Executive Summary

Sep 2019
Packaging volume sales continue to register positive movement despite market volatility

Since the beginning of 2018 there have been expectations of recovery in the Brazilian economy after the crisis. However, no such general recovery has yet been seen: while some products were already registering faster growth in 2018, others were struggling to turn around a declining trend.

Technology continues to offer most opportunities for differentiation in food packaging

Despite accounting for the biggest share of packaged food packaging units in 2018, dairy packaging witnessed little innovation in recent years. Dominated by sales of shelf stable milk and yoghurt, much of the innovation in packaging – if any – relied on portfolio extensions through new sizes.

Glass manufacturers struggle to supply current alcoholic drinks demand

As the decline in beer sales was less marked in 2018 and local wine sales were showing signs of recovery, glass manufacturers in Brazil were coming under pressure due to their limited production capacities, leading to a shortage of this packaging type in the marketplace. Because of the lack of glass bottles this resulted in growth of metal beverage cans.

Premium appearance can be key in certain areas of beauty and personal care packaging

While many fast-moving consumer goods manufacturers are looking for ways to increase profit margins and reduce costs by adapting packaging, in beauty and personal care many products are seeing the opposite trend: investing in premium appearance through high-quality packaging. This is the case in fragrances, where more robust glass packaging with intricate patterns is preferred among consumers.

Family-sized home care products remain resilient in the post-crisis period

As consumers had to rethink many of their purchasing decisions during the crisis, the cost-benefit ratio became a key area of attention. While the pack polarisation movement is not over – with smaller pack sizes benefitting trials in new categories and offering greater affordability for premium products – family-sized home care products remain resilient even with the first signs of a post-crisis recovery.

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Packaging Industry in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaging industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Packaging in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes data
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the retail unit volume of the packaging market in Brazil?
  • What are the major pack types and how are they performing in Brazil?
  • Have there been any packaging legislative changes over the past 12 months?
  • How has the packaging industry been affected by the recession?
  • How are consumption trends impacting the packaging landscape?
  • What have been the key trends seen in new packaging developments?
  • How important is sustainability in packaging to consumers in Brazil?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Packaging Industry in Brazil

EXECUTIVE SUMMARY

Packaging volume sales continue to register positive movement despite market volatility
Technology continues to offer most opportunities for differentiation in food packaging
Glass manufacturers struggle to supply current alcoholic drinks demand
Premium appearance can be key in certain areas of beauty and personal care packaging
Family-sized home care products remain resilient in the post-crisis period

PACKAGING LEGISLATION

Local regulation limits “shrinkflation” movement
Supply chain traceability: today, a differential; tomorrow, a must-have
National Policy on Solid Waste: good on paper

RECYCLING AND THE ENVIRONMENT

Despite declining rate, Brazil remains one of the global leaders in metal beverage can recycling
More public commitments with sustainable practices: an irreversible trend
The challenges for flexible packaging recyclability and the rise of monomaterial solutions
Table 1 Overview of Packaging Recycling and Recovery in Brazil: 2016/2017 and Targets for 2018

PACKAGING DESIGN AND LABELLING

No final decision over “GMO labelling” in Brazil, with discussions continuing in 2019
Further discussions on new nutrition labelling guidelines