Changing consumer lifestyles and government efforts to diversify the economy and create jobs for locals are influencing the development of packaging in Saudi Arabia. The end of the review period saw Saudi Arabia suffer an economic slowdown as a result of its heavy reliance on revenues from oil exports, which saw prices fall globally.
As Saudi Arabia continues to suffer from the economic slowdown that was brought on by falling global oil prices at the end of 2015, consumers continue to seek out value in an effort to reduce their food bills. This includes purchasing their food in large pack sizes and in bulk through multipack offers.
Demand for on-the-go pack sizes for coffee and tea is on the rise, with multiple ingredient offerings seen, especially in instant products. Within coffee, 2-in-1 to 4-in-1 products are increasingly appearing, as many leading companies introduce small sachets with a variety of flavours.
The packaging for alcoholic drinks provides ample prospects to companies in terms of novelty and innovation. In Saudi Arabia, the youngsters form the core consumer base that is progressively eyeing and expecting innovative and enhanced experiences.
Growing beauty and personal care awareness in Saudi Arabia has resulted in increased sales of beauty and personal care products to some consumers, thus supporting packaging demand, despite a slight fall in overall volumes in 2018. In addition to the growing number of Saudis joining the workforce, higher disposable incomes per household, ongoing social gatherings and participation in physical activities due to government efforts to combat illness and promote healthy lifestyles have all helped to increase interest in beauty and personal care products amongst some people living in the country.
Owing to tight budgets and typically large family sizes in Saudi Arabia, consumers are tending to prefer products with multipack offers or discounts on large pack sizes. In response to this demand, manufacturers have focused on promotions such as two 2.
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This industry report originates from Passport, our Packaging market research database.