Beauty and Personal Care Packaging in the Philippines

PRE-COVID-19 PERFORMANCE

Smaller packaging formats continue to cater to rising demand for convenience

The trend towards smaller and travel-size packaging formats continued in 2019. Such products appeal to consumers wishing to make trial purposes, particularly in premium brands, before investing in higher-cost, standard-size variants.

Liquid products drive development in colour cosmetics packaging, as aerosol cans see improved growth in men’s deodorants

Colour cosmetics presented in liquid formats are growing in popularity among Filipino consumers, who appreciate the ease with which such products can be blended compared to solid compact varieties. Thus, squeezable plastic tubes continued to expand in beauty and personal care packaging in 2019, with consumers showing an increased interest in new types of closures, colour combinations and even product combinations.

K-beauty trend impacts packaging design in 2019

The popularity of Korean beauty and personal care products continued to influence development in 2019, with both new and established players following packaging innovations found in K-beauty products to heighten their brands’ appeal to Filipino consumers. Packaging in standard shampoos and conditions shifted towards light-coloured design, with often translucent containers, conveying the water-based nature of the product.

2020 AND BEYOND

COVID-19 impact

Beauty and personal care packaging in the Philippines is predicted to see significantly improved volume growth in 2020, mainly driven by impressive rises in bath and shower packaging and baby and child-specific products packaging, with skin care packaging also seeing an increase on 2019’s increase. Though other categories are suffering reduced consumption due to lockdown measures and business closures during the pandemic, overall growth will be mitigated the performance of products enjoying increased appeal as consumers seek to defend themselves and their families against infection, as well as try to prevent the spread of the virus.

Recovery and opportunities

Overall growth in beauty and personal care packaging in the Philippines is predicted to go from strength to strength during the forecast period, rising at a substantially higher rate than in the review period. Growth will be supported by a rapid return to normalised demand in some categories, with fragrances packaging and colour cosmetics packaging recovering well.

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