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Learn moreAug 2020
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Although not new, refillable packaging is an emerging area for beauty and personal care packaging in the US, and still serves as a point of differentiation for brands. It is also an opportunity for premium beauty brands to offer versions of their products at more affordable price points while meeting sustainability initiatives.
Smaller packaging formats remained popular in 2019, meeting the demand for convenience and appealing to consumers with on-the-go needs as well as when travelling. Beyond addressing the increasingly fast-paced lifestyles of modern consumers, small-size packs also satisfy a growing interest in small sizes for experimentation and the trend towards personalised products tailored to specific needs.
The evident growth in demand for natural and organic across beauty and personal care has manifested itself in a shift towards packaging with simplistic, ingredients-focused labelling. Informed consumers seek out products to suit their precise needs while avoiding those with undesirable or potentially harmful ingredients.
Overall growth in beauty and personal care packaging in 2020 will continue to decelerate at a marginally faster rate than in 2019. The US economy will see a sharp decline as a result of measures instigated to contain the spread of COVID-19.
As restrictions ease and people begin to return to some semblance of normal life, working and socialising outside of the home and travelling again, overall growth in beauty and personal care packaging will improve insofar as its decline will slow significantly during the latter half of 2020, to stagnate during the forecast period. Fragrances packaging will still be in negative growth during 2020-21 and will see only marginal positive growth during the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care Packaging industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beauty and Personal Care Packaging in USA market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.