Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q4 2020

Dec 2020

This briefing provides updates on Euromonitor’s December 2020 forecast restatement for the Beauty and Personal Care industry, deciphering how the industry is navigating the pandemic , changes from baseline projections and highlighting future risks…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

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Strategy Briefing

COVID-19 Survey: 2020, A Year in Review

Jan 2021

As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during 2020 in response to the Coronavirus (COVID-19) pandemic, while also looks ahead to predict…

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Strategy Briefing

From Sustainability to Purpose in Beauty

Feb 2021

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace, driven by a holistic approach of “purpose over profit”. The coming years offer…

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Strategy Briefing

Sun Care in Asia Pacific

Feb 2021

Sun care continued to grow in 2019, driven not only by its use in protecting consumers from the sun’s rays, but also as an aid to anti-ageing or helping to maintain a pale complexion. However, its performance in 2019 was hit by bad weather in some…

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Strategy Briefing

Bath and Shower in Asia Pacific

Feb 2021

Bath and shower continued to grow in 2019, driven by body wash/shower gel, liquid soap and intimate washes, with bar soap recording stagnating sales. However, bar soap and, in particular, liquid soap have seen sales driven by frequent handwashing…

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Strategy Briefing

Bath and Shower in Western Europe

Feb 2021

Bath and shower as a whole as well as most of its categories continued to decline in 2019, with many areas continuing to see stagnating or even declining unit prices. However, bar soap and liquid soap will see strong growth in 2020, driven by…

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Strategy Briefing

Exploring Women’s Health: Breaking Taboos in Menopause

Feb 2021

The menopausal consumer acts as an untapped market for many health and beauty businesses as these consumers are increasingly looking to treat their symptoms holistically. Both internal and external treatments begin to thrive with opportunity in…

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Strategy Briefing

Men’s Grooming in Eastern Europe

Feb 2021

Men’s grooming continued to see stagnating sales in 2019, with the Russian market struggling due to pressure on disposable incomes in the region’s biggest market. In addition, the fashion for facial hair continues to put pressure on men’s shaving,…

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Strategy Briefing

Baby and Child-Specific Products in Asia Pacific

Feb 2021

Baby and child-specific products continued to record strong growth in Asia Pacific in 2019, driven by the popularity of these products among parents for use on their offspring. While 2020 will see significant societal disruptions due to Coronavirus…

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Strategy Briefing

Retail in Transition: Capitalising on Future E-commerce Opportunities

Mar 2021

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

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Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

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Strategy Briefing

E-commerce Ratings and Reviews Analysis in Anti-Agers, October 2020 - March 2021

May 2021

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand ratings and reviews of products has never been higher. In this Ratings and Reviews Analysis report, key questions across various business areas…

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Strategy Briefing

Skin Care in Middle East and Africa

May 2021

Skin care sales slipped into decline in real value terms in 2020, as Coronavirus (COVID-19) negatively impacted the performances in most countries in the Middle East and Africa region. Even in Saudi Arabia, where value sales rose, this was mainly…

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Strategy Briefing

Oral Care in Western Europe

May 2021

Oral care sales in Western Europe stagnated over 2015-2020, yet are expected to see further growth from 2020 onwards. Toothpaste and toothbrushes constitute the bulk of oral care sales across the region, with sustainable products and products with…

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Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

Online Retailer Negotiations: Price Gaps & Opportunities

Jun 2021

The report illustrates how invaluable extracting, harvesting and organising millions of data points from online retailers can enable suppliers to find potential opportunities from existing and uncovered price gaps within specific retailers. The data…

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Strategy Briefing

Colour Cosmetics in Eastern Europe

Jun 2021

Eastern European sales of colour cosmetics recorded a steep decline in 2020. Measures introduced to contain the spread of Coronavirus (COVID-19), such as lockdowns, retail closures and mask-wearing, all had a negative impact on sales. Lip products…

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Strategy Briefing

Colour Cosmetics in Western Europe

Jun 2021

Western European sales of colour cosmetics, already in decline in recent years, recorded a steep fall in 2020. Coronavirus (COVID-19), and the measures taken to try and control its spread, resulted in much-reduced usage of colour cosmetics products,…

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Strategy Briefing

Democratising Personalisation in Health and Beauty

Jul 2021

Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…

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Strategy Briefing

Value Creation Through Back to Basics in Health and Beauty

Jul 2021

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

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Strategy Briefing

Setting Aside Myths For Achieving Sustainable Transformation in Latin America

Aug 2021

Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…

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Strategy Briefing

Current and Future Drivers of Asia Pacific Consumer Markets

Aug 2021

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

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Strategy Briefing

Innovation and Population Ageing: Adapting to the Longevity Era

Aug 2021

The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older consumers are also becoming more important in the digital sphere, given their rising tech…

