Packaging Industry in Colombia

COVID-19 impact on packaging

Colombia’s extended lockdown has had a severe impact on the country’s economy which has steeply declined, and unemployment continues to rise. Real GDP has fallen by 7%, following a rise of 3.

COVID-19 country impact

While restrictions have been lifted in many places, a nationwide stay-at-home order remains in effect in Colombia more than four months after first being implemented. Isolation orders have been extended several times as the number of COVID-19 cases continues to rise, and the limited economic reopening that started in April has progressed only gradually.

Nostalgia trends and sustainability shift prompt renewed interest in glass formats in food packaging in 2019

Glass has been losing popularity in sauces, dressings and condiments packaging for decades, as manufactures opted for lighter packaging solutions to optimise logistics and transport. Moreover, other pack types such as plastic or paper-based cartons offer greater scope for innovation and thus consumer engagement, and consumers have typically tended to prefer flexible packaging in all variations for convenience – especially in terms of dispensing.

Small sizes and single-servings suit new needs for on-the-go consumption and healthier options in beverages packaging in 2019

Growth in soft drinks packaging in 2019 was supported in part by impulse purchases and rising on-the-go consumption trends. Companies thus focused on innovation in pack sizes, motivated not only by health and wellness trends related to portion control, but also by increased demand for a broader variety of alternatives for different consumption occasions and to suit different budgets.

Glass beer bottles drive sales in alcoholic drinks packaging in 2019

Alcoholic drinks saw healthy growth in 2019 despite high taxes as consumers adapted to the extra cost by downtrading. Beer, along with standard and economy spirits, thrived, which had a positive impact on glass bottles.

Differentiation through design aims to woo new customers in beauty and personal care packaging in 2019

Colour cosmetics and skin care brands continued to invest in packaging as a key differentiator in 2019, especially when launching new products. Yuya colour cosmetics are packaged so that consumers can easily see what is on offer, with bright and decorative artwork in a multitude of playful colours.

Home care packaging sees continued expansion of refill packs in 2019

Refill packs continued to thrive in the major home care categories in 2019. More brands offered refill packs in line with eco-friendly trends and the demands of price-sensitive consumers.