Packaging Industry in Colombia

Difficult macroeconomic scenario remains a challenge for packaging

The continuing challenges in the Colombian economy - an economic slowdown, a negative consumer confidence index, an increasing tax burden and consumers maintaining caution in their expenditure - had a negative effect on many packaging types. Nevertheless, pack types such as plastic pouches and refills succeeded in home care and beauty and personal care, with smaller presentations gaining ground in both of these markets, as well as in beverages, being affordable solutions for consumers with tight budgets.

Ready meal trays benefiting from new product development

The recently launched Albondigas Zenú (meatballs), a product which sits somewhere between ready meals and frozen processed meat, helped to drive sales of ready meal trays at the end of 2018. Zenú is heavily focusing on frozen pizza and ready meals as convenient meal solutions for those with busy lifestyles.

Downsizing in soft drinks continues

2018 was in general a better year for soft drinks than 2017. Companies strongly focused on innovation in pack sizes, not only following health and wellness trends related to portion control, but also to be able to offer consumers alternatives for different consumption occasions and to suit different budgets.

Volume sales of alcoholic drinks grow, driven by low-priced products

Glass remains the most popular material in the alcoholic drinks packaging industry. There are a wide range of glass bottle sizes available, particularly in beer with 175ml to 750ml sizes, which have contributed to the success of glass, because they suit the needs of wide consumer groups, and are suitable for use in many different distribution channels.

Packaging impacted by Colombian economic performance and demand for smaller sizes

The evolution of economic indicators will be crucial to the performance of beauty and personal care packaging in Colombia over the forecast period. According to Euromonitor International’s latest estimates, Colombia will post a 3.

Refills and small sizes in home care favoured by slowdown in the economy in 2018

While the economy is now showing signs of recovery, refills and small sizes continue to thrive in major categories like fabric softeners, laundry aids, liquid detergents and dishwashing. Flexible plastic has been used as a pack type in two different ways by major brands like Suavitel, Axión and Top.

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