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Country Report

Beauty and Personal Care Packaging in

Beauty and Personal Care Packaging in Malaysia

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Pocket-sized packaging proves popular

Malaysian consumers continue to lead increasingly active and busy lifestyles, prompting players in beauty and personal care to develop small, on-the-go packaging formats that are conveniently portable. Both men’s and women’s fragrances saw several launches of pocket-size packaging towards the end of the review period.

Players use packaging design as a point of differentiation in beauty and personal care

In 2019, a flurry of new beauty and personal care launches in Malaysia reflected the growing pace of the trend towards unique and exciting packaging formats. In colour cosmetics, Vaseline Prime & Shine 2-in-1 conveniently combines lip lacquer and lip balm in one speciality cosmetic container.

Clean and clear packaging design emphasises natural ingredients, and flexible packaging gains ground with growing popularity of refill packs in 2019

Premiumisation in packaging design also serves as a competitive tool for beauty and personal care brands. For instance, Lux Premium’s Botanifique range of shampoo is packaged in a clear transparent PET bottle to give it a more sophisticated and premium-like mage.

2020 AND BEYOND

COVID-19 impact

Overall growth in beauty and personal care packaging in Malaysia in 2020 will continue to be robust and will be a slight rise on 2019’s increase. The only categories to see negative growth are sun care packaging and colour cosmetics packaging, with the latter’s decline only marginal.

Recovery and opportunities

Overall growth in beauty and personal care packaging will rise again from the second half of 2020 and continue to increase throughout the forecast period. Almost categories will see uninterrupted and continuously improving growth, led by men’s grooming packaging.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of beauty and personal care packaging in Malaysia?
What are the major beauty and personal care pack types in Malaysia?
Are functional closures such as sprays and pumps growing in skin care packaging?
What are the most dynamic pack types within beauty and personal care?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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