With the rising numbers of Malaysians leading active and busy lifestyles, beauty and personal care players were looking for ways to develop smaller packaging sizes that are convenient to be carried around when travelling. Both men’s and women’s fragrances were particularly active in launching pocket-size packaging, for example Cerchio Men EDP, Dashing Pocket EDT and Enchanteur Paris EDT were made available in pocket-size packs of 18ml and 8ml that could easily fit in the pocket of the user.
Unique packaging design continues to be a crucial key distinguishing factor for beauty and personal care players to remain competitive. Various beauty and personal care brands like the Rejoice, Himalaya and Clear hair care ranges continued to show evolvement in bottle designs for their hair shampoo.
Packaging continued to be used to promote a cleaner and healthier image for many beauty and personal care products. For instance, various newly launched facial skin care ranged, like Maybelline Micellar Water, Garnier Skin Natural Micellar Water and L’Oréal Paris Micellar Water, are all packed in a transparent PET bottle.
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This industry report originates from Passport, our Packaging market research database.