As Canada was emerging from the pandemic in 2021, every industry had varying packaging needs, albeit primarily focussing on consumers’ convenience and environmental sustainability. With the return of “on-the-go” consumption, manufacturers were shifting to pack types like flexible plastic, aluminium/plastic pouches and metal beverage cans, which share the common traits of being economic to manufacture, lightweight and stack- and stock-friendly, thus providing higher returns to manufacturers, while also keeping consumers happy.
An interesting trend that was seen in the beauty and personal care industry, especially soap, was the concept of minimal packaging. This trend was gaining interest among both consumers and companies.
Flexible packaging continues to be dominant in confectionery, with flexible plastic being the main pack type thanks to its strong lead in chocolate confectionery in 2021. Flexible plastic is also the most used pack type for sugar confectionery in Canada.
In 2021, folding cartons remained the primary pack type for hot drinks, although there was a decline in sales in this year following the spike in demand seen in 2020. The folding carton pack type maintains its popularity as it can be customised into multiple styles, provide rigidity, maintain the packaging structure and protect the content.
Glass bottles were still the main pack type in alcoholic drinks over much of the review period. However, metal beverage cans became the most-used pack type for alcoholic drinks in 2020, and continued to take share from glass bottles in 2021.
As more people started leaving their homes post-pandemic in 2021, there were increasing sales of deodorants, thus increasing the demand for other rigid containers, which was the category’s primary pack type in 2021. Blister and strip packs, glass bottles, speciality cosmetic containers and squeezable plastic tubes used for blusher/bronzer/highlighter were seeing increasing demand in 2021, as people started wearing more make-up again.
As people were again spending more time at home than usual in 2021, they were investing in air care products like candles and diffusers. This helped increase the demand for glass jars in 2021.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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