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Learn moreAug 2020
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Demand for larger pack sizes continued to rise in Australia in 2019, thanks mainly to the value for money such formats offer consumers. 2000ml, 1000ml and 750ml formats in bath and shower packaging, and 1000ml formats in sun care and oral care saw healthy growth, as did 900ml, 750ml and 600ml formats in hair care packaging and 750ml formats in skin care packaging.
Convenience in packaging remained one of the most significant factors that Australians considered when making purchasing decisions in beauty and personal care products in 2019. Several brands cater to this demand.
Rising environmental awareness has led to increased consumer interest in the composition of packaging in terms of sustainability and disposal. Consumers expect more information and guidance on how to dispose of or recycle beauty and personal care packaging, and several companies have added new sections to their websites in order to address such questions.
Beauty and personal care packaging is predicted to see a slight drop in overall growth in 2020 as consumers trade down and reduce spending in light of economic uncertainty. Some categories will see continued healthy growth, led by sun care packaging, skin care packaging and bath and shower packaging, which all pertain to products focusing on health and hygiene over beauty and thus continued to attract consumers with a heightened concern for cleanliness as they look to prevent the spread of infection.
Growth in Australia’s economy will be limited in 2020, encouraging consumer caution in spending during the forecast period. Overall growth in beauty and personal care packaging will stagnate.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care Packaging industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beauty and Personal Care Packaging in Australia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.