Beauty and Personal Care Packaging in Switzerland

PRE-COVID-19 PERFORMANCE

Convenience trend continues while premium players tempt consumers with luxurious design

Convenience continued to drive packaging trends in 2019. Smaller pack sizes became more popular as lifestyles got busier and consumers sought portable products for on-the-go usage.

Sustainability remains central concern in packaging production in 2019

Sustainability continued to be a primary influencer on packaging design and development in 2019. Most major multinationals have publicly pledged their commitment to a progressively green approach in terms of both product and packaging.

Multifunctional packaging plays into convenience trend in 2019

2019 saw continued demand for multifunctionality in beauty and personal care products, pushing producers to offer packaging formats in line with several trends. Busy consumers sought items which covered at least two jobs at once, and those on a tighter budget turned to them for their value for money.

2020 AND BEYOND

COVID-19 impact

Overall growth in beauty and personal care is rising in 2020 at a faster rate than it did in 2019, supported by initial stockpiling in some areas and persistent prioritising of certain products in an attempt to lessen the risk of infection from COVID-19. Disruptions to travel and border closures have, to some degree, protected some products, as many consumers have replaced cross-border shopping with e-commerce purchases, in continuous search of lower-priced options than are typically found in Switzerland.

Recovery and opportunities

As demand begins to normalise, overall growth in beauty and personal care packaging will start to slow by the end of 2020, picking up during 2021-22. Growth for the remainder of the forecast period, though low, will nonetheless be slightly higher than it was during the review period.

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