Executive Summary

Oct 2019
Changing lifestyles impacting packaging development

Changing consumer lifestyles and government efforts to diversify the economy and create jobs for locals are influencing the development of packaging in Saudi Arabia. The end of the review period saw Saudi Arabia suffer an economic slowdown as a result of its heavy reliance on revenues from oil exports, which saw prices fall globally.

Larger pack sizes remain the preference of value-seeking consumers

As Saudi Arabia continues to suffer from the economic slowdown that was brought on by falling global oil prices at the end of 2015, consumers continue to seek out value in an effort to reduce their food bills. This includes purchasing their food in large pack sizes and in bulk through multipack offers.

On-the-go packaging rises in prominence in hot drinks

Demand for on-the-go pack sizes for coffee and tea is on the rise, with multiple ingredient offerings seen, especially in instant products. Within coffee, 2-in-1 to 4-in-1 products are increasingly appearing, as many leading companies introduce small sachets with a variety of flavours.

Steady development in alcoholic drinks packaging

The packaging for alcoholic drinks provides ample prospects to companies in terms of novelty and innovation. In Saudi Arabia, the youngsters form the core consumer base that is progressively eyeing and expecting innovative and enhanced experiences.

Growing popularity of beauty and personal care results in need for attractive product packaging

Growing beauty and personal care awareness in Saudi Arabia has resulted in increased sales of beauty and personal care products to some consumers, thus supporting packaging demand, despite a slight fall in overall volumes in 2018. In addition to the growing number of Saudis joining the workforce, higher disposable incomes per household, ongoing social gatherings and participation in physical activities due to government efforts to combat illness and promote healthy lifestyles have all helped to increase interest in beauty and personal care products amongst some people living in the country.

Multipacks and large sizes remain popular in-home care

Owing to tight budgets and typically large family sizes in Saudi Arabia, consumers are tending to prefer products with multipack offers or discounts on large pack sizes. In response to this demand, manufacturers have focused on promotions such as two 2.

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Packaging Industry in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaging industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Packaging in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes data
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the retail unit volume of the packaging market in Saudi Arabia?
  • What are the major pack types and how are they performing in Saudi Arabia?
  • Have there been any packaging legislative changes over the past 12 months?
  • How has the packaging industry been affected by the recession?
  • How are consumption trends impacting the packaging landscape?
  • What have been the key trends seen in new packaging developments?
  • How important is sustainability in packaging to consumers in Saudi Arabia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Packaging Industry in Saudi Arabia

EXECUTIVE SUMMARY

Changing lifestyles impacting packaging development
Larger pack sizes remain the preference of value-seeking consumers
On-the-go packaging rises in prominence in hot drinks
Steady development in alcoholic drinks packaging
Growing popularity of beauty and personal care results in need for attractive product packaging
Multipacks and large sizes remain popular in-home care

PACKAGING LEGISLATION

SASO controls packaging standards
Plain talking labels for “flavoured artificial drinks”
New front labels for sugar content

RECYCLING AND THE ENVIRONMENT

Shift towards eco-friendly packaging over the forecast period
Manufacturers moving towards more sustainable’ and easy-to-recycle packaging
Tetra Pak’s collaboration with Al-Rabie Juices to save the globe packaging
Table 1 Overview of Packaging Recycling and Recovery in Saudi Arabia: 2018/2019 and Targets for 2020

PACKAGING DESIGN AND LABELLING

Almarai introduces juice in metal beverage cans
Need for emphasis on improved packaging in alcoholic drinks
Customisation evolves in colour cosmetics, with eye make-up undergoing more packaging developments