The COVID-19 pandemic resulted in a state of lockdown and restricted consumer mobility across the country. Such restrictions had a negative impact on on-trade/foodservice channel sales.
Flexible packaging continues to perform well across a number of industries, including pouches in pet food or various confectionery categories, such as tablets, owing to its wide application, affordability and lightweight characteristics.
With the increasing pet population, especially cats, in Brazil, the packaging unit volumes of aluminium/plastic pouches and metal food cans were recording strong growth. Wet cat food is seen as providing greater hydration and improving health in cats and was in strong demand during the review period.
Even with the continued pressure from sustainability trends, flexible plastic remains the main pack type in confectionery. It is cheap, easy to manufacture and comes in a variety of sizes.
During lockdown, people began preparing more meals at home. Dairy products are not just used in meals but also for new consumption trends.
The rise in health trends has been increasing awareness of the sugar and caffeine content in some soft drinks. These concerns have led to increased sales of smaller pack sizes, allowing the consumer to still enjoy the drink, but in a reduced amount.
The packaging unit volumes of metal beverage cans used in standard lager, the biggest product area in beer, and non-/low-alcohol beer, the most dynamic category in beer, were recording strong growth in recent years. The pandemic was tending to make people more health conscious, boosting the demand for non-/low-alcohol beer and, with it, the usage of metal beverage cans as a pack type.
In the wake of COVID-19 pandemic hitting the country, sales of hand sanitisers enjoyed a veritable boom in 2020, driving strong demand for all pack types: PET bottles, HDPE bottles and squeezable plastic tubes. However, as concern about cleanliness began to wane somewhat in 2021, but also as it became clear that, for some people, overuse of hand sanitiser could cause redness or discolouration of the skin, this saw sales of this product decline in 2021.
The focus on health and hygiene stayed with Brazilians even after lockdown. Home care products, particularly disinfectants, dishwashers and other cleaning products, recorded a strong performance in 2020, followed by further positive growth in 2021.
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