Executive Summary

Oct 2019
Convenience and sustainability remain the leading US packaging trends

American packaging trends are quickly evolving and pushing designers in multiple industries to innovate. Growing desire for convenience is one trend that is seen across various packaging industries as consumers are finding they need products that fit into increasingly urban, hectic lifestyles, which also include increased travel.

Differentiation increasingly the name of the game in baby food

Mirroring trends across many developed markets, demographic changes are presenting an increasingly strong challenge to growth prospects for the baby food industry. In the US, mothers continue to have children at later ages and families more frequently are deciding to remain smaller and have fewer children rather than many as seen in prior generations.

Market maturity creates difficult situation for hot drinks packaging

In volume terms, most categories of hot drinks are in decline in the US. A mature market with slow population growth is making it difficult to increase consumption of hot drinks, which has led most major players to focus instead on premiumisation and value growth.

Glass loses share to other alcoholic drinks pack types

Glass overall is struggling in alcoholic drinks, with much of the problem stemming from declining rates of beer consumption. Well over half of all glass used in alcoholic drinks packaging in the US is used in beer so that any weakness in beer sales has an exaggerated effect on the performance of glass.

Smaller packaging encouraging experimentation and personalisation in beauty and personal care

Continuing from previous years in the beauty and personal care packaging industry has been the subtle shift towards smaller packaging. In the past, smaller packaging sizes have brought convenience to consumers with on-the-go needs as well as when travelling.

E-commerce puts pressure on manufacturers to develop shipping-friendly packaging for home care

The US home care market has undergone a significant transformation in recent years, owing to a shift in consumer shopping preferences. More consumers than ever are buying their home goods products on the internet and having them shipped direct to their homes.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Packaging Industry in the US

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Packaging industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaging industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Packaging in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes data
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the retail unit volume of the packaging market in USA?
  • What are the major pack types and how are they performing in USA?
  • Have there been any packaging legislative changes over the past 12 months?
  • How has the packaging industry been affected by the recession?
  • How are consumption trends impacting the packaging landscape?
  • What have been the key trends seen in new packaging developments?
  • How important is sustainability in packaging to consumers in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Packaging Industry in the US

EXECUTIVE SUMMARY

Convenience and sustainability remain the leading US packaging trends
Differentiation increasingly the name of the game in baby food
Market maturity creates difficult situation for hot drinks packaging
Glass loses share to other alcoholic drinks pack types
Smaller packaging encouraging experimentation and personalisation in beauty and personal care
E-commerce puts pressure on manufacturers to develop shipping-friendly packaging for home care

PACKAGING LEGISLATION

Significant end-of-life legislation may be introduced during Q3 2019
New regulations to be introduced locally, with global ramifications
FDA refreshes efforts to improve nutrition-related health outcomes

RECYCLING AND THE ENVIRONMENT

Sustainability in beauty packaging picking up steam
Drinks and baby food packaging starting to trend towards sustainability
Custom shaping and sustainability key for the future
Table 1 Overview of Packaging Recycling and Recovery in the United States: 2016/2017 and Targets for 2018

PACKAGING DESIGN AND LABELLING

Intensifying battles over labelling and imitation could notably alter category’s packaging
Labelling to reflect manufacturer transparency and commitment to consumer health
Innovation tends to focus on single-serve