Packaging Industry in Switzerland

Social consciousness and strong environmental awareness among Swiss consumers continue to benefit packaging

The packaging industry in Switzerland remains strongly influenced by the high levels of social and environmental awareness in the country. Consumers make a conscious decision to choose products that come in highly recyclable materials such as glass, metal cans and PET bottles.

Pack sizes are diminishing thanks to snacking and health and wellness trends

Snacking is set to remain one of the key trends in packaged food packaging in Switzerland. Snacking is often associated with busy lifestyles; consumers have less free time and therefore eat on-the-go.

Portion control and the sugar debate

As health concerns continue to influence consumer consumption, packaging is playing a critical role in positioning sugar-containing soft drinks as permissible indulgences. In Switzerland, drinkers are seeking portion control and are tending to purchase beverages in smaller formats, thus allowing them to keep consuming their preferred beverages while reducing their daily sugar intake.

Same alcohol volume in smaller units increases total unit count

Total volume sales of alcoholic drinks remained stagnant in Switzerland in 2018. Nevertheless, packing volume sales in unit terms recorded modest growth.

Small is beautiful when it comes to beauty and personal care

In 2018, smaller pack sizes became increasingly popular as consumers’ lifestyles continued to evolve. Smaller formats are more portable and more convenient for on-the-go use and remain an attractive on-the-go option for people leading busy lifestyles.

Concentrated products and small packaging on the rise in home care

The most significant structural change within home care, especially laundry care and dishwashing, has been the continuous shift in format and formula concentration, primarily towards liquid tablets or pod doses. Greater concentration in home care products has resulted in smaller packaging, particularly in laundry care and surface care.

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