Dove is introducing an innovative and sustainable approach to its body wash line with the launch of a four-times concentrated and dilute-at-home formula in Italy. This new formula will be accompanied by a reusable aluminium bottle, promoting a refillable system that reduces plastic waste.
The move towards sustainable packaging is being driven both by legislation and rising consumer awareness of the environment. Over the forecast period, the beauty and personal care industry will increasingly be impacted by consumers’ changing demands, with naturally positioned products, as well as products with eco-friendly packaging, likely to be favoured.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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