Home seclusion trends during the 2020 pandemic, along with reduced purchasing power have favoured sales of larger size formats such as family value packs in a number of categories, with families preparing and consuming all their meals at home for several months. The lower-cost solutions offered by such large pack sizes have proved popular not only in packaged food and drink, but also in home care and beauty and personal care.
A lockdown was introduced across the country from 20 March 2020. During this time, consumers were required to stay at home, with only those workers in the armed forces, security forces, firemen, health workers and those working in the food industry, pharmacies, government roles, journalism, retail, telecommunications, public services, delivery services and energy services, permitted to leave home.
Brick liquid cartons continued to take share from flexible plastic in milk in 2019, in a development linked to a major shift from fresh to shelf stable milk. While overall milk sales dropped, shelf stable milk saw healthy growth due to pricing shifts.
Argentina is one of the largest consumers of other plant-based hot drinks in the world, thanks to the popularity of yerba maté. This is an infusion generally drunk hot, although in the warmer climes of northern Argentina it is often consumed cold.
Aluminium cans continued to become a key strategic packaging type in beer as well in RTDs and even wine, with the format’s growth proving to be detrimental to other types of packaging, such as glass bottles. The movement towards cans was initiated by CCU, which prioritised a major development of this packaging type in order to expand beer consumption in Argentina.
In line with global efforts towards environmentally friendly production and consumption, beauty and personal care packaging in Argentina made considerable progress in sustainable packaging development during 2018 and 2019. Several companies made significant changes to their products’ composition and packaging materials.
Sales of refill packs have continued to rise in home care packaging in Argentina, with growth becoming more robust in 2018 and 2019 due to the impact of the economic recession as high inflation and declining disposable income levels led to increased cost-consciousness among consumers. Refill packs such as plastic pouches are cheaper than other plastic pack types like HDPE bottles.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
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