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Sustainability was the central focus in beauty and personal care packaging in Mexico in 2019, with a particular emphasis on plastic reduction. Towards the end of 2018, Head & Shoulders launched hair care products in HDPE bottles manufactured from post-consumer recycled plastic collected by volunteers on beaches.
2019 was an economically challenging year for Mexico, leading to consumer caution in spending across several areas, including in beauty and personal care. To offset a slowdown in volume growth resulting from a nearly stagnant economy, several manufacturers launched multipack options, with those players already offering such solutions increasing the ranges in which the packaging format appeared.
A focus on design continued in 2019, as players sought ways of gaining consumer attention and motivating impulse purchases to compensate reduced volume sales. In depilatories, Procter & Gamble de México introduced a new variant of its Gillette-branded women’s pre-shave gel, in collaboration with Olay.
Beauty and personal care packaging is seeing a slight decline in overall growth in 2020. The economy will shrink considerably, amplifying consumer caution in spending.
Overall growth in beauty and personal care packaging in Mexico is expected to pick up and continue to rise from the end of 2020. However, any increase will be slight, and an only marginal CAGR will be registered over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care Packaging industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beauty and Personal Care Packaging in Mexico market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.