Packaging in 2025: the big picture
In 2025, Singapore's packaging landscape across food, soft drinks, alcoholic drinks, beauty and personal care, home care and pet food was shaped above all by the country's tightening producer-responsibility agenda and the approach of its first nationwide beverage container deposit scheme. Brands continued to migrate towards recyclable, recycled-content and lighter formats as plastic waste, limited landfill capacity and regulatory expectations sharpened the commercial case for circular design. Unit volumes rose modestly across most industries, supported by an affluent, urban consumer base, premiumisation and the steady expansion of e-commerce, even as a mature, heavily import-reliant market and cost-of-living pressure kept overall growth measured.
2025 key trends
Two trends stood out in 2025. The first was the way deposit-scheme readiness began influencing pack design across the drinks aisles. With the Beverage Container Return Scheme confirmed to start on 1 April 2026, applying a refundable 10-cent deposit to pre-packaged drinks in plastic and metal containers between 150ml and three litres, producers spent the year preparing PET bottles and metal cans to carry the deposit mark, scan reliably at reverse vending machines and remain suitable for recycling as single materials. The scheme is expected to cover more than one billion beverage containers a year, while glass bottles and liquid cartons fall outside its scope.
Food packaging evolves in line with convenience and sustainability
Food remained the largest and most varied packaging arena, and in 2025 it continued to shift towards lighter and more recyclable formats while preserving the materials needed to protect product quality. Dairy, Singapore's largest food packaging category by units, edged down by less than 1% to 417 million units in a mature, import-reliant fresh-milk market dominated by rigid plastic, with HDPE and PET bottles and thin-wall pots accounting for around 61% of volumes. Liquid cartons were the category's strongest performer, up 4% to 116 million units, as ambient UHT milk suited the warm climate and small pantries. Marigold, F&N's flagship dairy brand, leads the carton segment with Tetra Pak UHT packs spanning one-litre family packs and 200ml single serves, and extended its range with formats such as a 475ml HL Milk carton. Tetra Pak, working with Nissha, also unveiled a world-first aseptic milk carton that replaces the aluminium foil layer with a paper-based barrier, lifting paper content to around 80% and total renewable content to roughly 90%.
Metal cans lead as recycled PET content rises in soft drinks
In 2025, soft drinks packaging returned to firmer growth, with total retail volumes rising by 2% to 686 million units as carbonates, bottled water and ready-to-drink categories steadied demand. Metal beverage cans remained the single largest format at 292 million units, an unusually strong position reflecting the dominance of the can in carbonates, ready-to-drink teas and isotonic drinks. Rigid plastic, chiefly PET bottles in bottled water and carbonates, followed in second place, valued for light weight, low cost and compatibility with the country's recycling infrastructure, while liquid cartons retained a sizeable third position on the strength of juices, soy milk and ready-to-drink teas; glass stayed marginal and declined. Flexible packaging posted the fastest percentage growth of any pack type group, up 23% to one million units, although it came from a very small base.
Recycling is redefining alcoholic drinks packaging in Singapore
Recycling and regulation continued to reshape alcoholic drinks packaging in 2025, while total retail volumes declined 6% to 153 million units. Glass was the most resilient pack type group in 2025, with total packaging retail volumes declining by 5% to 46 million units. Glass was underpinned by spirits, wine and premium beer, but slipped as cans gained share. Rigid plastic and liquid cartons remained negligible.
Beauty brands embrace sustainable and refillable packaging
In 2025, beauty and personal care packaging grew by 2% to 175 million units, supported by premiumisation, a relatively affluent consumer base and the continued expansion of e-commerce. Rigid plastic remained overwhelmingly dominant at 101 million units, or 58% of the total, reflecting the ubiquity of squeezable plastic tubes (35 million units) in skin care, HDPE bottles (33 million units) in hair care and bath and shower, and PET bottles (16 million units). Paper-based containers, almost entirely folding cartons, formed the second-largest group at 36 million units, followed by flexible packaging at 28 million units, where stand-up pouches rose 7% as refill formats expanded. Glass advanced 3% to 8 million units on premium skin care and fragrances, while metal — chiefly aerosol cans — was the fastest-growing group, albeit from the smallest base.
