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While most consumer goods categories have been facing a number of challenges during the economic crisis, packaging volume sales managed to maintain a more optimistic performance, through a consistent process of reinvention. Packaging portfolio expansion has never been so intense, with manufacturers investing in alternate pack sizes and types addressing different consumption occasions; new closure types to improve serving and consumption experiences; and finally, taking advantage of packaging attributes to establish new forms of communication with customers.
New packaging technologies to reinforce brands’ health attributes
As consumers are increasingly seeking greater transparency from brands in terms of packaged food ingredients, as well as valuing the least processed products, new packaging technologies emerge and consolidate to reinforce brands’ health attributes. This is the case with modified atmosphere packaging (MAP) in Brazil.
Returnable packaging supports non-alcoholic drinks companies’ commitments with sustainability
Historically promoted in the non-alcoholic drinks market as an affordable option with very competitive unit prices, returnable bottles have recently gained another strand – at least to manufacturers: as a strong support in their commitments to sustainability. While during the economic crisis period price might still be the determining factor behind purchase decisions, consumers are increasingly concerned about environmental issues and demanding more tangible responses from the industry.
Over recent years, a new type of relationship between alcoholic drinks brands and consumers has been established. In addition to movements such as “mindful consumption” (by which consumers purchase a lower volume or with lower frequency, but choose higher added value brands), consumers are also interested in understanding brands’ values and ideals.
Sensorial packaging in beauty and personal care still faces supply challenges
While a general strategy adopted by companies across almost all consumer goods has been to offer smaller pack sizes to increase affordability and interest in trial purchases, within beauty and personal care some manufacturers are still investing in differentiation and sensorial packaging. L’Occitane Au Brèsil launched the Cumaru line – a perfume with a glass bottle that resembles cumaru seeds, with all its reliefs and ribs – and the Compotas Corporais line, offering skin care and bath products inspired by the traditional Brazilian marmalade’s packaging, among many other examples.
Packaging polarisation limits packaging volume sales decline in home care
Although home care products are considered by Brazilians as more essential items to be prioritised during the economic crisis, decelerated consumption affected several categories of products with higher price positions. Packaging volume sales in the category, however, were not severely affected, because of the continuous shift in pack size polarisation.
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Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaging industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Packaging in Brazil market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes data
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the retail unit volume of the packaging market in Brazil?
What are the major pack types and how are they performing in Brazil?
Have there been any packaging legislative changes over the past 12 months?
How has the packaging industry been affected by the recession?
How are consumption trends impacting the packaging landscape?
What have been the key trends seen in new packaging developments?
How important is sustainability in packaging to consumers in Brazil?
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