Executive Summary

Jul 2019
PROSPECTS
Growing awareness of beauty and personal care amongst some supports need for attractive product packaging

Growing beauty and personal care awareness in Saudi Arabia has resulted in increased sales of beauty and personal care products to some consumers, thus supporting packaging demand, despite a slight fall in overall volumes in 2018. In addition to the growing number of Saudis joining the workforce, higher disposable incomes per household, ongoing social gatherings and participation in physical activities due to government efforts to combat illness and promote healthy lifestyles have all helped to increase interest in beauty and personal care products amongst some people living in the country.

Gift boxes emerge as companies focus on promotions to attract consumers

Throughout 2018, most beauty and personal care companies heavily participated in various promotional offers in key distribution channels to attract consumers to purchase their products, Promotions included discounts, 50% off the second item, buy two, get one free, multipacks and gift boxes.

Customization evolves in colour cosmetics, with eye make-up undergoing more packaging developments

Colour cosmetic brands are allowing consumers to customise their products through packaging. For example, Guerlain Rouge G allows consumers to choose their own case for their chosen lipstick colour from a wide variety of styles.

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Beauty and Personal Care Packaging in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of beauty and personal care packaging in Saudi Arabia?
  • What are the major beauty and personal care pack types in Saudi Arabia?
  • Are functional closures such as sprays and pumps growing in skin care packaging?
  • What are the most dynamic pack types within beauty and personal care?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Beauty and Personal Care Packaging in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Growing awareness of beauty and personal care amongst some supports need for attractive product packaging
Gift boxes emerge as companies focus on promotions to attract consumers
Customization evolves in colour cosmetics, with eye make-up undergoing more packaging developments

Beauty and Personal Care Packaging in Saudi Arabia - Company Profiles

Packaging Industry in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles impacting packaging development
Larger pack sizes remain the preference of value-seeking consumers
On-the-go packaging rises in prominence in hot drinks
Steady development in alcoholic drinks packaging
Growing popularity of beauty and personal care results in need for attractive product packaging
Multipacks and large sizes remain popular in-home care

PACKAGING LEGISLATION

SASO controls packaging standards
Plain talking labels for “flavoured artificial drinks”
New front labels for sugar content

RECYCLING AND THE ENVIRONMENT

Shift towards eco-friendly packaging over the forecast period
Manufacturers moving towards more sustainable’ and easy-to-recycle packaging
Tetra Pak’s collaboration with Al-Rabie Juices to save the globe packaging
Table 1 Overview of Packaging Recycling and Recovery in Saudi Arabia: 2018/2019 and Targets for 2020

PACKAGING DESIGN AND LABELLING

Almarai introduces juice in metal beverage cans
Need for emphasis on improved packaging in alcoholic drinks
Customisation evolves in colour cosmetics, with eye make-up undergoing more packaging developments

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