Beauty and Personal Care Packaging in Mexico

PRE-COVID-19 PERFORMANCE

Sustainability concerns bring the plastic problem to the fore in 2019

Sustainability was the central focus in beauty and personal care packaging in Mexico in 2019, with a particular emphasis on plastic reduction. Towards the end of 2018, Head & Shoulders launched hair care products in HDPE bottles manufactured from post-consumer recycled plastic collected by volunteers on beaches.

Multipacks expand across retailers’ shelves as players seek to boost volume sales in challenging economic conditions

2019 was an economically challenging year for Mexico, leading to consumer caution in spending across several areas, including in beauty and personal care. To offset a slowdown in volume growth resulting from a nearly stagnant economy, several manufacturers launched multipack options, with those players already offering such solutions increasing the ranges in which the packaging format appeared.

Packaging design aims to generate impulse purchases in 2019, while Lancôme Idôle is launched in a chic and discreet presentation

A focus on design continued in 2019, as players sought ways of gaining consumer attention and motivating impulse purchases to compensate reduced volume sales. In depilatories, Procter & Gamble de México introduced a new variant of its Gillette-branded women’s pre-shave gel, in collaboration with Olay.

2020 AND BEYOND

COVID-19 impact

Beauty and personal care packaging is seeing a slight decline in overall growth in 2020. The economy will shrink considerably, amplifying consumer caution in spending.

Recovery and opportunities

Overall growth in beauty and personal care packaging in Mexico is expected to pick up and continue to rise from the end of 2020. However, any increase will be slight, and an only marginal CAGR will be registered over the forecast period.

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