Beauty and personal care packaging experienced declining unit volumes for the first time in the review period in 2018. The year saw the introduction of 5% VAT across a wide range of products and services and declining consumer confidence, while currency exchange rates made it more expensive for tourists to purchase beauty and personal care products.
The United Arab Emirates beauty and personal care market is experiencing a notable shift from a quick fix approach to personal grooming that involves covering up imperfections to a more holistic, longer-term attitude focused on maintaining health and preventing problems occurring. This change in attitude is being underpinned by the health and wellness trend, and is leading to a growing interest in natural and organic products, which is also linked to an increasing concern for environmental issues.
The more challenging macroeconomic conditions experienced in the United Arab Emirates at the end of the review period contributed to a polarisation of demand in terms of the size of packaging. Rigid plastic saw significant growth in 48g and 51g containers, and 800ml bottles in 2018, for example.
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This industry report originates from Passport, our Packaging market research database.