Executive Summary

Oct 2019
PROSPECTS
Pocket-size packaging easier to carry around

With the rising numbers of Malaysians leading active and busy lifestyles, beauty and personal care players were looking for ways to develop smaller packaging sizes that are convenient to be carried around when travelling. Both men’s and women’s fragrances were particularly active in launching pocket-size packaging, for example Cerchio Men EDP, Dashing Pocket EDT and Enchanteur Paris EDT were made available in pocket-size packs of 18ml and 8ml that could easily fit in the pocket of the user.

Unique packaging design to distinguish products

Unique packaging design continues to be a crucial key distinguishing factor for beauty and personal care players to remain competitive. Various beauty and personal care brands like the Rejoice, Himalaya and Clear hair care ranges continued to show evolvement in bottle designs for their hair shampoo.

Clear design to reflect the use of natural healthy ingredients

Packaging continued to be used to promote a cleaner and healthier image for many beauty and personal care products. For instance, various newly launched facial skin care ranged, like Maybelline Micellar Water, Garnier Skin Natural Micellar Water and L’Oréal Paris Micellar Water, are all packed in a transparent PET bottle.

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Beauty and Personal Care Packaging in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of beauty and personal care packaging in Malaysia?
  • What are the major beauty and personal care pack types in Malaysia?
  • Are functional closures such as sprays and pumps growing in skin care packaging?
  • What are the most dynamic pack types within beauty and personal care?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Beauty and Personal Care Packaging in Malaysia - Category analysis

HEADLINES

PROSPECTS

Pocket-size packaging easier to carry around
Unique packaging design to distinguish products
Clear design to reflect the use of natural healthy ingredients

Beauty and Personal Care Packaging in Malaysia - Company Profiles

Packaging Industry in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumer confidence gives packaging a boost, as mindfulness and environmental awareness shape sizes and materials
Packaging for prepared baby food is threatened
Smaller family pack size and multipacks appeal for mindful indulgence in soft drinks
Glass remains the most common packaging type in alcoholic drinks
Pocket-size packaging for beauty and personal care easier to carry around
Growth in trigger closures for home care driven by convenience

PACKAGING LEGISLATION

Plain packaging for tobacco being considered in Malaysia
Proposed National Halal Council Bill to resolve confusion over halal labelling
Government bans imports of plastic waste from other countries in 2019

RECYCLING AND THE ENVIRONMENT

Government announces roadmap towards zero single use plastics by 2030
State governments and retailers introduces war against single use plastics

PACKAGING DESIGN AND LABELLING

New Healthier Choice labelling helps sustain growth of dairy packaging
Growing emphasis on health claims via labels
Premiumisation dictates packaging design trend in alcoholic drinks

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