Colour cosmetics packaging remained in double-digit negative growth in 2019, though its decline showed signs of slowing down. Saudi Arabia enjoys one of the highest internet penetration rates in the world, and high use of smartphones has prompted players to keep in mind the influence of social media when designing both products and packaging.
Sustainability is of growing concern to both manufacturers and consumers in Saudi Arabia, and the Kingdom is working towards tighter controls on the use of plastics and other materials in products and packaging. From December 2017, the country introduced regulatory requirements for plastic, including in packaging materials, and the second phase of the regulation was planned to come into force in April 2020.
Towards the end of the review period, most beauty and personal care companies reached out to consumers with frequent promotional offers. Such promotions included heavy discounts, buy-one-get-one-free, multipacks and gift boxes.
Beauty and personal care packaging overall is stagnant in Saudi Arabia in 2020, with slow growth here and there offset by steep declines in a few categories. Fragrances packaging, already declining in 2019, is seeing the fastest fall in 2020, followed by colour cosmetics packaging and then sun care packaging.
In beauty and personal care packaging overall, volume growth will start to increase from 2020-21, but will only rise marginally by the end of the forecast period. Fragrances packaging will remain in decline, though falling more slowly than it did in the review period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page