Packaging Industry in Hong Kong, China

Convenience with a nod to the environment characterises packaging in Hong Kong

Given the increasingly busy lifestyles of Hong Kongers, convenience and ease of usage are important factors when choosing consumer products. Therefore, packaging designed to improve ease of use and promote greater convenience appeals to domestic consumers.

Convenient packaging on the rise in packaged food

To cater to consumers’ fast-paced lifestyles in Hong Kong, dairy players continued to invest in the development of convenient packaging designs to ensure they were easy to use, carry and store.

Strong performance of soft drinks set to be underpinned by rising demand for PET bottles

The positive performance expected in soft drinks packaging over the forecast period is set to be based mainly on the rising use of rigid plastic, specifically PET bottles. The categories which are most likely to experience growth are all dominated by PET packaging, including bottled water, RTD tea and juice.

Metal beverage cans the big winner in beer and cider/perry in 2018

Metal beverage cans registered huge growth in 2018 and this was almost entirely due to significant increases in unit volumes in beer and, to a lesser degree, cider/perry. Smaller can sizes such as 330ml and 355ml were the biggest winners during the year as brands increasingly favoured these sizes of cans, which are easier and lighter to carry, have lower retail selling prices and, crucially in a warm country like Hong Kong, ensure that the beverage is finished before it becomes too warm to be enjoyable.

Minimalist and green packaging increasingly popular in beauty and personal care

Since Hong Kong is an open market, importing beauty and personal care products is relatively easy, which puts Hong Kong in a highly competitive position. Over the forecast period, Hong Kong consumers should therefore be able to buy beauty and personal care products with eco-friendly, minimalist packaging on par with consumers in other Western countries.

Hands off in home care

A growing number of home care products advertise that their packaging is such that the contents do not touch the user’s hands. Efforts in closure innovation have been seen across laundry detergent products, and a growing number of liquid household cleaning products and liquid laundry detergents have a pourer attached to eliminate dripping.

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