There were some changes seen in the Spanish packaging industry when the pandemic hit the country in 2020, some of which have also carried on into 2021. The awareness of and the need to maintain hygiene levels increased in 2020, continuing into 2021.
An interesting trend seen in 2021 was the varying demand for pack sizes across different industries. Before the pandemic, personal care was seeing demand for small sizes of products and single-use products that enabled people to experiment with more skin care and cosmetics products.
With a lot of people looking for vegan options, milk alternatives, which are free from lactose, have been seeing strong growth in both 2020 and 2021. Its pack types – brick liquid cartons, shaped liquid cartons, HDPE bottles and gable top liquid cartons – were therefore doing well in 2021.
The demand for healthy hot drinks like green and fruit/herbal tea increased in 2020 as they were associated with calming properties and aiding sleep. While growth went into decline in 2021, demand was still strong, with sales still well above pre-pandemic levels.
With the spike in off-trade sales in 2020, packaging for alcoholic drinks was modified to make it easier to stock at home. Metal beverage cans, which often come in multipacks, therefore recorded positive unit growth volume, as this pack type was preferred for its light weight.
With the heightened levels of hand hygiene due to the pandemic, bar soap saw very strong growth in 2020, boosting unit volumes of flexible paper, which is the primary pack type for bar soap. While growth slowed significantly in bar soap in 2021, sales were still well above pre-pandemic levels.
The pandemic has directly influenced packaging in the home care industry. In 2020 and 2021, most people were buying products online and choosing to stockpile, so that brand owners therefore started making packaging delivery-friendly and also increased their pack sizes.
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