Packaging in 2025: the big picture
Thailand's packaging landscape in 2025 continued its decisive shift towards sustainability, convenience and affordability, reshaping formats and materials across food, soft drinks, alcoholic drinks, beauty and personal care, home care and pet food. The defining structural change of the year was the maturing of Thailand's food-grade recycled-resin framework: with recycled PET and HDPE now permitted for food contact, recycled content bottles moved from a concession to standard practice in dairy, soft drinks, condiments and personal care, while a draft producer-responsibility law set a clear regulatory horizon for every pack type.
2025 key trends
Across nearly every industry, the move towards sustainable packaging accelerated in 2025, driven by a combination of regulatory pressure, consumer demand and corporate commitment. Brands increasingly adopted recyclable, recycled content or compostable materials, from recycled PET bottles in soft drinks and dairy to recyclable mono-material pouches in sauces, processed proteins and pet food. Domestic approval of food-grade recycled PET and HDPE, which allowed manufacturers to put recycled resin back into food-contact packaging without compromising safety, supported by local recycling capacity. Leading manufacturers set the pace: Charoen Pokphand Foods reported that more than 85% of its plastic food packaging was already recyclable, reusable or compostable, against a 100% target by 2030, while Unilever Thailand and SCG Chemicals scaled recycled-resin bottles across personal care and home care brands. Government frameworks, notably the draft Sustainable Packaging Management Act and the Plastic Waste Management Roadmap, reinforced the transition by mandating producer responsibility and encouraging circular-economy practices, reshaping the competitive landscape as innovators in eco-friendly packaging gained consumer trust.
Flexible formats and smaller packs power pet food packaging growth
Dog and cat food packaging was Thailand's fastest-growing packaging category in 2025, with total retail volumes up 13% to 544 million units, propelled by booming pet ownership, the pet humanisation trend, higher disposable incomes and lifestyle changes. Thailand's standing as the world's second-largest exporter of pet food further reinforced demand. Flexible packaging, led by flexible plastic, was the best-performing pack type, rising 15% to 362 million units, as cost-effective resealable bags for dry food kept kibble fresh while offering convenience and attractive branding. Stand-up pouches gained traction in wet food and grew fastest in treats and mixers, where their lightweight, easy-open, single-serve design suits frequent feeding, while metal cans continued to lose share on cost and limited recyclability.
Thailand's food packaging advances on recycled content, mono-materials and paperisation
Food packaging in Thailand in 2025 was defined by recyclable mono-material innovation, food-grade recycled resin and a strong shift towards renewable cartons. Dairy, the largest food packaging category by units, grew 3% to 6,730 million units, co-led by liquid cartons (45%) and rigid plastic (44%), with metal the standout performer, up 5% to 587 million units on canned milk drinks. The carton's momentum extended into premium and functional propositions, as Lactasoy's Benefitt brand partnered with SIG to launch what it describes as Thailand's first high-protein UHT milk in SmallBloc aseptic cartons, while Ampol Food introduced the FSC-certified SIG DomeMini carton bottle for its V-FIT plant-based range, reinforcing a wider "paperisation" trend.
Returnable glass and recycled PET reshape non-alcoholic drinks packaging as premium beer and lightweighting evolves in alcoholic drinks
Soft drinks packaging returned to firmer growth in 2025, with total retail volumes up 3% to 17,416 million units, from 16,903 million units in 2024, supported by recovering tourism and resilient on-the-go consumption. Rigid plastic, overwhelmingly PET bottles, remained the dominant format at 8,828 million units, prized for its low cost, light weight and shatterproof convenience, with lightweighting and rising recycled content improving both cost and recyclability. The sharpest momentum, however, sat with glass, the fastest-growing packaging type, up 6% to 4,991 million units, as bottlers revived returnable glass to differentiate premium and foodservice serves, hedge against volatile imported resin prices and cut plastic waste. The clearest example was Coca-Cola bottler Haad Thip, which revived returnable glass across 14 southern provinces, investing more than THB800 million and rolling out Coke, Fanta and Sprite in returnable bottles, principally through the hotel, restaurant and café channel. Recycled PET moved from concession to standard practice, legitimised by the regulatory approval of food-grade recycled resin and scaled through bottle-to-bottle recycling schemes, lightweighting and lighter closures. Metal beverage cans advanced steadily in energy drinks and ready-to-drink coffee and tea and are forecast to be the fastest-growing pack type group to 2029, while liquid cartons and flexible packaging ceded volume. The progression of the draft producer-responsibility law set a clear regulatory horizon, sharpening the case for designing bottles, cans and returnable glass for clean collection and recovery.
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Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Thailand?
- Which are the major pack types and how are they performing in Thailand?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Thailand?
- Where is future growth expected to be most significant?
Packaging Industry in Thailand
Packaging in 2025: the big picture
2025 key trends
Flexible formats and smaller packs power pet food packaging growth
Thailand's food packaging advances on recycled content, mono-materials and paperisation
Returnable glass and recycled PET reshape non-alcoholic drinks packaging as premium beer and lightweighting evolves in alcoholic drinks
Thailand advances its Sustainable Packaging Management Act and EPR framework
Thailand's alcohol packaging rules set minimum sizes and health warnings
Food-grade recycled resin and a binding EPR law reshape packaging recovery
Thailand's Plastic Waste Management Roadmap to 2030
Country Reports Disclaimer
The following categories and subcategories are included:
Packaging
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- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
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- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
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- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Asian Speciality Drinks
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- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
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- Cola Carbonates
- Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
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- Carbonated RTD Tea and Kombucha
- Still RTD Tea
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- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
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- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
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- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
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- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
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- Butter and Spreads
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- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
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- Flavoured Milk Drinks
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- Fresh Milk
- Shelf Stable Milk
- Goat Milk
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- Powder Milk
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- Sour Milk Products
- Yoghurt
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- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
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- Condensed Milk
- Cream
- Fromage Frais and Quark
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- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
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- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
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- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and Seafood Substitutes inc Tofu
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
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- Dips
- Pickled Products
- Other Sauces and Condiments
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- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
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- Fruit Snacks
- Snack Bars
- Sweet Biscuits
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
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This report originates from Passport, our Packaging research and analysis database.
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