Packaging Industry in Sweden

Each product category is driven by similar trends, but packaging solutions vary across them

The general drivers in all categories at the end of the review period were about: Finding environmentally-friendly packaging solutions and reducing wastage; promoting easy and convenient use, and easy storage and transportation; satisfying demand for on-the-go consumption and conveying the image of a product through its packaging design. These key drivers were satisfied through different packaging solutions within each category.

Food packaging trends are driven by several benefits

Major food packaging trends in 2017 continued to be influenced by an increasing focus on the environment and reducing food waste, the high number of single and small households, ease of use, growing on-the-go consumption trend, and luxurious and natural packaging design.

Stagnating volume sales and on-the-go consumption triggers demand for smaller packaging

The key companies within non-alcoholic drinks have suffered from being unable to drive significant volume growth, which is mainly due to rising health concerns. Therefore, players have turned towards emphasising the added value of their beverages, such as reduced sugar options and servings in smaller and more convenient packs, with a focus on value sales instead of volume sales.

Metal packaging benefits from being environmentally friendly and convenient

Swedish consumers are keen to find packaging that is more environmentally friendly, while paying special attention to convenience as well. They are looking for packaging solutions which can be recycled or reused and which can be returned at shops across the country.

Niche beauty and personal care brands looking for more innovative design

Niche brands within beauty and personal care are increasingly using more innovative designs to differentiate from more conventional brands. This is even more prevalent in the premium market which is growing faster than the mass one, with a higher number of new premium entrants.

The adoption of a circular economy is the new big trend in home care packaging

The adoption of a circular economy approach is helping to: Address issues of resource scarcity/security; reduces the environmental impact of consumption; and can also deliver cost savings for manufacturers, while tapping into consumer demand for more environmentally friendly products and services. A circular and sustainable approach to raw materials by companies helps them to reduce their dependence on a steady supply of resources and reduces their vulnerability to price fluctuations and changing regulations by turning waste into a resource.

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