Measures to contain the spread of COVID-19 have driven up sales of larger packaging formats as consumers initially stockpiled for fear of running out of staple goods, and then reduced the frequency of their shopping trips to avoid unnecessary face-to-face contact. Sales in bigger pack sizes have also benefitted from the rise of e-commerce, as has packaging in general.
On 13 March, the Swiss government introduced controls at all of its Schengen borders. Entry into Switzerland from Italy from this date was only allowed for Swiss citizens, people with a residence permit or people travelling to Switzerland for professional reasons, with this extended to the German, French and Austrian borders from 16 March.
Flexible packaging remained highly popular throughout food packaging in 2019. In dairy products, flexible plastic continued to be the standard pack type for cheese and benefited from rising demand for packaged cheese, including packaged hard cheese.
Soft drinks packaging became an increasingly integral part of brand image during the review period, enabling differentiation and an opportunity for cross-marketing promotion. In 2018, Evian and Vittel launched newly designed water bottles with push-pull closures.
Total volume sales of alcoholic drinks remained stagnant in Switzerland in 2019, while packing unit volume sales recorded modest growth. This was mainly due to the fact that the overall sales in litres remained the same, while the amount per portion became smaller.
2019 saw continued demand for multifunctionality in beauty and personal care products, pushing producers to offer packaging formats in line with several trends. Busy consumers sought items which covered at least two jobs at once, and those on a tighter budget turned to them for their value for money.
Packaging was a central aspect of promotional campaigns in home care products in 2019. Environmentally friendly brands such as L’Arbre Vert, for example, often used off-white or earthen tones on packaging alongside green fonts or closures.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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