Executive Summary

Oct 2019
Convenience and sustainability make an impression on packaging

From home care and beauty and personal care, to hot and cold beverages; consumers need convenience and affordability with the environment in mind. The Singapore government has plans to introduce a mandatory reporting framework on packaging that will be introduced in 2020.

Packaging innovations target consumers’ convenience needs

With increasingly limited time available, consumers are opting for products that offer them convenience. As a result, manufacturers are looking for ways to attract more consumers by improving the packaging attributes of the products they offer.

Bottled water drives PET bottle growth

PET bottle packaging posted the most significant volume growth in 2018, as it benefited most from the healthy living trend. Increasingly health-conscious consumers are switching from various sweetened beverages, including carbonates, RTD tea and sports drinks, towards bottled water.

Sustainability could be a bigger focus in the forecast period

In July 2018, the Minister of the Environment and Water Resources announced that a mandatory reporting framework on packaging would be introduced in 2020. Under this framework, producers of packaging and packaged products will have to report the types and amount of packaging that they produce and their 3R (reduce, reuse, recycle) plans.

Consumer demand for “natural” and “free from” influences beauty and personal care packaging

“Natural”, “floral”, “clean” and “free from” ingredients specification is currently a key highlight in beauty and personal care marketing. Products are packaged with labels, claims and illustrations highlighting features and characteristics such as “natural”, “zesty fresh lemon”, “white lime mint”, “fluoride free”’, “charcoal clean”, “pure clean”, “fresh touch”, “relaxing lavender”, “rose pomegranate”, “avocado Calendula”, “cucumber and green Tea”, “refreshing apple”, “Manicougan clay” and “Dead Sea mud”.

Convenience is key in home care packaging

Convenience in packaging can come in various forms for homemakers, from packaging that offers convenient closures such as trigger sprays and lotion pumps to others with various packaging sizes to meet the different needs of consumers. With increasingly busy schedules, local consumers are looking at convenient ways to perform their household chores - reduced occurrences in dirtying their hands in addition to improved wastage of home care products.

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Packaging Industry in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaging industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Packaging in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes data
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the retail unit volume of the packaging market in Singapore?
  • What are the major pack types and how are they performing in Singapore?
  • Have there been any packaging legislative changes over the past 12 months?
  • How has the packaging industry been affected by the recession?
  • How are consumption trends impacting the packaging landscape?
  • What have been the key trends seen in new packaging developments?
  • How important is sustainability in packaging to consumers in Singapore?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Packaging Industry in Singapore

EXECUTIVE SUMMARY

Convenience and sustainability make an impression on packaging
Packaging innovations target consumers’ convenience needs
Bottled water drives PET bottle growth
Sustainability could be a bigger focus in the forecast period
Consumer demand for “natural” and “free from” influences beauty and personal care packaging
Convenience is key in home care packaging

PACKAGING LEGISLATION

Labelling legislation for food, alcoholic drinks, non-alcoholic drinks and pet food
Packaging legislation for beauty and personal care products
Packaging legislation for tobacco

RECYCLING AND THE ENVIRONMENT

On-the-go packaging use increases for protection against environmental threats
Singapore Packaging Awards continue to encourage producers to reduce packaging waste
Mandatory packaging reporting framework to be introduced in 2020
Table 1 Overview of Packaging Recycling and Recovery in Singapore: 2016/2017 and Targets for 2018

PACKAGING DESIGN AND LABELLING

Safety concerns push firms to use safer pack types to minimise chemical leach and food contamination
Package labelling increasingly used to emphasise healthy characteristics
Packaging evolves as spirits evolves