Liquid formats of colour cosmetics continue to grow as more and more consumers find it easier to blend these products compared to solid compact versions such as lip tints, foundation and concealers, eye products and many more. This means that more squeezable tubes are expected to be used in the forecast period, with consumers keen on new closures or mixtures of colours and even product combinations such as Sunnies Face’s Lifebrow Duo featuring brow gel and pencil in one product.
Smaller size packaging enables players to offer affordable options for consumers who want to try out the products first and, at the same time, offers travellers a convenient way to carry their favourite brands and products. This trend is expected to push more innovation and creativity in offering small packaging and will likely enable kits and sets to flourish across beauty and personal care categories.
With the growth of social media platforms comes the easy access to product reviews and real-time updates from brands about new launches. Gone are the days when consumers would easily pick up an item due its appealing packaging design since reviews are easily found online.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Philippines with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.