Smaller pack sizes are growing in demand across categories such as soft drinks, alcoholic drinks and beauty and personal care. This is particularly due to the rising price consciousness among consumers.
The trend of pet humanisation that has been seen in various markets across the globe is also developing in India as well. Pet owners are now more concerned than ever with the nutritional needs of their pets.
The second wave of COVID-19, which hit the country in March 2021, was worse in terms of number of infections and deaths in India than the first wave of infections. This encouraged local consumers to stay at home and eat more packaged food, given it was perceived as being more hygienic than unpackaged food products.
On 1 July 2022, the government enforced the ban on single-use plastics (SUP). Plastic carrier bags, spoons, plates, glasses, straws, cigarette packs, sweet boxes, candy and ice cream sticks, PVC banners and certain other specific plastic packaging materials are included among the prohibited products.
While glass bottles are still the most popular pack type for most alcoholic drinks categories in India, metal beverage cans are gaining share. It is an emerging pack type not just in beer but also in other categories like wine.
In 2020 and 2021, the volume of PET bottles packaged for bath and shower goods has been increasing dramatically. Body wash/shower gel in particular gained popularity among Indian customers with higher disposable incomes.
The COVID-19 pandemic was leading to habit persistence in terms of sanitation and greater hygiene in 2021, supporting demand in home care categories, specifically, surface care, dishwashing and laundry care. As a result, it benefitted the key pack types across these categories, such as HDPE and PET bottles in surface care and flexible plastic in dishwashing and laundry care.
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Packaging
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