In 2025, total beauty and personal care packaging retail volumes in China rose by 3% to 21 billion units, supported by resilient demand for skin care, hair care and hygiene products, and the continued expansion of e-commerce and livestream retail. Rigid plastic, led by squeezable plastic tubes and HDPE bottles, remained overwhelmingly dominant at 10.4 billion units, Meanwhile, metal was the fastest-growing pack type group, as collapsible metal tubes and aerosol cans gained ground.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care Packaging in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care Packaging in China?
- Which are the major pack types and how are they performing in China?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in China?
- Where is future growth expected to be most significant?
Beauty and Personal Care Packaging in China - Category analysis
Key Data Insights
China beauty and personal care packaging grows in 2025, as anti-overpackaging rules and e-commerce reshape the format mix
Rigid plastic anchors a vast market as skin care demand and squeezable tubes lift volumes
Metal and flexible plastic grow fastest, as collapsible tubes and refill formats gain ground
Excessive-packaging limits and green express-delivery rules intensify the sustainability agenda
Steady growth to 2030 led by skin care, e-commerce, and lightweight formats
Recycled content, mono-material designs, and refillable systems define the priority opportunities
Beauty and Personal Care Packaging in China - Company Profiles
Packaging Industry in China - Industry Overview
Packaging in 2025: the big picture
2025 key trends
Demographic decline and sustainability rules reshape a vast food packaging market
PET dominance deepens in soft drinks as a recycled PET food-contact standard stays pending
Aluminium cans drive alcoholic drinks packaging as glass eases
Refill, e-commerce and anti-overpackaging rules reshape beauty and personal care packaging
Recyclable design and green rules reshape a maturing home care market
Premiumisation and recyclable formats drive dog and cat food packaging
Anti-excessive-packaging rules drive leaner designs across food and cosmetics
A pending recycled PET food-contact standard and the plastic pollution framework define the beverage horizon
Green delivery rules, dual-carbon goals and producer responsibility tighten the framework
Leading brands turn recyclable and recycled-content packaging into a point of differentiation
Mono-material and fibre-based formats advance as circular solutions
Recovery infrastructure and smart packaging underpin circular ambitions
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care Packaging
- Baby and Child-specific Products Packaging
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
-
- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
-
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
-
- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
-
-
- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
-
- Body Care
-
- Face Masks
-
- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
-
- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
-
- Adult Sun Care
- Baby and Child-specific Sun Care
Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!