In 2025, total beauty and personal care packaging in the UK saw retail unit volumes rise faster than in 2024, supported by premiumisation, e-commerce growth and rising demand for skin care, hair care and hygiene products. Rigid plastic, led by HDPE bottles and squeezable plastic tubes, remained dominant, but flexible packaging was the fastest-growing pack type group as refill pouches gained traction. Sustainability defined the year, with L'Oréal's #JoinTheRefillMovement campaign, Wildsmith Skin'
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care Packaging in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care Packaging in United Kingdom?
- Which are the major pack types and how are they performing in United Kingdom?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in United Kingdom?
- Where is future growth expected to be most significant?
Beauty and Personal Care Packaging in the United Kingdom - Category analysis
Key Data Insights
Beauty and personal care packaging grows in 2025 as refill and recyclability initiatives reshape the format mix
Rigid plastic anchors a growing market as premiumisation and personal care demand lift volumes
Flexible packaging and glass grow fastest as refill pouches and premium packaging gain share
Producer responsibility fees and industry recycling schemes intensify the sustainability agenda
Steady growth to 2030 led by premiumisation, e-commerce and sustainable formats
Refillable systems, mono-material design and recycled content define the priority opportunities
Beauty and Personal Care Packaging in the United Kingdom - Company Profiles
Packaging Industry in the United Kingdom - Industry Overview
Packaging in 2025: the big picture
2025 key trends
Changing consumer behaviour and economic pressures drive the shift towards convenience-focused and flexible packaging formats
Rising sustainability expectations and inflationary pressures reshape food packaging formats
Regulatory targets and recycled content goals accelerate the shift to glass and rPET in soft drinks
Premiumisation demands and carbon-reduction goals drive material diversification in alcoholic drinks
Refill, recyclability and recycled content reshape beauty and personal care packaging
Recycled content, refill systems and fibre-based formats reshape home care packaging
Sustainability and convenience drive flexible and fibre-based formats in pet food
Rising regulatory costs are accelerating packaging redesign
Deposit incentives are reshaping beverage packaging choices
Government-funded waste systems are driving infrastructure upgrades, recycling targets and local authority integration
Regulatory pressure and consumer demand drive strategic recycling partnerships
Fibre-based and recyclable mono-material formats advance as sustainable packaging solutions
EPR obligations and traceability requirements reinforce adoption of smart packaging technologies
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care Packaging
- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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