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Country Report

Beauty and Personal Care Packaging in

Beauty and Personal Care Packaging in the US

Aug 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Recyclable containers and refillable packaging signal sustainable priorities in beauty and personal care in 2019

Although not new, refillable packaging is an emerging area for beauty and personal care packaging in the US, and still serves as a point of differentiation for brands. It is also an opportunity for premium beauty brands to offer versions of their products at more affordable price points while meeting sustainability initiatives.

Airless packaging drives growth in rigid plastic in some products, while smaller packaging formats continue to meet several demands

Smaller packaging formats remained popular in 2019, meeting the demand for convenience and appealing to consumers with on-the-go needs as well as when travelling. Beyond addressing the increasingly fast-paced lifestyles of modern consumers, small-size packs also satisfy a growing interest in small sizes for experimentation and the trend towards personalised products tailored to specific needs.

Labels show off natural ingredients, and adjustable application and dispensing innovations in skin care give consumers more control

The evident growth in demand for natural and organic across beauty and personal care has manifested itself in a shift towards packaging with simplistic, ingredients-focused labelling. Informed consumers seek out products to suit their precise needs while avoiding those with undesirable or potentially harmful ingredients.

2020 AND BEYOND

COVID-19 impact

Overall growth in beauty and personal care packaging in 2020 will continue to decelerate at a marginally faster rate than in 2019. The US economy will see a sharp decline as a result of measures instigated to contain the spread of COVID-19.

Recovery and opportunities

As restrictions ease and people begin to return to some semblance of normal life, working and socialising outside of the home and travelling again, overall growth in beauty and personal care packaging will improve insofar as its decline will slow significantly during the latter half of 2020, to stagnate during the forecast period. Fragrances packaging will still be in negative growth during 2020-21 and will see only marginal positive growth during the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of beauty and personal care packaging in USA?
What are the major beauty and personal care pack types in USA?
Are functional closures such as sprays and pumps growing in skin care packaging?
What are the most dynamic pack types within beauty and personal care?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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