Beauty and Personal Care Packaging in Ukraine

PRE-COVID-19 PERFORMANCE

Consumers continue to seek out economical packaging formats in 2019

By the end of the review period, consumer spending power in Ukraine was among the lowest in Europe. While income levels saw steady growth following a sharp decline during the crisis years of 2014 and 2015, they were still low.

Players remain cautious with development in 2019, due to high-levels of price-sensitivity among Ukrainian consumers

With consumers remaining highly price-sensitive and thus economically cautious when purchasing beauty and personal care products, by the end of the review period manufacturers where largely reluctant to invest in improved functionality and convenience in packaging in Ukraine. There was not a total lack of innovation – for example, increased numbers of launches in facial skin care were presented in packaging formats with spray pumps, including in glass bottles.

Environmental trends start to slowly impact packaging in 2019

Consumer awareness of environmental issues remained low in Ukraine in 2019 when compared to Western European countries. Economic adversity and personal wellbeing continued to be much more pressing issues for most Ukrainians, who could not afford the luxury of considering a company’s ecological credentials and the sustainability of products and packaging when deciding what to buy.

2020 AND BEYOND

COVID-19 impact

The Ukrainian economy will see a deep recession in 2020, with measures to contain COVID-19 leading to a steep decline in investment, production and consumption. Beauty and personal care packaging will see overall negative growth, with all categories declining into continued negative growth for much of the year.

Recovery and opportunities

Sun care packaging will lead to growth over the forecast period, followed by baby and child-specific products packaging. Consumers are beginning to spend more time outdoors as restrictions are easing and will priorities spending on sun protection products and products that promote the health and hygiene of their children.

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