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Learn moreAug 2020
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Beauty and personal care packaging is increasingly impacted by the trend towards natural and organic beauty in Italy and is seeing a growing number of sustainable options. Italians are making more efforts in reducing unsorted waste, as shown by the 67% and growing recycling rate in 2019, and appreciate sustainable packaging such as bioplastic, plastic/glass/paper produced from recycled materials and packaging that can be recycled.
In 2019, the Italian economy continued to struggle, with real GDP growth negligible and disposable income rises not much higher, negatively impacting consumers’ confidence overall. As a result, Italians are expected to remain cautious regarding their beauty and personal spending over the forecast period, which will keep growth in demand for the industry’s packaging units low.
Italians have increasingly hectic lifestyles and as a result appreciate convenient solutions even within beauty and personal care packaging. Convenience is demanded in terms of packaging that allows one to apply products easily and quickly, such as squeezable plastic tubes, spray aerosol cans or bottles with lotion pump, spray or trigger closures.
COVID-19 is having a significant impact on beauty and personal care packaging in 2020, with units of hygiene-orientated bath and shower products set to lead volume growth by the end of the year. Italy is among the countries hit hardest by the global pandemic, and heavy lockdown measures reflect the severity of the domestic situation.
As the economic and political uncertainty in Italy has been heightened by the outbreak of COVID-19, more consumers are looking to economise. Although less frequent usage or the avoidance of certain products in beauty care will continue to have a negative impact on packaging volumes, a shift towards mass beauty and personal care will go some way to offsetting this.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beauty and Personal Care Packaging in Italy market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.