Beauty and Personal Care Packaging in Italy

June 2023

USD 990

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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Beauty and Personal Care Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care Packaging in Italy report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Beauty and Personal Care Packaging in Italy?
Which are the major pack types and how are they performing in Italy?
Have there been any packaging legislative changes in the past 12 months?
How are consumption trends impacting the packaging landscape?
What are the key trends and latest product developments in packaging?
How important are sustainability and recycling to consumers in Italy?
Where is future growth expected to be most significant?

Download Table of Contents

Beauty and Personal Care Packaging in Italy - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Speciality cosmetic containers still the main pack type in colour cosmetics in 2022

The 50ml pack size increases its share in beauty and personal care products in 2022

Enzyme-based packaging bottle for beauty packaging from L'Oréal’s Biotherm

PROSPECTS AND OPPORTUNITIES

Dove’s dilute-at-home formula in refillable bottles a sustainable alternative

Sustainability will continue gaining in importance over the forecast period

Beauty and Personal Care Packaging in Italy - Company Profiles

Packaging Industry in Italy - Industry Overview

EXECUTIVE SUMMARY

Packaging in 2022: The big picture

2022 key trends

Brands focus on folding cartons as they are flexible and recyclable

Consumers tend to prefer smaller pack sizes for their convenience

Zai Urban launches wine in metal beverage cans to cater to consumer demands

Durability is one of the main reasons why PET bottles are used by BPC brands

Brands are focusing on HDPE bottles as they are biodegradable and recyclable

PACKAGING LEGISLATION

New regulation regrading labelling requirements is set to influence wine producers

RECYCLING AND THE ENVIRONMENT

Leading brands are investing in recyclable packaging to align with the sustainability trend

The following categories and subcategories are included:

Beauty and Personal Care Packaging

Baby and Child-specific Products Packaging
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
- - Intimate Washes
  - Intimate Wipes
- Liquid Soap
- - Eye Liner/Pencil
  - Eye Shadow
  - Mascara
  - Other Lash and Brow Make-Up
- - BB/CC Creams
  - Blusher/Bronzer/Highlighter
  - Foundation/Concealer
  - Powder
  - Other Facial Make-Up
- - Lip Gloss
  - Lip Liner/Pencil
  - Lipstick
  - Other Lip Products
- - Nail Polish
  - Nail Treatments/Strengthener
  - Polish Remover
  - Other Nail Products
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Fragrances Packaging
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
- - Men's Post-Shave
  - Men's Pre-Shave
  - Men's Razors and Blades
- - Men's Bath and Shower
  - Men's Deodorants
  - Men's Hair Care
  - Men's Skin Care
- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
- Body Care
- - Face Masks
  - - Liquid/Cream/Gel/Bar Cleansers
    - Facial Cleansing Wipes
  - - Basic Moisturisers
    - Anti-Agers
  - Lip Care
  - Toners
- Hand Care
- Adult Sun Care
- Baby and Child-specific Sun Care

Beauty and Personal Care Packaging

This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

See All of Our Definitions

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.

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