Hair care in Vietnam registered a decline in packaging unit volume sales in 2021 as cases of COVID-19 increased during the year. In 2022, the packaging unit volumes returned to seeing positive growth, and the category is expected to return to its pre-pandemic levels of packaging unit volume sales in 2024.
While 6ml flexible packaging sachets are the most prevalent pack size in unit volume terms in beauty and personal care in Vietnam, mainly housing standard shampoos, body wash/shower gel or conditioners and treatments, the 50ml pack remains the next most popular size in Vietnamese beauty and personal care. The 50ml pack is by far the most popular size in skin care in Vietnam, although the 75ml pack size is expected to see faster growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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