly price-sensitive. However, heightened concern with optimal cleanliness and personal hygiene will support sales in several beauty and personal care categories throughout the forecast period.

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