Beauty and Personal Care Packaging in China

PRE-COVID-19 PERFORMANCE

Sustainable packaging is focus of development in 2019

Rising environmental awareness among Chinese consumers continued to reshape purchasing habits during the review period, bringing to the fore concern over the ecological impact of production and consumption. Worldwide, sustainability has become of one the most significant influencers of development in both packaging and products, with a focus on packaging waste and disposal.

Convenience trend boosts popularity of lotion pump closures; glass gains ground and packaging design targets the young

Convenience remained a key driver of development in beauty and personal care packaging in 2019, with lotion pumps being one of the most popular closures. Lotion pump closures became more visible throughout beauty and personal care packaging in 2019, exhibiting especially rapid growth in hand care, toothpaste and liquid soap packaging formats.

Smaller formats carry multi-level appeal, though larger packs have their plus points

The widespread trend towards small pack sizes gained pace in 2019, with such formats carrying high appeal on several levels for a diverse range of consumers. Producers can entice consumers to try new products with lower-cost small-sized formats – a strategy growing fast in the premium segment where high unit prices are one of the most off-putting aspects to many consumers.

2020 AND BEYOND

COVID-19 impact

Overall volume growth in beauty and personal care packaging will slow down during 2020, though it is expected to remain positive. Leading categories will be baby and child-specific products packaging (though with much slower growth than in 2019) and skin care packaging, as consumers prioritise purchases of hygiene-related products to protect themselves and their families from the risk of infection of COVID-19.

Recovery and opportunities

Beauty and personal care packaging is predicted to rebound from late 2020 and into 2021 in terms of retail value growth, surpassing review period growth and then decelerating slowly from 2022. The biggest surge will be in fragrances packaging, which will rise from negative growth to massive positive growth early in the forecast period before it begins to slow down.

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