Executive Summary

Jul 2019
PROSPECTS
Sustainable packaging innovation continues to be seen due to environmental concerns

Sustainable production and sourcing is a well-established trend within the market for consumer goods. This also increasingly holds true for sustainable packaging.

Using PET for a premium look now well established, with little room for further growth

Many players look for a premium look in their products by designing their packaging with PET, instead of HDPE. This trend towards a premium look among non-premium products by using PET packaging is now well established across categories.

Dutch brand Rituals innovates with flower dispenser

Dutch brand Rituals has been expanding its presence in the Netherlands and abroad, and is now focussing on its packaging. While the primary packaging of its products has undergone little change, its method of dispensing has undergone some innovation.

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Beauty and Personal Care Packaging in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of beauty and personal care packaging in Netherlands?
  • What are the major beauty and personal care pack types in Netherlands?
  • Are functional closures such as sprays and pumps growing in skin care packaging?
  • What are the most dynamic pack types within beauty and personal care?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Beauty and Personal Care Packaging in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Sustainable packaging innovation continues to be seen due to environmental concerns
Using PET for a premium look now well established, with little room for further growth
Dutch brand Rituals innovates with flower dispenser

Beauty and Personal Care Packaging in the Netherlands - Company Profiles

Packaging Industry in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Convenience and sustainability are paramount for consumers
Lighter glass packaging with convenient closures
Manufacturers introduce smaller formats to encourage more responsible consumption of soft drinks
Growth potential for metal beverage cans in beer
Using PET for a premium look in beauty and personal care now well established, with little room for further growth
Concentrated products play an important role, resulting in smaller packaging

PACKAGING LEGISLATION

Calls for expansion of the returnables system getting louder

RECYCLING AND THE ENVIRONMENT

Supreme court orders Dutch government to take action on glass recycling
Greater adoption of “green” packaging increasingly important to consumers of packaged food
Soft drinks manufacturers switch to bio-based formats and other more sustainable packaging
Table 1 Overview of Packaging Recycling and Recovery in The Netherlands: 2016/2017 and Targets for 2018

PACKAGING DESIGN AND LABELLING

Smaller formats and bag in box packaging to see growth in wine

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