Packaging in 2025: the big picture
Vietnam’s packaging market in 2025 was largely shaped by regulation. Extended Producer Responsibility (EPR), introduced under the 2020 Law on Environmental Protection and Decree 08/2022 and in force for packaging since 1 January 2024, moved from a compliance obligation on paper to a genuine influence on pack architecture. The law imposes mandatory recycling rates of 10–22% depending on material and the option for producers either to recycle directly or to contribute to the Vietnam Environment Protection Fund. Decree 05/2025, issued in January 2025, refined that framework, raising the revenue exemption threshold to VND30 billion, widening the definition of the obligated producer to the organisation responsible for product quality and labelling, and adding an exemption for producers that collect and reuse their own packaging.
2025 key trends
Two key trends defined the year in Vietnam’s packaging industry. The first was the scaling of recycled content in the country’s dominant rigid plastic formats. Coca-Cola Beverages Vietnam and Suntory PepsiCo Vietnam, which have been rolling out recycled PET since 2022, continued to expand their portfolios. Suntory PepsiCo Vietnam was the first soft drinks company in the country to introduce 330ml Pepsi bottles made from 100% recycled PET, while Coca-Cola Beverages Vietnam produces 300ml Coca-Cola Original and Coca-Cola Zero Sugar bottles from 100% recycled PET, excluding caps and labels, at its Hanoi facility. In home care, Unilever Vietnam, working with Duy Tan Recycling, had collected and recycled around 15,000 tonnes of plastic by the end of 2025 and is moving its Sunlight dishwashing bottles to 100% recycled plastic. The second major trend was the pivot towards mono-material, recyclable and reusable structures ahead of tightening obligations. Converters and brand owners across hot drinks, home care, beauty and pet food moved towards mono-material flexible formats, recyclable films and refill or reuse systems. Heineken Vietnam reported a glass bottle reuse rate of 98% and a plastic crate reuse rate of 94%, while Sabeco reported achieving 100% reuse or recycling of its primary and secondary packaging. As EPR fees and recycling ratios rise, the commercial advantage sits with packaging formats that can be recovered cleanly.
EPR pressure and premiumisation reshape food packaging in Vietnam
Food packaging in Vietnam grew steadily in 2025, with the format mix shifting at the premium and convenience ends within each category. Dairy, comfortably the largest food packaging category by units, rose 3% to 13.2 billion units as Vinamilk, TH true MILK and other brands widened their drinking-milk, yoghurt and condensed-milk ranges. Liquid cartons accounted for 7.6 billion units, or 58% of the category, while rigid plastic was the most dynamic group at 6% to 5.1 billion units. Supply-side investment reinforced the carton’s position, with Tetra Pak’s July 2025 expansion at Binh Duong lifting annual capacity from 12 billion to 30 billion packs and adding 15 new aseptic formats. Plant-based dairy grew 4% to 1.2 billion units in an almost wholly carton-based category, where Vinamilk became South East Asia’s first dairy producer to adopt Tetra Pak’s Whole Soya grinding technology. Elsewhere, meals and soups grew fastest at 5% to 462 million units driven by Vietnam’s widespread instant-noodle consumption, with flexible packaging accounting for 81% of units. Sauces, dips and condiments rose 3% to 2 billion units, with glass the standout packaging at 9% growth to 284 million units. Sweet spreads, the most glass-dependent category in the report at 83% of units, rose 4%, while baby food reached 495 million units supported by growth of paper-based containers and liquid cartons. Processed meat and seafood edged up marginally to 616 million units with rigid plastic trays up 8%, while confectionery dropped slightly to 1.7 billion units and processed fruit and vegetables, a wholly canned niche, declined 1% to 10 million units. Across the board, the categories built on multi-layer sachets and wrappers — confectionery, condiments and instant noodles — face the weakest recovery economics under EPR, while metal, glass and PET are comparatively well placed.
Sachets anchor volumes as glass and tubes lead growth in beauty and personal care
Beauty and personal care packaging rose 3% in 2025 to 1.6 billion units, supported by resilient demand for skin care, hair care, bath and shower and colour cosmetics among young, urban consumers, and by the rapid expansion of e-commerce and livestream retail. Flexible packaging remained the largest pack type group at 709 million units, dominated by flexible aluminium and plastic sachets at 517 million units and blister and strip packs at 182 million units, reflecting a deep-rooted single-use sachet culture in shampoo and skin care. Rigid plastic followed closely at 654 million units on the ubiquity of HDPE bottles (302 million units), squeezable plastic tubes (243 million units) and speciality cosmetic containers (55 million units), while glass at 139 million units and paper-based folding cartons at 119 million units completed the mix. Glass was the best-performing major type, up 6% to 139 million units, led by glass jars (up 9%) and bottles (up 5%) as premiumisation in skin care and fragrances took hold. Rigid plastic matched that 6% growth, with squeezable tubes up 8%, PET jars up 17% and other plastic jars up 11%, while metal rose 6% on collapsible tubes and flexible packaging grew just 1% as high-volume sachets matured. Refill and recycled content framed brand activity, with L’Oréal extending its global #JoinTheRefillMovement campaign and Unilever scaling post-consumer recycled plastic. Volumes are forecast to grow at a CAGR of 4% to 2 billion units by 2030, among the more dynamic trajectories in the region, with the recyclability of multi-layer sachets — the country’s largest format — the central constraint to resolve.
Flexible plastic leads pet food packaging as thin wall containers and PET canisters emerge
Dog and cat food packaging was the strongest-growing category, with retail volumes rising 8% in 2025 to 32 million units, driven by expanding dog and cat populations and the continued shift from home-made feeding to commercial products. Flexible plastic remained the most widely used pack type, particularly in dry food, offering the durability, moisture protection and cost efficiency essential in Vietnam’s humid conditions and long distribution chains, while its light weight supports expanding e-commerce delivery. Major brands such as Pedigree and Whiskas use flexible plastic bags for dry food. Thin wall plastic containers were the most dynamic format, with unit volumes up 17% to 1 million units.
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Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Vietnam?
- Which are the major pack types and how are they performing in Vietnam?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Vietnam?
- Where is future growth expected to be most significant?
Packaging Industry in Vietnam
Packaging in 2025: the big picture
2025 key trends
EPR pressure and premiumisation reshape food packaging in Vietnam
Sachets anchor volumes as glass and tubes lead growth in beauty and personal care
Flexible plastic leads pet food packaging as thin wall containers and PET canisters emerge
Mandatory extended producer responsibility reshapes packaging economics
Decree 05/2025 refines scope, exemptions and reuse incentives
Consolidation and a possible deposit return scheme define the next phase
Industry collection schemes scale as producer responsibility organisations mature
Recycled content and circular targets set the direction toward 2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Packaging
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- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
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- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
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- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Asian Speciality Drinks
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- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
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- Cola Carbonates
- Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
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- Carbonated RTD Tea and Kombucha
- Still RTD Tea
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- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
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- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
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- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
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- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
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- Butter and Spreads
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- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
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- Flavoured Milk Drinks
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- Fresh Milk
- Shelf Stable Milk
- Goat Milk
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- Powder Milk
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- Sour Milk Products
- Yoghurt
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- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
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- Condensed Milk
- Cream
- Fromage Frais and Quark
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- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
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- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
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- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and Seafood Substitutes inc Tofu
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
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- Dips
- Pickled Products
- Other Sauces and Condiments
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- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
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- Fruit Snacks
- Snack Bars
- Sweet Biscuits
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
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This report originates from Passport, our Packaging research and analysis database.
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