The disruption to the Indian economy that was caused by the COVID-19 pandemic did not notably affect the demand for oral care products such as toothbrushes and toothpaste, in the country. With the advent of COVID-19, most consumers put greater emphasis on taking care of their physical health and hygiene.
The packaging volumes of glass bottles within fragrances rose over 2020-2021, after a poor performance the pervious year. As the pandemic-related restrictions eased in 2021, Indians socialised more and pampered themselves with personal care products to make themselves feel good, such as fragrances.
The packaging volumes of PET bottles that are used for bath and shower products soared over 2020-2021. In particular, body wash/shower gel became more popular amongst Indian consumers with higher disposable incomes.
Beauty and personal care packaging is expected to maintain solid growth throughout the forecast period, with increases expected across all types of packaging. The packaging volumes of speciality cosmetic containers that are used to store colour cosmetics are expected to witness healthy growth over 2022-2026, as colour cosmetics such as lip gloss, lip balm and kajal are anticipated to be in demand in the future.
Due to the economic uncertainty caused by the pandemic, many consumers have downgraded their purchases. Price sensitivity is expected to continue to be seen even in the post-pandemic period, meaning that the demand for smaller-sized packs is expected to increase over the forecast period.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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