Growing beauty and personal care awareness in Saudi Arabia has resulted in increased sales of beauty and personal care products to some consumers, thus supporting packaging demand, despite a slight fall in overall volumes in 2018. In addition to the growing number of Saudis joining the workforce, higher disposable incomes per household, ongoing social gatherings and participation in physical activities due to government efforts to combat illness and promote healthy lifestyles have all helped to increase interest in beauty and personal care products amongst some people living in the country.
Throughout 2018, most beauty and personal care companies heavily participated in various promotional offers in key distribution channels to attract consumers to purchase their products, Promotions included discounts, 50% off the second item, buy two, get one free, multipacks and gift boxes.
Colour cosmetic brands are allowing consumers to customise their products through packaging. For example, Guerlain Rouge G allows consumers to choose their own case for their chosen lipstick colour from a wide variety of styles.
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