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Country Report

Beauty and Personal Care Packaging in

Beauty and Personal Care Packaging in Italy

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasingly polarised demand favouring large and mini pack sizes

After the improvements seen in 2017, the recovery of the Italian economy was halted in the second half of 2018, negatively impacting consumers’ confidence overall. This trend continued in the first months of 2019 and, as a result, Italians are expected to remain cautious regarding their beauty and personal spending over the forecast period.

Growing interest in sustainable packaging in Italy

The natural trend continues to impact the Italian beauty and personal packaging market, as consumers, while appreciating more delicate and clean formulations made with a high percentage of natural and organic ingredients, increasingly welcome environmentally friendly packaging with a low environmental impact. This trend is in line with Italians’ growing awareness of environmental issues and, in particular, of plastic pollution in the oceans, which is making them more sensitive to the importance of reducing plastic waste and of recycling.

Growing demand for convenience benefits plastic pouches and pump closures

As lifestyles become increasingly hectic, consumers are opting more and more for convenient packaging, with this trend continuing to benefit stand-up plastic pouches in Italy. Plastic pouches are used to refill rigid plastic packs such as HDPE bottles and are appreciated for their light weight and portability, as well as competitive prices.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of beauty and personal care packaging in Italy?
What are the major beauty and personal care pack types in Italy?
Are functional closures such as sprays and pumps growing in skin care packaging?
What are the most dynamic pack types within beauty and personal care?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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