Packaging in 2025: the big picture
In 2025, the Swiss packaging landscape was defined by an accelerating circular-economy agenda, in which regulatory reform, recycled content and material substitution converged across food, beverages, beauty, home care and pet food. The defining development of the year was legislative: building on a revised Environmental Protection Act that took effect on 1 January 2025 and prioritises recycling and reuse, the Federal Council opened a public consultation on 25 June 2025, running to 16 October 2025, on a sweeping new all-materials Ordinance on Packaging that would replace the existing beverage container rules, extend producer responsibility across every material and introduce a deposit on reusable containers, with entry into force proposed for 1 January 2027. Although Switzerland sets its own rules as a non-EU market, European circular-economy policy continued to shape industry practice.
2025 key trends
Beyond the overarching themes of sustainability and circularity, three trends shaped the Swiss market in 2025. First, regulatory momentum moved from anticipation to concrete proposal. The Federal Council's mid-year consultation on a new Ordinance on Packaging, alongside the industry-backed RecyPac national collection scheme launched in January 2025, sharpened the commercial case for recyclable, recycled-content designs and pushed producers to prepare for take-back obligations, recycled-content expectations and a deposit of at least CHF0.30 on reusable beverage containers.
Recyclable materials and smart sizing drive Swiss food packaging in 2025
Swiss food packaging in 2025 was shaped by recycled content, fibre substitution and pack-size diversification across its constituent categories. Dairy, the largest food packaging category, was essentially flat at 2,628 million units, remaining overwhelmingly a rigid plastic story, with HDPE bottles and thin wall pots accounting for 68% of volumes. The defining brand activity was Emmi and Coop's widening rollout of white mono-material recyclable PET bottles for milk, cream and dairy drinks, reprocessed in a closed loop through PET-Recycling Schweiz at roughly 25% lower carbon and supporting Emmi's goal of fully recyclable packaging by 2027. Paper-based containers were the fastest-growing dairy pack type, up 7% to 42 million units.
Glass leads growth as a closed-loop PET system anchors soft drinks packaging
Soft drinks packaging continued its steady climb in 2025, with total retail volumes rising 2% to 2,362 million units, up from 2,320 million units in 2024, as demand for bottled water, carbonates and functional beverages held firm. In rigid plastic, PET bottles remained by far the dominant format at 1,773 million units, around three quarters of the total, while metal beverage cans formed the second-largest group at 337 million units and continued to advance driven by energy drinks and on-the-go consumption. Glass was the best-performing packaging group, with retail volumes rising 6% to 50 million units, lifted by premiumisation across mixers, adult soft drinks and premium bottled water.
Alcoholic drinks packaging contracts as glass holds firm and reusable bottles expand
Alcoholic drinks packaging contracted in 2025, with total retail volumes declining 2% to around 1.0 billion units as softer beer and cider consumption weighed on demand. Glass remained the dominant pack type at 636 million units, equivalent to around 62% of the total, reflecting its entrenched role across beer, wine and spirits, and was the only major format to hold its volumes, edging up by less than 1%. Metal, almost entirely beverage cans, was the second-largest group at 378 million units but fell 6% as canned beer and cider softened, while rigid plastic and liquid cartons together accounted for well under 2% of the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Switzerland?
- Which are the major pack types and how are they performing in Switzerland?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Switzerland?
- Where is future growth expected to be most significant?
Packaging Industry in Switzerland
Packaging in 2025: the big picture
2025 key trends
Recyclable materials and smart sizing drive Swiss food packaging in 2025
Glass leads growth as a closed-loop PET system anchors soft drinks packaging
Alcoholic drinks packaging contracts as glass holds firm and reusable bottles expand
Switzerland advances a circular-economy overhaul of packaging law
EU packaging rules influence Swiss policy despite non-membership
Deposit provisions and producer responsibility reshape beverage packaging
Closed-loop PET and aluminium recycling anchor a strong circular system
National collection schemes: RecyPac and the RecyBag
Environmental goals fuel fibre-based and recyclable innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Packaging
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- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
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- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
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- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Asian Speciality Drinks
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- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
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- Cola Carbonates
- Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
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- Carbonated RTD Tea and Kombucha
- Still RTD Tea
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- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
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- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
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- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
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- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
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- Butter and Spreads
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- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
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- Flavoured Milk Drinks
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- Fresh Milk
- Shelf Stable Milk
- Goat Milk
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- Powder Milk
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- Sour Milk Products
- Yoghurt
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- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
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- Condensed Milk
- Cream
- Fromage Frais and Quark
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- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
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- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
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- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and Seafood Substitutes inc Tofu
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
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- Dips
- Pickled Products
- Other Sauces and Condiments
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- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
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- Fruit Snacks
- Snack Bars
- Sweet Biscuits
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
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This report originates from Passport, our Packaging research and analysis database.
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