From home care and beauty and personal care, to hot and cold beverages; consumers need convenience and affordability with the environment in mind. The Singapore government has plans to introduce a mandatory reporting framework on packaging that will be introduced in 2020.
With increasingly limited time available, consumers are opting for products that offer them convenience. As a result, manufacturers are looking for ways to attract more consumers by improving the packaging attributes of the products they offer.
PET bottle packaging posted the most significant volume growth in 2018, as it benefited most from the healthy living trend. Increasingly health-conscious consumers are switching from various sweetened beverages, including carbonates, RTD tea and sports drinks, towards bottled water.
In July 2018, the Minister of the Environment and Water Resources announced that a mandatory reporting framework on packaging would be introduced in 2020. Under this framework, producers of packaging and packaged products will have to report the types and amount of packaging that they produce and their 3R (reduce, reuse, recycle) plans.
“Natural”, “floral”, “clean” and “free from” ingredients specification is currently a key highlight in beauty and personal care marketing. Products are packaged with labels, claims and illustrations highlighting features and characteristics such as “natural”, “zesty fresh lemon”, “white lime mint”, “fluoride free”’, “charcoal clean”, “pure clean”, “fresh touch”, “relaxing lavender”, “rose pomegranate”, “avocado Calendula”, “cucumber and green Tea”, “refreshing apple”, “Manicougan clay” and “Dead Sea mud”.
Convenience in packaging can come in various forms for homemakers, from packaging that offers convenient closures such as trigger sprays and lotion pumps to others with various packaging sizes to meet the different needs of consumers. With increasingly busy schedules, local consumers are looking at convenient ways to perform their household chores - reduced occurrences in dirtying their hands in addition to improved wastage of home care products.
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This industry report originates from Passport, our Packaging market research database.