Packaging Industry in China

Convenience, portability and appearance remain key in China

Packaged consumer goods in China are being shaped by shifting market conditions as well as changes in consumer demand and behaviour. Within beverages, new technologies and subcultural elements are widely used on labels, making the products more attractive to young groups.

Paper-based trays expanding in chilled ready meals

While plastic trays remain the dominant pack type in chilled ready meals, paper-based trays are becoming increasingly popular. A number of factors are driving the increasing usage of paper-based trays, including an upmarket shift in demand supported by rising health-consciousness.

PET bottles remain dominant in soft drinks packaging

PET bottles continued to dominate soft drinks packaging volumes at the end of the review period. While growing concern about the impact of plastic waste on wildlife and the environment is dampening demand for PET bottles in several markets, environmental-awareness has yet to have a significant impact on sales of soft drinks in such packaging in China.

Multipacks of alcoholic drinks become popular in several categories thanks to the rapid development of e-commerce

With the rapid development of e-commerce, online alcoholic drinks retailers are springing up. Apart from the specialised online platforms, alcoholic drinks players are also opening their own flagship stores on Tmall.

Small packs attract first-time consumers as shift to internet retailing boosts large packs

Small pack sizes saw strong growth in 2018 and this trend is linked to the wider availability of a more complete range of beauty and personal care products in smaller pack sizes as companies and brands seek to attract first-time consumers who are looking to make test purchases. This is particularly noticeable in colour cosmetics, where lip products have notably been launched in mini sizes to increase purchase frequency and to encourage consumers to purchase a wider range of colours and styles.

Manufacturers innovate with smarter closures to meet consumer demand

Home care manufacturers continued to improve their closures in 2018 to increase consumer satisfaction and strengthen brand loyalty. Upgrading was achieved by making the closures smarter in three ways: fixing one-time dosage to prevent waste, installing child-resistant closures, and offering 2-in-1 functionality.

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