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Country Report

Beauty and Personal Care Packaging in

Beauty and Personal Care Packaging in Vietnam

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Packaging design focuses on communicating naturalness in 2019

Trends towards naturalness and the organic continued to be a key driver of growth in beauty and personal care in 2019, with consumers showing an increased interest in environmental friendliness and product safety. Products carrying labels declaring natural ingredients proliferated during the review period, partly as a result of media reports emphasising toxicity risks and potential adverse effects of some of the synthetic chemicals often found in beauty and personal care products.

International Consumers Product boosts growth in large formats with X-Men brand

2019 saw increased interest in large pack sizes, particularly within bath and shower and hair care. Several leading players launched new products in larger formats, including Unilever, International Consumers Products Co Ltd and Procter & Gamble.

On-the-go trend gathers momentum, and lotion pumps offer convenience and efficiency

Demand for small packets and travel-sized formats increased towards the end of the review period, as both domestic and international tourism boomed in Vietnam. Smaller formats in bath and shower products and hair care products, in particular, proved popular, with flexible aluminium plastic and HDPE bottles of 170g/ml appealing to both individuals and families.

2020 AND BEYOND

COVID-19 impact

The impact of COVID-19 on beauty and care packaging is mainly being seen in substantial rises in some categories due to stockpiling and panic buying, which, along with ongoing hygiene concerns, are supporting healthy overall growth despite reduced demand in several product areas. Most categories are doing well and recording positive growth in 2020.

Recovery and opportunities

Overall growth in beauty and personal care packaging will continue to rise in 2020-21, with almost all categories gaining pace. Healthy growth is predicted to be maintained throughout the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of beauty and personal care packaging in Vietnam?
What are the major beauty and personal care pack types in Vietnam?
Are functional closures such as sprays and pumps growing in skin care packaging?
What are the most dynamic pack types within beauty and personal care?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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