Lockdown restrictions arising from COVID-19 have resulted in a slump in on-trade sales in 2020 due to the closure of horeca establishments. The effect of this has been exacerbated by a collapse of Spain’s tourism industry.
On 16 March, the Spanish government announced the closure of its land borders, allowing only citizens, residents and other people with special circumstances to enter the country. Spain imposed the restrictions on its land borders with France and Portugal after the EU agreed to close the bloc’s external borders for 30 days.
Glass packaging is set for further positive unit volume growth in categories such as sauces, dressings and condiments over the forecast period and is thus expected to remain one of the most important packaged food pack types. Glass was widely used by numerous brands to denote premium quality, including very well-established brands such as Heinz and Ligeresa.
Sustainability was a major driver of innovation across soft drinks, with all major companies looking to introduce or expand their use of recyclable packaging and to use an increasing percentage of recycled material in PET bottles. Coca-Cola’s World Without Waste strategy was applied in Spain, with 100% of the company’s packaging being recyclable by the end of the review period, 23% recycled PET (rPET) used in its bottles and more than 70% of its packaging having been recycled.
The use of metal beverage cans was continuing to increase in beer at the end of the review period, with this pack type also increasingly being used in RTDs, and spirit-based RTDs in particular. In 2019, Brown-Forman Corp launched its Jack Daniel's Lynchburg Lemonade in both a 330ml can and glass bottle, Pernod Ricard España SA launched Malibu Piña Colada in a 250ml can and Distribuciones Gómez Santofimia started importing Cuba Libre in three different variants – Rum & Cola, Mojito and Piña Colada – in 350ml cans.
Towards the end of the review period, consumers showed rising demand for convenience. Metal aerosol cans benefited from the trend and expanded across new categories.
Prior to the outbreak of COVID-19 e-commerce was already increasingly significant for home care sales, with a growing number of consumers attracted by the convenience offered by this channel. This trend in turn encouraged the development of new packaging solutions.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Packaging industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page