Eco-friendly solutions drive innovation in home care packaging
In 2025, home care packaging grew by 2% to 62 million units in a compact, highly urbanised market where the packaging mix mirrors global brand formats. Flexible packaging was the best-performing pack type group, up 9% to 19 million units, led by stand-up pouches, which rose 10% to 12 million units as detergent and cleaner refill pouches gained share. Rigid plastic remained the largest group at 30 million units, comprising HDPE bottles (21 million units) for laundry liquids, bleach and dishwashing products and PET bottles (4 million units) for surface sprays, but edged down 3% as concentrated products and pouch refills spread. Metal rose 5% to 7 million units on aerosol cans in air and surface care, while paper-based folding cartons grew 6% to 6 million units.
Folding cartons and bulk formats reshape pet food packaging
Rising pet ownership and growing demand for fresh pet food lifted dog and cat food packaging by 4% to 41 million units in 2025. Folding cartons were the most dynamic pack type, up 17% to 93,000 units, prized for their recyclability, branding surface and strong fit with the premium fresh-food trend. Local fresh pet food brand PetCubes reflected the shift, packing gently cooked and raw meals in high-barrier resealable pouches and vacuum-sealed trays and using folding cartons for smaller tray packs, while The Grateful Pet adopted similar boxed formats to reinforce a premium, eco-conscious image; folding cartons also served as secondary packaging for wet-food multipacks from brands such as Yappy Pets and Kit Cat. PetCubes further extended the format mix with composite carton packs for treats and mixers and the introduction of bone broth in PET bottles.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Singapore?
- Which are the major pack types and how are they performing in Singapore?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Singapore?
- Where is future growth expected to be most significant?
Packaging Industry in Singapore
Packaging in 2025: the big picture
2025 key trends
Food packaging evolves in line with convenience and sustainability
Metal cans lead as recycled PET content rises in soft drinks
Recycling is redefining alcoholic drinks packaging in Singapore
Beauty brands embrace sustainable and refillable packaging
Eco-friendly solutions drive innovation in home care packaging
Folding cartons and bulk formats reshape pet food packaging
Mandatory packaging reporting
Beverage container return scheme
Extended producer responsibility framework
Recycled content and material recovery
Packaging Partnership Programme
Reverse vending and the collection ecosystem
Country Reports Disclaimer
The following categories and subcategories are included:
Packaging
-
- Baby and Child-specific Products Packaging
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
-
- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
-
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
-
- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
-
-
- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
-
- Body Care
-
- Face Masks
-
- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
-
- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
-
- Adult Sun Care
- Baby and Child-specific Sun Care
-
-
-
- Dark Beer
-
- Flavoured/Mixed Lager
-
- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
-
- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
-
- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
-
-
-
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
-
-
- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
-
- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
-
-
- Asian Speciality Drinks
-
- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
-
- Cola Carbonates
- Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
- Still RTD Tea
-
-
-
- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
-
- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
-
-
-
- Dried Baby Food
-
- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
-
- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
-
-
- Butter and Spreads
-
- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
-
- Flavoured Milk Drinks
-
-
- Fresh Milk
- Shelf Stable Milk
- Goat Milk
-
- Powder Milk
-
- Sour Milk Products
- Yoghurt
-
- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
-
- Condensed Milk
- Cream
- Fromage Frais and Quark
-
- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
-
- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
-
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
-
-
- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
-
- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and Seafood Substitutes inc Tofu
-
-
-
- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
-
- Chilled Pizza
- Frozen Pizza
-
- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
-
- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
-
-
- Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
-
-
- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
-
-
- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
-
- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
-
- Dips
- Pickled Products
- Other Sauces and Condiments
-
-
- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
-
- Fruit Snacks
- Snack Bars
- Sweet Biscuits
-
-
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
-
-
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
-
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
-
-
- Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
-
-
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
-
-
- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
-
-
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Packaging research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!