Consumer behaviour changed due to the pandemic, as people became more health- and hygiene-conscious. This was apparent in their dietary preferences, consumption patterns and attention to hygiene through in-home care.
Sustainability trends are expected to continue growing in prominence over the forecast period, with brand owners switching to new alternative packaging solutions to will help them manage their carbon footprints. Brands have started switching to new sustainable alternative packaging types, with paper-based packaging solutions such as paper pouches becoming more relevant in the marketplace.
Health and wellness trends, as well as low-sugar alternatives, have given rise to a slew of innovations. In this regard, 2021 saw chocolate confectionery players launch new products to keep up with the changing tastes and preferences in China.
Smaller pack sizes are assisting Chinese consumers in their efforts to reduce sugar intake in their daily routines. Pack sizes of 600ml or smaller dominate the soft drinks market, with 500ml bottles being the most popular.
The industry standard for the packaging of processed meat and fish goods is flexible plastic, which is frequently paired with vacuum packing to keep commodities safe and fresh. It is made with high-quality polymers, such as PVC, polyamide, polypropylene and polyethene.
With the continued health and wellness trend, low-calorie carbonates and bottled water saw healthy growth rates in 2021, which meant that demand for packaging types like PET bottles was also growing. PET bottles also saw rising sales in flavoured bottled water, non-cola carbonates, energy drinks and RTD coffee.
The younger generations of legal drinking-age consumers, notably Generation Z, have grown to be key consumer segments in a number of alcoholic drinks categories, including RTDs, cider/perry and even spirits. Alcoholic drinks companies created products to cater to this set of younger people of legal drinking age.
China was seeing growth in the sales of beauty products, including cosmetics and fragrances, in 2021. The main pack types that registered growth in this category were glass bottles and folding cartons.
Home care packaging recorded marginally positive growth in 2021, although this represented a slight slowdown on 2020. After the strict lockdown measures imposed by the Chinese government in 2020, in 2021, COVID-19 was generally under good control, indicating a return to normality.
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