The onset of the COVID-19 pandemic brought about changes in consumer behaviour as well as purchasing habits. The most noticeable difference was the increased purchasing of sustainable and recyclable packaging.
Sustainability was a key trend that was visible among both consumers and manufacturers in 2021. The non-alcoholic beverages category saw this trend continue to grow throughout the pandemic and post-COVID-19.
The arrival of the pandemic in Thailand resulted in a decline in the total unit volumes used in packaging food in 2020. There was then an increase in sales in 2021, including in dairy products.
In 2021, flexible packaging was taking share from metal food cans in dog and cat food packaging. Metal food cans are still the dominant type of packaging for wet dog and cat food.
Flexible plastic unit volumes continued to grow in 2020 and 2021. This was helped by consumers preferring to purchase small pack sizes of 100g and 150g, as they are more convenient to cook and store.
2021 saw a recovery in sales of soft drinks after the pandemic resulted in falling unit volumes in 2020. PET bottles was one of the pack types helping to drive growth in this category, with glass bottles and metal cans also returning to recording positive growth rates in 2021, after declining in 2020.
The COVID-19 pandemic negatively impacted on-trade consumption of alcoholic drinks as establishments in this channel were forced to close for extended periods. 2021 saw a further decline in the number of alcoholic drinks packaging unit volumes used, although the performance was better than in 2020.
Beauty and personal care products saw an increase in the use of flexible aluminium/plastic, glass bottles, HDPE bottles, metal tins, PET bottles and squeezable plastic tubes in 2021. DIY skin care routines grew during and after the pandemic as consumers prioritised nourishing their skin.
The COVID-19 pandemic has led to consumers becoming more hygiene-conscious. This was driving an increase in the packaging unit volumes of HDPE bottles in 2021.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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