Packaging Industry in the US

Convenience and sustainability amongst the leading US packaging trends

American packaging trends are quickly evolving and pushing designers in multiple industries to innovate. Growing desire for convenience is one trend that is seen across various packaging industries as consumers are finding they need products that fit into increasingly urban, hectic lifestyles, which also include increased travel.

Spreads join “snackification” trend by adopting new packaging

The movement towards foods that can be eaten on the go has impacted most food categories and represents a significant challenge for the spreads category due to packaging that traditionally does not lend itself to portability. In recent years, spreads manufacturers have started to introduce new formats that allow consumers to enjoy spreads on multiple, non-traditional consumption occasions.

PET presents a challenge to the dominance of glass in RTD coffee, cold brew innovates

The traditional leader in RTD coffee, Starbuck’s Frappuccino brand, is seeing its dominance threatened by a large wave of new, successful entrants into the marketplace. The performance of the most successful of these challengers, Coca Cola’s Dunkin’ Donuts brand, has significantly boosted the share of PET bottles in this category.

Tariffs a new concern for alcoholic drinks packagers

In early 2018 the beer and RTD industry and, to a lesser extent, the wine industry took notice as the Trump administration announced a new tariff of 10% on imported aluminium, essential for the production of metal beverage cans. This new expense arrives at a time when beer producers are counting on the new enthusiasm for metal cans (over glass bottles) to drive growth for their industry.

Small pack sizes take the lead in beauty and personal care

American beauty products consumers are increasingly demanding smaller pack sizes that correspond better with their ever mobile lifestyles. This trend for smaller pack types is reinforced by retailers such as Sephora readily pushing sample-sized packs to consumers that shop in-store.

Safety a prime concern in laundry care packaging

2017 saw a new and peculiar trend emerge relating to laundry care packaging, as consumer advocates made public their concerns over the safety of individual detergent tablets. Proctor & Gamble, manufacturer of the two largest brands of individual tablets, has received the greatest amount of criticism as safety advocates have found that these tablets can easily be mistaken for candy by children or older adults suffering from dementia.

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