Demand for large pack sizes was higher in some beauty and personal care categories such as hair care, skin care and bath and shower products, especially among mass brands, as these offer value for money by appealing to price-conscious consumers. However, changing consumer lifestyles and preferences have caused companies to revaluate their packaging.
Consumers in India are becoming more aware of their surroundings and the environment. As per Euromonitor Lifestyles Survey data, 28% of consumers strongly agree to having a positive impact on the environment through their everyday actions.
Airless packaging, a format that utilises a container with a non-pressurized dispensing method, is known for its ability to preserve a product’s formulation as it does not come into direct contact with air. Usage spans both premium and mass brands due to the packaging’s characteristics and affordability.
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This industry report originates from Passport, our Packaging market research database.