Packaging in 2025: the big picture
In 2025, packaging volumes in Argentina returned to broad-based growth, recovering across almost every consumer goods industry after the steep, inflation-driven contraction of 2024. Macroeconomic stabilisation and easing inflation gradually restored household purchasing power, lifting demand for food, beverages, beauty and personal care, home care and pet food. The recovery was uneven in pace but generally consistent in direction: soft drinks rose by 3% to 9.2 billion units, beauty and personal care advanced by 4% to 1.6 billion units, dog and cat food grew by 15% to 280 million units, and a mature home care market edged up by 1% to 1 billion units. Within packaged food, the largest category, dairy, rebounded by 8% to 3.1 billion units on a recovering milk chain. However, alcoholic drinks packaging declined by 2% to 4 billion units.
2025 key trends
The dominant theme of 2025 was recovery shaped by lingering cost sensitivity. As inflation moderated and real incomes partially recovered, consumption rebounded across food, drinks and personal goods, but shoppers and producers alike continued to prioritise affordability. This sustained the appeal of returnable PET in soft drinks, value doypacks in sauces and dressings, refill pouches and tablet formats in home care, and flexible plastic in pet food, all of which lower cost per use or per unit. At the same time, the broad move towards metal beverage cans continued, with cans expanding in beer, ready-to-drink categories, energy drinks and premium water on convenience, portability and strong recyclability credentials.
Dairy leads a broad food recovery as renewable cartons and premium glass gain share
Packaged food packaging staged a strong recovery in 2025, led by dairy, Argentina's largest food packaging category by units, which rebounded on better weather and restored farm profitability. The category remains split between flexible packaging, used above all for fresh milk sachets, and rigid plastic, with liquid cartons the third pillar. Glass was the fastest-growing group, on condensed milk and premium lines, while San Ignacio's launch of a squeezable 450g Squeeze pack signalled rigid plastic's diversification into resealable, shatter-resistant formats. Dairy packaging is forecast to grow at a CAGR of 3% to 3.6 billion units by 2030.
Rigid plastic holds its lead in soft drinks as metal cans and returnable formats advance
Soft drinks packaging saw signs of recovery in 2025, with total retail volumes rising 3% to 9.2 billion units, as easing inflation supported a rebound in consumption. Rigid plastic, overwhelmingly PET bottles, remained dominant, with returnable PET holding firm as bottlers leaned on refillable formats to protect affordability. The clearest momentum, however, sat with metal beverage cans, which advanced on convenience, rapid chilling and recyclability across energy drinks, ready-to-drink categories and premium water. Major bottled water player, Sparkling, notably moved its premium mineral water into 473ml aluminium cans during the year.
Glass anchors alcoholic drinks amid ongoing decline
Alcoholic drinks packaging declined in 2025, with total retail volumes falling 2% to 4 billion units as economic pressures and health concerns undermined demand. Glass remained the largest pack type, reflecting the central role of glass bottles in wine, of which Argentina is a leading producer and exporter, as well as in beer and spirits. Metal was a close second, almost entirely aluminium beverage cans, and saw growth supported by demand in beer, ready-to-drink products and canned cocktails. Rigid plastic, liquid cartons used mainly for lower-priced wine, and paper-based containers occupied smaller roles.
Beauty and personal care returns to growth as glass, refills and recycled resin gain ground
Beauty and personal care packaging returned to growth in 2025, with total retail volumes rising 4% to 1.6 billion units as easing inflation supported a recovery in hair care, bath and shower and skin care routines. Rigid plastic remained the most prominent pack type, reflecting the ubiquity of HDPE bottles and squeezable plastic tubes, with flexible packaging the second-largest group, and folding cartons supporting fragrances and premium gifting. Glass grew strongly as premium fragrances and skin care expanded, while flexible packaging saw growth led by stand-up pouches as refill and single-dose formats spread.
Flexible refills and tablet packs reshape a recovering home care market
Home care packaging returned to modest growth in 2025, edging up 1% to 1 billion units as economic stabilisation gradually restored household purchasing power amid lingering price sensitivity. Flexible packaging and rigid plastic jointly dominated volumes. Rigid plastic is anchored by HDPE bottles, a prominent format across laundry detergents, bleach and surface care, alongside PET bottles in dishwashing and trigger sprays. Flexible packaging saw notable growth in 2025, led by blister and strip packs for laundry and dishwasher tablets and stand-up refill pouches that reduce plastic per use.
Flexible plastic dominates pet food as local investment lifts volumes
Dog and cat food packaging registered a notable 15% increase to 280 million units in 2025, driven by rising pet ownership and substantial investment in local production. Flexible plastic remained the dominant format in dry dog and cat food and across treats and mixers, valued for its versatility, affordability, lightweight construction and consumer-friendly features such as resealable zippers and easy-tear openings. Investment underpinned the category's momentum. The launch of Lokal by the Guillermo Lehmann Cooperative, backed by a USD6 million facility specialising in dry dog and cat food, enhanced the availability of premium, additive-free products and lifted packaging demand. Meanwhile, new brands such as MaxPet and Pampa by Molino Chacabuco scaled flexible plastic formats. Looking ahead, Argentinian company, Alican, announced a USD60 million investment to triple its production capacity in 2025, reinforcing confidence in the sector. Total dog and cat food packaging volumes are forecast to rise at a CAGR of 12% to 504 million units.
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Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Argentina?
- Which are the major pack types and how are they performing in Argentina?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Argentina?
- Where is future growth expected to be most significant?
Packaging Industry in Argentina
Packaging in 2025: the big picture
2025 key trends
Dairy leads a broad food recovery as renewable cartons and premium glass gain share
Rigid plastic holds its lead in soft drinks as metal cans and returnable formats advance
Glass anchors alcoholic drinks amid ongoing decline
Beauty and personal care returns to growth as glass, refills and recycled resin gain ground
Flexible refills and tablet packs reshape a recovering home care market
Flexible plastic dominates pet food as local investment lifts volumes
A national packaging producer responsibility law returns to congressional debate
Front-of-pack warning labels continue to shape food and drinks packaging
Labelling rules extend to plant-based and reformulated products
Recycled content and returnable formats advance across beverages
Renewable fibre cartons gain ground as multi-layer flexibles face scrutiny
Refill systems and recycled resin reshape beauty and personal care, and home care
The following categories and subcategories are included:
Packaging
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- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
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- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
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- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Asian Speciality Drinks
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- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
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- Cola Carbonates
- Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
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- Carbonated RTD Tea and Kombucha
- Still RTD Tea
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- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
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- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
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- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
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- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
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- Butter and Spreads
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- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
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- Flavoured Milk Drinks
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- Fresh Milk
- Shelf Stable Milk
- Goat Milk
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- Powder Milk
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- Sour Milk Products
- Yoghurt
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- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
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- Condensed Milk
- Cream
- Fromage Frais and Quark
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- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
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- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
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- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and Seafood Substitutes inc Tofu
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
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- Dips
- Pickled Products
- Other Sauces and Condiments
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- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
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- Fruit Snacks
- Snack Bars
- Sweet Biscuits
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
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This report originates from Passport, our Packaging research and analysis database.
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