The growing awareness of environmentally-friendly packaging is expected to increasingly push manufacturers to opt for recycled PET. In the past, Poland had a widespread and very effective returnables system, with beer, orange, lemon and cola carbonates all sold in glass bottles that could be returned to a store with a receipt.
As the restrictions imposed during the pandemic were easing, Polish consumers have come out of it with a combination of trying to get back to normal along with a new sense of responsibility. Smaller pack sizes are in demand again for areas like alcoholic drinks and personal care, as people are not stockpiling any more and are wanting to experiment with new options in the market.
After dairy packaging unit volumes grew at their fastest rate in almost a decade in 2020, with COVID-19 the main driver behind this, growth that was above the pre-pandemic review period levels continued to be seen in 2021. Increased demand for fresh milk packaging was driven in large part by the perception that it can provide a boost to the immune system.
The increased demand for larger pack sizes in soft drinks seen in 2020 is expected to normalise in the post-pandemic period, as consumers resume their active lifestyles. There is therefore expected to be a revival of smaller pack sizes in soft drinks as they are more convenient to carry around for on-the-go consumption.
During the COVID-19 pandemic, consumers preferred larger pack sizes in beauty and personal care due to needing to make less frequent visits to stores. However, prior to the emergence of the pandemic in Poland, miniature formats and travel-sized packaging solutions had been growing in popularity.
In Poland, innovation in packaging has been increasingly focussed on sustainability initiatives, being supported by the government as well as the rising environmental consciousness among consumers. Prior to COVID-19, various collection drives were being conducted by prominent companies such as Procter & Gamble as well as local brands such as Yope.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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If you're in the Packaging industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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