Packaging Industry in India

New pack sizes and premiumisation key trends

Packaging in India is seeing various trends, with a key theme in 2017 being the introduction of different packaging sizes to meet with the needs of different households. For example, while larger pack sizes were introduced to suit bigger families, there were also smaller packs introduced to suit smaller households or those who are unable to afford bigger packs.

Companies use innovative packaging to drive interest

Indian manufacturers have been producing innovative packaging to help drive interest in their products. For example, squeezable plastic tubes and packs in the shape of a bear were used by Dabur India Ltd and Apis India Ltd to generate interest among younger consumers in their honey.

PET bottles benefits from growing concerns over health and wellness

Rising concerns over health and wellness is being reflected within soft drinks packaging. For example, consumers, especially in first-tier cities, are increasingly shifting away from using water purifiers for tap water and towards the purchasing of water in 20-litre bulk packaging.

Alcoholic drinks manufacturers look for alternative packaging options

Glass bottles remained the dominant packaging type within alcoholic drinks in 2017, with this packaging type benefiting from the country’s strong bottle return scheme. However, it was metal beverage cans and brick liquid cartons which recorded the most dynamic growth in retail volume terms in 2017.

Premiumisation seen as players look to stand out

Premiumisation was a key trend in beauty and personal care packaging in 2017, with rising disposable income enabling more consumers to shift up to better quality products. As a result, players had to look for ways to stand out from the competition, with packaging being a key way to achieve this.

Consumers turn to refills to make savings

With consumers looking to make greater savings on their monthly grocery shop, there is fast-growing demand for refill packs, especially in dishwashing, home insecticides and air care. The economical pricing of refill packs and the convenience offered in terms of shelf storage is helping to drive the popularity of refill packs.

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