Colombia’s extended lockdown has had a severe impact on the country’s economy which has steeply declined, and unemployment continues to rise. Real GDP has fallen by 7%, following a rise of 3.
While restrictions have been lifted in many places, a nationwide stay-at-home order remains in effect in Colombia more than four months after first being implemented. Isolation orders have been extended several times as the number of COVID-19 cases continues to rise, and the limited economic reopening that started in April has progressed only gradually.
Glass has been losing popularity in sauces, dressings and condiments packaging for decades, as manufactures opted for lighter packaging solutions to optimise logistics and transport. Moreover, other pack types such as plastic or paper-based cartons offer greater scope for innovation and thus consumer engagement, and consumers have typically tended to prefer flexible packaging in all variations for convenience – especially in terms of dispensing.
Growth in soft drinks packaging in 2019 was supported in part by impulse purchases and rising on-the-go consumption trends. Companies thus focused on innovation in pack sizes, motivated not only by health and wellness trends related to portion control, but also by increased demand for a broader variety of alternatives for different consumption occasions and to suit different budgets.
Alcoholic drinks saw healthy growth in 2019 despite high taxes as consumers adapted to the extra cost by downtrading. Beer, along with standard and economy spirits, thrived, which had a positive impact on glass bottles.
Colour cosmetics and skin care brands continued to invest in packaging as a key differentiator in 2019, especially when launching new products. Yuya colour cosmetics are packaged so that consumers can easily see what is on offer, with bright and decorative artwork in a multitude of playful colours.
Refill packs continued to thrive in the major home care categories in 2019. More brands offered refill packs in line with eco-friendly trends and the demands of price-sensitive consumers.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
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