Packaging Industry in Sweden

Packaging solutions vary but the end goals are convenience and the environment

The general drivers in all categories at the end of the review period were about: Finding environmentally-friendly packaging solutions and reducing wastage; promoting easy and convenient use, and easy storage and transportation; satisfying demand for on-the-go consumption and conveying the image of a product through its packaging design. These key drivers were satisfied through different packaging solutions within each category.

Premium baby food brand showcases its colourful products through transparent packaging – signalling the end for unattractive baby food

The presentation of prepared food and the transparency of its packaging are becoming more important for the Swedish consumer, and baby food is not an exception. The British company Organix’s new prepared baby food is promoted as “colourful” and it comes in transparent glass jars with limited labelling covering the product itself.

New packaging solution targets professional coffee drinkers

Swedes are a coffee-drinking nation. There is even a word for a coffee break at work, fika, which also conveys socialising with colleagues in the office kitchen and making small talk.

Carlsberg Sverige will revolutionise draught beer in the off-trade

Companies active in Sweden are continuously looking to find environmentally friendly solutions that are still user-friendly and will be accepted by Swedes. Carlsberg Sverige launched PET capsules, which are classified under other rigid containers, according to Euromonitor International definitions.

Beauty and personal care packaging volumes increase largely due to rising consumer demand for skin care

One of the fastest growing beauty and personal care packaging categories in 2018 was skin care, as South Korean beauty routines continued to enter the market. This trend resulted in a strong shift in packaging formats as facial moisturisers and face masks exhibited the strongest packaging growth.

Moves to address plastic concerns

Concerns about plastic’s sustainability credentials came into sharp public focus in the latter years of the review period. There has been a stream of announcements, from governments and NGOs, bolstered by industry reporting, focusing attention on the large volumes of plastics in use today.

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