The pandemic was seeing larger family packs becoming more popular among consumers, as they offered a lower per unit/kg/L cost for them, as well as helping to keep shopping frequency to a minimum, thus helping reduce potential exposure to the virus. This trend was particularly visible in packaged food, beauty and personal care and beverages.
Following the outbreak of the COVID-19 pandemic in Argentina, consumers in the country had to spend much more time at home, with authorities imposing strict social distancing and lockdown restrictions on Argentinian consumers for much of 2020. This boosted at-home consumption, which had an overall positive impact on sales of sauces, dressings and condiments packaging in 2020, reversing the negative growth rates being registered prior to the pandemic.
Soft drinks packaging was witnessing disruptions during 2020 due to the ongoing economic crisis in the country coupled with the COVID-19 pandemic. As consumers looked to make savings with their purchasing power declining, the demand for value-for-money and convenient packaging increased, which supported a preference for pack types such as PET bottles at the expense of glass bottles.
The severe impact that COVID-19 and the measures to control its spread had on society and the overall economy saw growth in alcoholic drinks packaging unit volumes slow in 2020. The closure of on-trade establishments like restaurants, bars and clubs during lockdown led to a sharp decrease in alcoholic drinks packaging used in this channel, although the on-trade only accounts for a relatively small share of overall volumes.
The COVID-19 pandemic had a particularly negative impact on colour cosmetics packaging in Argentina, including categories such as blusher/bronzer/highlighter, lipstick or foundation/concealer, with decreasing demand for these products as a result of the decline in social or work gatherings outside the home. While demand for these categories saw a decline, the growing consumer interest in personal hygiene led to improved performances in categories such as bar soaps and shampoos, as well as a spike in demand for handwash and hand sanitiser.
During the COVID-19 pandemic, plastic pouch packaging was something of a key pack type, helping to meet the unprecedented demand for liquid cleaners, sanitisers and detergents. Apart from its convenience and cost-efficiency, flexible packaging is being chosen by leading brands for its sustainability profile and massive plastic waste reduction – for example, one 3-litre plastic pouch is equivalent to 12 250ml surface cleaner bottles.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
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