Beauty and Personal Care Packaging in Colombia

PROSPECTS

Consumers seek ease of use and convenience

The effects of the tax reform and the slowdown of the economy led to an increase in the prices of beauty and personal care products, as well as the raw materials used for the manufacturing of packaging, discouraging consumers’ consumption, especially in the first semester. Beauty and personal care packaging is not as mature and it is expected to increase its performance going forward as companies that offer packaging for this industry have the opportunity to innovate in terms of the characteristics, sizes and components of the packaging.

Premium and mass brands have different priorities

Premium brand suppliers have invested in creating the technologies and components that provide ease of use, convenience, value-added benefits and, increasingly, environmentally-responsible packaging. According to in-store sources, efforts in terms of recycling, reusing and protecting the environment do not only rely on consumers; more brands are shifting to recyclable packaging as particularly younger consumers are more environmentally aware.

Expanded facilities support future packaging growth

Growth and development is expected as companies such as Essel Propack and Tricorbraun South America have expanded their operations in the country, not only to continue providing services to hard discounters for private label – which is growing quite rapidly – but for branded products, in an attempt to make packaging more competitive and affordable. Both companies have facilities that will support future capacity expansion and export opportunities to South and Central American countries.

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