Executive Summary

Jul 2019
PROSPECTS
Ethical and enviromentally friendly packaging development continues

Japanese consumers have long been accustomed to using refills, as many brands offer them, and they are easy to obtain both in-store and online. However, opting for refills was mainly done for cost saving reasons as refills tend to be cheaper than non-refillable products.

Smaller, mini pack size availability results in consumers trying out new products

Over the review period, smaller packaging became increasing popular, especially in categories that are heavily fragmented, such as colour cosmetics. Products offered in smaller packaging include Kanebo Cosmetics Inc’s Media Mini and Shiseido Co Ltd’s Pico.

Photogenic packaging continues to attract consumers due to the popularity of Instagram

The popularity of Instagram is still high in Japan, and users are increasingly on the look out for photogenic products to share on social media. Some products gain attention just for their packaging design, regardless of the actual product content.

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Beauty and Personal Care Packaging in Japan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of beauty and personal care packaging in Japan?
  • What are the major beauty and personal care pack types in Japan?
  • Are functional closures such as sprays and pumps growing in skin care packaging?
  • What are the most dynamic pack types within beauty and personal care?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Beauty and Personal Care Packaging in Japan - Category analysis

HEADLINES

PROSPECTS

Ethical and enviromentally friendly packaging development continues
Smaller, mini pack size availability results in consumers trying out new products
Photogenic packaging continues to attract consumers due to the popularity of Instagram

Beauty and Personal Care Packaging in Japan - Company Profiles

Packaging Industry in Japan - Industry Overview

EXECUTIVE SUMMARY

New packaging developments heavily influenced by elderly population, fast-paced living and the desire to keep foo fresher for longer
Demographic factors continue to shape food packaging trends
Static growth amidst a shrinking hot drinks consumer base
Ienomi trend boosts popularity of RTDs and metal beverage cans
Photogenic packaging continues to attract consumers of beauty products due to the popularity of Instagram
Purpose-specific products key to growth in home care

PACKAGING LEGISLATION

Containers and Packaging Recycling Law
Food Sanitation Act
Food Labelling Act

RECYCLING AND THE ENVIRONMENT

Recycling in Japan
The eventual removal of plastic
Ethical and environmentally friendly packaging development continues
Ethical considerations are increasingly important in packaging decisions
Table 1 Overview of Packaging Recycling and Recovery in Japan: 2016/2017 and Targets for 2018

PACKAGING DESIGN AND LABELLING

Gifting trend boosts demand for metal tins in boxed assortments
New packaging formats are designed to cater to the specific needs of soft drinks consumers
Enhancing convenience through packaging design in home care

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