Beauty and Personal Care

Skin health positioning in fragrances is an under-penetrated space. Trending claims address skin sensitivity, but consumers are likely to demand more substantiated, specific claims. Skin health claims are significant drivers of the fragrance consumer…

Fragrances are gaining relevance among consumers experiencing anxiety and looking for emotional wellness. Fragrances, however, face many challenges, as they compete with aromatherapy and other sensory options. Fragrances are closely associated with…

Sun care in Australia remained on a steady growth trajectory in 2023, propelled by the nation's strong emphasis on sun protection. Brands such as Ultra Violette are revolutionising the category by introducing the concept of "skinscreen," offering SPF…

In 2023, skin care in Australia witnessed robust growth, with both mass and premium segments showing positive trends. However, the pressure of rising living costs continued to impact consumers' discretionary spending, prompting a shift in…

In 2023, premium beauty and personal care in Australia experienced a strong rebound after a period of slowing value sales growth the previous year. This slowdown in 2022 was influenced by various factors, including exceptional performances the…