Packaging Industry in India

All shapes and sizes and premiumisation remain the key packaging trends

As households change, different packaging sizes are necessary to meet the different needs of consumers. While larger pack sizes were introduced to cater to traditional, large families, smaller, often single-person households want packaging that does not result in waste, and that costs less.

Migration of consumers to packaged milk to drive fresh milk and premium milk packaging

Fresh milk remains the most popular type of packaged milk in India. With only 20% of the total milk production in the country making it to the private sector, consumption of unpackaged milk is high.

Rising demand for hot drinks benefits all pack types

Hot drinks continues to record strong increases in demand in India and this is mainly due to rising disposable incomes, growing demand for convenience, and the increasingly broad tastes of the country’s affluent urban consumers, who form the primary consumer base for hot drinks. Furthermore, the development of distribution networks and modern retailing are also making hot drinks more widely available, supporting further sales growth.

Players move beyond glass as they seek to attract new consumers to alcoholic drinks

Although glass remains the dominant pack type for alcoholic drinks due to the tradition of its use, its premium appeal and the bottle return schemes that are in place in many parts of the country, demand is slowly shifting away from glass. This is being spurred by industry players increasingly experimenting with different pack types as they seek to reach out to new consumer bases while expanding the range of consumption occasions in all alcoholic drinks categories.

Smaller pack sizes in home care appeal to low-income consumers

The penetration of home care categories is quite low in India compared to other developing countries and the developed nations. It is a major challenge for manufacturers to increase their sales and drive overall category penetration as well.

Smaller pack sizes become more prevalent in beauty and personal care due to convenience and premiumisation

Demand for large pack sizes was higher in some beauty and personal care categories such as hair care, skin care and bath and shower products, especially among mass brands, as these offer value for money by appealing to price-conscious consumers. However, changing consumer lifestyles and preferences have caused companies to revaluate their packaging.

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