What Latin America's Home Care Market Demands
24 Sep 26Latin American home care is evolving in response to economic pressure, global uncertainty and changing consumer habits. Like elsewhere in FMCG, brands are being challenged to deliver value in relevant and compelling ways for today’s consumers. What matters most when it comes to household cleaning? What drives product choice? And are current value propositions keeping pace with consumer needs? In this context, affordability, scent and time-saving performance are increasingly important in shaping demand across the region.
Jorge Araya
Chart of the Month: Repeated Oil Shocks Test Economic and Policy Resilience
22 Sep 26Repeated disruptions to Gulf energy routes are creating renewed volatility across the global economy, driving higher oil, transport and logistics costs. Our latest Chart of the Month examines which major economies are most exposed to these shocks and how rising costs could affect inflation, consumer spending and business performance.
Aiste Bijune
Dubai Tourism: Navigating Change and Building Momentum
10 Sep 26Dubai's tourism sector entered 2026 from a position of strength, welcoming 19.6 million visitors in 2025, before rising regional tensions sharply disrupted demand — hotel occupancy fell from forecasts above 80% to around 20%. The disruption shifted rather than destroyed demand, as Dubai mobilised its full tourism ecosystem through coordinated campaigns like "Kids Go Free" and the "A Dubai Invite" ambassador programme, redirecting demand toward residents and regional travellers. The experience offers lessons in resilience, ecosystem collaboration, and adapting quickly to uncertainty as a blueprint for the wider GCC.
Aylin Siyahhan
Global Economic Outlook for Q3 2026: Growth Tested by Energy and Trade Shocks
24 Aug 26The Strait of Hormuz blockage is the defining economic shock of 2026, disrupting a critical energy corridor and driving oil prices sharply higher. Alongside higher tariffs, rising energy costs have weakened global growth by squeezing household purchasing power and corporate margins. Energy importers face the largest impact; exporters and economies with diversified supply, resilient domestic demand or effective subsidies are better placed to absorb it.
Aiste Bijune
Trump Tariff Shifts: What They Mean for Businesses and Global Markets
30 Jul 26The US has introduced a new round of Trump tariffs, keeping tariff pressure in place after the previous temporary 10% global duties expired on 24 July 2026. For many major economies, the headline rate has not changed; the bigger shift is that the tariffs now sit on a more durable framework, with some partners facing higher 12.5% rates.
Aiste Bijune
Five Main Trends Shaping the Home and Garden Industry
6 Jul 26The global home and garden industry reached around USD1.3 trillion in 2025, but demand remained subdued as weak consumer confidence, softer housing transactions and ongoing economic pressure weighed on spending.
Rasa Vaiciuniene
US-Iran Agreement Signals Fragile Economic Stabilisation
26 Jun 26The US-Iran Memorandum of Understanding, signed on 17 June, marks a pivotal shift from disruption to stabilisation — consistent with Euromonitor's central scenario, which anticipated conditions beginning to ease in mid-2026. However, the deal is a starting point, not a resolution. Mines, fragile confidence, and infrastructure damage mean full recovery of Strait of Hormuz shipping flows will take months. Energy costs and supply chain pressures will ease gradually, while uncertainty remains elevated.
Aiste Bijune
AI-Powered Commerce: What China’s Path Reveals About the West
22 Jun 26One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
Rabia Yasmeen
Global Economic Outlook for Q2 2026: Growth Redefined by Energy Shock
8 Jun 26The blockage of the Strait of Hormuz, a consequence of the US/Israel-Iran war, has emerged as the defining economic disruption of 2026. The impact extends beyond energy markets: rerouted shipping, airspace restrictions and disrupted exports of petrochemicals and fertilisers have raised freight and input costs globally, reducing margins and exposing the depth of vulnerability in energy importing and trade-dependent economies.
Aiste Bijune
AI as the Operating System for Next-Generation Innovation
8 Jun 26AI is moving from a supporting role to a system-level driver of FMCG innovation. As companies shift from high-volume launches to precision-led strategies, AI is enabling faster demand detection, more resilient formulation and new routes to visibility on the algorithmic shelf. This article explores how AI is redefining innovation advantage and why leading companies are embedding it as the engine of their innovation systems.
Alison Angus
Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition
29 May 26Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.
Miri Eliyahu
World Cup Effects on Consumer Foodservice in Mexico and the US
11 May 26As the FIFA World Cup approaches, leading foodservice and delivery players are rolling out strategies to capture consumption beyond the stadium, recognising that most viewing will take place in homes, offices, bars, and restaurants.
Benjamin Bahena
Chart of the Month: Economic Impact of a Prolonged Iran War
30 Apr 26The US/Israel-Iran war has caused a major shift in global economic dynamics, driving oil prices higher and exposing vulnerabilities in energy-dependent economies. Our latest Chart of the Month looks at the projected impact of this war by country.
Aiste Bijune
How Travel Learns from Crisis
20 Apr 26The US/Israel-Iran war has delivered the steepest shock to global travel since the pandemic. Over half of scheduled flights in the region were cancelled in the first two weeks, oil surged 30% to USD92.3 per barrel in March with projections reaching USD115 by July, and major hubs from Dubai to Doha saw capacity plunge by 55-85%. Yet every crisis reshapes the industry. The question is not whether travel will recover, but what strategic lessons will separate those that return stronger and gain a competitive edge in resilience.
Stephen Dutton
Longevity Ingredients in Beauty: Separating Trends from Drivers of Skin Care and Hair Care Growth
2 Apr 26Longevity is everywhere in beauty today across product claims, ingredient narratives, and innovation pipelines. But when a theme becomes this pervasive, the more important question is not what is trending, but what is translating into sustained demand. From a market perspective, this distinction matters. Trends create noise while repeat purchase, ingredient scale, and cross-category adoption signal where companies should invest versus where they should wait.
Ina Dawer
Driving Foodservice Traffic Through In-Person Experience
2 Apr 26As increasingly digital consumers prioritise convenience in their purchasing decisions, online delivery’s share of restaurant sales has skyrocketed. With third-party delivery fulfilment being the biggest engine for growth, foodservice operators are seeing their margins eroded by merchant fees. Thriving, let alone surviving, is a juggling act when ingredient, shipping, and labour costs continue to rise.
Nik Allen
The Evolving Landscape of Personal Accessories: Top Trends Shaping 2026 and Beyond
1 Apr 26The global personal accessories market is being recalibrated by economic uncertainty, shifting consumer expectations and rapid digital transformation. Despite inflationary pressure, trade volatility and cautious discretionary spending, the sector returned to growth in 2025. Jewellery and watches remain the standout performers, stabilising the market and signalling where opportunities lie.
Suzi Gardner
Beauty Offers Health Supplement Companies a Route to Faster Growth
23 Mar 26As consumers strongly link being attractive with appearing healthy, beauty-positioned supplements surpass traditional health products in both growth and innovation focus.
Nick Stene