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Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Strategy Briefing

Leading Fragrance Claims: Charting the Trendsetters in Skinification

Sep 2024

Skin health positioning in fragrances is an under-penetrated space. Trending claims address skin sensitivity, but consumers are likely to demand more substantiated, specific claims. Skin health claims are significant drivers of the fragrance consumer…

USD 1,475
Strategy Briefing

Emotional Wellbeing in Fragrances: Claims, Engagement and Future Outlook

Sep 2024

Fragrances are gaining relevance among consumers experiencing anxiety and looking for emotional wellness. Fragrances, however, face many challenges, as they compete with aromatherapy and other sensory options. Fragrances are closely associated with…

USD 1,475
Country Report

Sun Care in Brazil

Jul 2024

In 2023, the upward trend in household consumption persisted for a tenth consecutive quarter in Brazil. This resurgence in spending was underpinned by significant macroeconomic factors, including improvements in income levels and employment, coupled…

USD 1,195
Country Report

Skin Care in Brazil

Jul 2024

The performance of skin care in Brazil lagged behind that of the overall beauty and personal care industry in retail current value terms in 2023, and it was the third slowest-growing category in retail current value terms in this year, after…

USD 1,195
Country Report

Premium Beauty and Personal Care in Brazil

Jul 2024

In 2022, premium beauty and personal care in Brazil increased by a rapid 23% in current value terms, diverging significantly from the growth observed in the mass segment, of 12%. In 2023, this gap narrowed. Growth in premium beauty and personal care…

USD 1,195
Country Report

Oral Care in Brazil

Jul 2024

In 2023 Brazil extended its lead over Germany, now ranked fourth globally, and solidified its position as the third-largest market for oral care globally – only lower than the US and China, respectively. The Brazilian market remains more relevant in…

USD 1,195
Country Report

Men's Grooming in Brazil

Jul 2024

Men’s grooming saw double-digit retail current value growth in 2023, with this increase once again driven primarily by the men’s fragrances category. The share of men’s fragrances within overall men’s grooming is significantly higher in Brazil (62%)…

USD 1,195
Country Report

Mass Beauty and Personal Care in Brazil

Jul 2024

Mass beauty and personal care in Brazil saw an improvement in its current value growth rate in 2023, and reduced the performance gap compared with the premium segment, although the latter continued to see higher growth. The macroeconomic scenario…

USD 1,195
Country Report

Hair Care in Brazil

Jul 2024

Hair care experienced double-digit retail current value growth in Brazil in 2023, and high temperatures were an important driver of this growth. The year 2023 was considered one of the hottest in the historical series according to the National…

USD 1,195
Country Report

Fragrances in Brazil

Jul 2024

The slow recovery of the Brazilian economy marked 2023. GDP grew by 3% compared with the previous year, while GDP per capita reached BRL50,194 in current value terms, an increase of 2% compared with 2022. This result translated positively into…

USD 1,195
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