The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2020
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Malaysian consumers continue to lead increasingly active and busy lifestyles, prompting players in beauty and personal care to develop small, on-the-go packaging formats that are conveniently portable. Both men’s and women’s fragrances saw several launches of pocket-size packaging towards the end of the review period.
In 2019, a flurry of new beauty and personal care launches in Malaysia reflected the growing pace of the trend towards unique and exciting packaging formats. In colour cosmetics, Vaseline Prime & Shine 2-in-1 conveniently combines lip lacquer and lip balm in one speciality cosmetic container.
Premiumisation in packaging design also serves as a competitive tool for beauty and personal care brands. For instance, Lux Premium’s Botanifique range of shampoo is packaged in a clear transparent PET bottle to give it a more sophisticated and premium-like mage.
Overall growth in beauty and personal care packaging in Malaysia in 2020 will continue to be robust and will be a slight rise on 2019’s increase. The only categories to see negative growth are sun care packaging and colour cosmetics packaging, with the latter’s decline only marginal.
Overall growth in beauty and personal care packaging will rise again from the second half of 2020 and continue to increase throughout the forecast period. Almost categories will see uninterrupted and continuously improving growth, led by men’s grooming packaging.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care Packaging industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beauty and Personal Care Packaging in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.