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Strategy Briefing

The Australian Consumer in 2021

Sep 2021

At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in…

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Strategy Briefing

Beauty and Personal Care Quarterly Statement Q3 2021

Sep 2021

This briefing provides updates on Euromonitor’s August 2021 forecast restatement for the Beauty and Personal Care industry. A more positive economic outlook over the past quarter has led to an upgrade to the global beauty forecast. Rising confidence…

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Strategy Briefing

Key Beauty Prospects in Asia Pacific

Oct 2021

Asia Pacific was the largest engine of growth for the beauty and personal care industry in 2020 when compared to other regions. It was also the first region to enter a recovery phase after COVID-19 and is expected to see the fastest economic growth…

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Strategy Briefing

Personalisation in Beauty: The Next Frontier

Oct 2021

Beauty personalisation is gaining ground, supported by the rise of digitalisation and technological advances, and consumers are willing to pay more for the inclusivity, high efficacy and at-home wellness and experience it offers. However, their…

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Strategy Briefing

Hand Sanitisers: The Story So Far and Underlying Prospects

Oct 2021

Increased hygiene awareness boosted sales of hand sanitisers in 2020 and higher consumption levels will remain post-pandemic. As consumers incorporate hand sanitisers into their daily routines, they become more demanding. Functional benefits,…

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Strategy Briefing

Exploring the Evolving Landscape of Dermocosmetics

Nov 2021

Dermocosmetics benefited from COVID-19-induced consumer desire for safety, transparency and science. Active consumer digital engagement and strong e-commerce presence are key pillars that help sustain growth. Genderless positioning and emphasis on…

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Strategy Briefing

Subscription Boxes in Western Europe: The Way to Success

Dec 2021

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

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Strategy Briefing

Beauty and Personal Care Quarterly Statement Q4 2021

Jan 2022

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher anticipated growth in beauty and personal care in 2021 reflects the ongoing global economic…

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Strategy Briefing

Global Recovery Tracker: Q4 2021

Jan 2022

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Direct Selling in Beauty and Personal Care: The Needed Transformation to Thrive Post-Pandemic

Jan 2022

Though hit by COVID-19, direct selling stays sixth in beauty and personal care with 8% of value sales in 2020. Flat results in Latin America and good growth in North America balance double-digit decline in Asia Pacific and Australasia. The…

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Strategy Briefing

Functional Food: Targeting Beauty and Beyond

Jan 2022

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support…

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Strategy Briefing

Maximising Prospects in Hair Care

Feb 2022

Experimentation with colour and at-home treatments bolstered hair care in 2020, while the forecast period will see increased price sensitivity, as the recessionary impact of the pandemic takes hold. Holistic hair care and a focus on hair health is…

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Strategy Briefing

Personalisation and the Rising Demand for Individual Experience

Mar 2022

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

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Strategy Briefing

The Evolution of Plant-Based: Eating and Beyond

Mar 2022

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…

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Strategy Briefing

Voice of the Industry: Beauty and Personal Care

Apr 2022

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

Reusable and Refillable Packaging in Western Europe

Apr 2022

Increasingly popular in Western Europe, among Millennials and Gen Z who are most influenced by climate impact, refillable and reusable solutions continue to expand across the beauty, home care, food and drinks industries. The recurrent themes of…

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Strategy Briefing

Global Economy, Finance and Trade Trends

May 2022

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

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Strategy Briefing

Global Inflation Tracker: Q2 2022

May 2022

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

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Strategy Briefing

Hair Care in Asia Pacific

May 2022

Hair care in Asia Pacific has mirrored the performance of its biggest market, China, in the last two years, weakening in 2020, due to Coronavirus (COVID-19), but then strengthening in 2021. While positive growth is expected throughout the forecast…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Skin Care in Asia Pacific

Jun 2022

Skin care in Asia Pacific, after declining in 2020, when Coronavirus (COVID-19) first hit the region, was back to recording positive growth in real value terms in 2021. While China continued recording positive growth in both years, Japan and South…

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Strategy Briefing

Beauty and Personal Care Packaging: Key Trends and Innovations

Jul 2022

Beauty and personal care packaging remained resilient globally, with Asia as the growth engine and toiletries dominating volume sales globally. As lifestyles continue to evolve, packaging innovation will be challenged to respond to consumers’ new…

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