Packaging Industry in Colombia

Packaging challenged by the difficult macroeconomic scenario

The Colombian economy faced challenges in 2017, with an economic slowdown, a negative consumer confidence index, an increasing tax burden and consumers maintaining caution in their expenditure. This had a negative effect on many packaging types.

Brick liquid cartons increase their presence in dairy products

The use of brick liquid cartons in dairy is expanding to products other than milk. With the launch of drinking yoghurt in personal size brick liquid cartons of 180mg, Productos Alimenticios Alpina was able to extend the shelf life and increase versatility, convenience and portability for their target audience, mainly children, whose parents increasingly prefer drinking yoghurt over other soft drinks because of their high sugar content.

Smaller presentations increasingly present in soft drinks

Soft drinks players are increasingly expanding their portfolios of personal bottle sizes, giving special attention to the development of sizes between 237ml to 300ml, in carbonates, juice, energy drinks and bottled water. This is being driven by increasing awareness of serving sizes, with consumers becoming more concerned about their calorie intakes.

Packaging remains unchanged in alcoholic drinks

In 2017 alcoholic drinks faced a challenging year due to heavy increases in taxes combined with the economic slowdown. Most products recorded declines and no outstanding innovations were observed.

Cleaner looks and more efficient dispensing systems in beauty and personal care packaging

Increasing competition in beauty and personal care led domestic manufacturers to revamp their packaging towards more sophisticated presentations, colourful packaging and cleaner looks to attract the attention of consumers, along with more efficient dose dispensing systems. In addition, they reduced the use of secondary packaging to gain more visibility when exhibited on retailers’ shelves.

Flexible plastic increasingly popular in home care

The use of flexible packaging in laundry care products has been growing, benefiting from the economic slowdown in 2017, as it is usually cheaper than presentations in rigid containers. In 2017 major bands and private label accelerated the expansion of their portfolios using flexible plastic.

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