In 2025, total beauty and personal care packaging retail volumes in India rose by 3% to 25.5 billion units, supported by rising consumption of skin care, hair care, and hygiene products across a young, fast-urbanising population, and the continued reach of small, affordable pack sizes.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care Packaging in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care Packaging in India?
- Which are the major pack types and how are they performing in India?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in India?
- Where is future growth expected to be most significant?
Beauty and Personal Care Packaging in India - Category analysis
Key Data Insights
Indian beauty and personal care packaging grows in 2025, as recycled-content rules and sachet economics reshape the format mix
Flexible packaging anchors a vast market as single-use sachets and squeezable tubes drive volumes
Metal and glass grow fastest as aerosols, metal bottles, and premium glass gain ground
New recycled-content rules and EPR traceability intensify the sustainability agenda
Steady growth to 2030 led by mass-market demand, premiumisation and e-commerce
Recycled content, mono-material design, and refillable systems define the priority opportunities
Beauty and Personal Care Packaging in India - Company Profiles
Packaging Industry in India - Industry Overview
Packaging in 2025: the big picture
2025 key trends
Pouches, portion control and fibre define food packaging
Recycled-content PET and cartons combine sustainability with convenience
Canned beer and new can capacity reshape alcoholic drinks packaging
Recycled-content rules and sachet economics reshape beauty packaging
Recycled-content rules and premiumisation drive home care packaging
Single-serve pouches, PET jars and mono-material films advance pet food packaging
Rising compliance costs drive packaging innovation and differentiation
Single-use plastic limits and a recycled-content mandate accelerate sustainable packaging
Mandatory traceability and stricter plastic waste rules advance digital oversight
Extended producer responsibility underpins a shift to circular packaging models
Mono-material and recyclable pouches transform food and flexible packaging
Fibre and reduced-plastic formats expand in response to regulation and demand
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care Packaging
- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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