As e-commerce shopping offered the convenience of home delivery and added safety during the pandemic, consumers were becoming accustomed to shopping through such platforms, with this habit continuing in 2021. This helped drive volume sales of products across industries such as alcoholic drinks, packaged food and soft drinks.
A growing trend noticed across packaged products in Sweden is the shift from plastic to paper-based packaging. Owing to growing environmental concerns, the country is imposing multiple regulations to reduce plastic waste and increase recycled plastic content.
Growing concerns among consumers about the impact of meat and seafood products on their health, rising environmental activism and changing moral and ethical values with regard to animal husbandry are all factors helping to drive the growth of plant-based and vegan substitutes in Sweden. This is benefiting the unit volume sales of flexible plastic, the most widely used packaging for these products.
As the negative effects of the pandemic eased in 2021, the disposable incomes of consumers increased, and the Swedish economy began to recover from the recession caused by COVID-19. 2021 therefore witnessed a return to premiumisation in the packaging of soft drinks, with consumers preferring thinner aluminium metal beverage cans in cola carbonates.
RTDs, low-ABV beverages and hard seltzers are generally experiencing growing popularity, especially among young adults. This is further boosted by e-commerce growth and heightened usage of social media platforms by consumers and manufacturers alike during the COVID-19 pandemic.
In 2020, many consumers in Sweden were stockpiling hand sanitisers, causing this product to see some of the most explosive growth across fmcg, boosting the packaging unit volumes of PET and HDPE bottles as well as plastic pouches. However, in 2021, as the pandemic eased and stockpiling of these products came to an end, the repurchase rate for hand sanitisers remained relatively low as consumers preferred washing their hands instead.
When the pandemic hit Sweden in 2020 it resulted in a lot more people working or learning from home than usual, which led to more cooking and dining at home in this year, making dishwashing one of the most active areas within home care. However, the packaging unit volumes of major pack types for dishwashing decreased in 2021 as a result of the normalisation of consumer behaviour, although they were generally still higher than they had been before the pandemic.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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