Beauty and Personal Care Packaging in the United Kingdom

PRE-COVID-19 PERFORMANCE

Sustainability trends gather pace in 2019, with refills and reusables challenging the dominance of recycling

Sustainability continued to be a pressing and inescapable concern among both consumers and players in beauty and personal care in the UK in 2019. The shift towards environmentally friendly solutions progressed, with players focusing on recyclable formats made from material such as sugar can, mycelium and post-consumer recycled plastics.

Glass gains ground as players deploy a range of attention-grabbing strategies

Glass packaging enjoyed a rise in popularity in 2019 attributable to several factors, including sustainability concerns, the premiumisation trend and a growing appreciation for the materials’ advantages. As companies pledged to reduce plastic in packaging and turn to more sustainable solutions, glass came to the fore as a key option.

Small sizes make big strides while new label law reduces scope of free-from claims on packaging

Smaller packaging formats continued to gain ground in 2019, appealing to consumers on several levels. With more consumers flying more often, travel-size formats are increasingly popular.

2020 AND BEYOND

COVID-19 impact

Overall growth in beauty and personal care packaging has picked up somewhat in 2020, recording a rise following 2019’s decline, driven by improved performance in several categories. Measures to contain the spread of COVID-19, such as lockdowns, social distancing regulations, business closures and travel restrictions are negatively impacting some product areas while boosting demand in those which promote hygiene rather than beauty.

Recovery and opportunities

Overall growth in beauty and personal care packaging will slow down from the end of 2020, seeing only very slight rises during the forecast period. The impact of measures to contain COVID-19, along with Brexit negotiations, will contribute to a continuously decelerating economy from 2021 and throughout the forecast period.

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