Rigid plastic is the biggest category in beauty and personal care packaging due to the popularity of squeezable plastic tubes, closely followed by HDPE bottles. The popularity of squeezable plastic tubes is due to their use in toothpaste thanks to most players selecting this pack type for their products.
During the review period, plastic pouches posted dynamic growth, albeit from a small base, thanks to new brands adding such primary packaging to their portfolios. Examples include Atm! hair styling, Natura Tododia skin care, Tree Hut bath additives and Blumen liquid soap.
In Mexico, there are growing numbers of environmentally-concerned consumers. Although still limited in terms of overall presence, it is interesting to highlight how emerging brands with a natural positioning consider packaging to be an important part of their product concept.
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This industry report originates from Passport, our Packaging market research database.