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Country Report

Beauty and Personal Care Packaging in

Beauty and Personal Care Packaging in Australia

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Larger pack sizes remain popular while capsules gain ground in 2019

Demand for larger pack sizes continued to rise in Australia in 2019, thanks mainly to the value for money such formats offer consumers. 2000ml, 1000ml and 750ml formats in bath and shower packaging, and 1000ml formats in sun care and oral care saw healthy growth, as did 900ml, 750ml and 600ml formats in hair care packaging and 750ml formats in skin care packaging.

Convenience continues to drive innovation in 2019, as mass brands boost sales with premium-like packaging presentation

Convenience in packaging remained one of the most significant factors that Australians considered when making purchasing decisions in beauty and personal care products in 2019. Several brands cater to this demand.

The plastic problem takes centre stage for both consumers and players in 2019

Rising environmental awareness has led to increased consumer interest in the composition of packaging in terms of sustainability and disposal. Consumers expect more information and guidance on how to dispose of or recycle beauty and personal care packaging, and several companies have added new sections to their websites in order to address such questions.

2020 AND BEYOND

COVID-19 impact

Beauty and personal care packaging is predicted to see a slight drop in overall growth in 2020 as consumers trade down and reduce spending in light of economic uncertainty. Some categories will see continued healthy growth, led by sun care packaging, skin care packaging and bath and shower packaging, which all pertain to products focusing on health and hygiene over beauty and thus continued to attract consumers with a heightened concern for cleanliness as they look to prevent the spread of infection.

Recovery and opportunities

Growth in Australia’s economy will be limited in 2020, encouraging consumer caution in spending during the forecast period. Overall growth in beauty and personal care packaging will stagnate.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of beauty and personal care packaging in Australia?
What are the major beauty and personal care pack types in Australia?
Are functional closures such as sprays and pumps growing in skin care packaging?
What are the most dynamic pack types within beauty and personal care?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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