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Learn moreNov 2020
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The economic impact of COVID-19 has resulted in severe income drops for many Indian consumers, with a dramatic decline in discretionary spending. The situation has led to downtrading across the board.
India’s lockdown came into effect from 25 March 2020. All forms of movement were restricted for consumers apart from those classified as essential workers, including medical workers, police and grocery shop owners.
Smaller pack sizes grew in popularity in 2019 as manufacturers looked to penetrate rural markets in India with a large part of demand coming from rural markets. For example, Amul introduced smaller pack sizes in response to rural residents who feel that larger packs are not consumed in one go and can therefore end up being wasted.
Increased interest in personal health has led to higher demand for bottled water which underpinned the dominance and rising share of PET in overall soft drinks packaging in 2019. Much of the increased demand for bottled water has been at the expense of products with high levels of added sugar as well as those which contain non-natural ingredients.
While glass remained the dominant pack type for alcoholic drinks due to its traditional use, its premium appeal and the bottle return schemes that are in place in many parts of the country, demand is began to slowly shift away from the packaging material. The move has been spurred by industry players’ experimentation with different pack types as they sought to reach out to new consumer bases while expanding the range of consumption occasions across all alcoholic drinks categories.
Smaller pack sizes continued to benefit from changing lifestyles and preferences, with demand driven by several factors which have moved beyond carry-on luggage requirements. Indian consumers have generally become more interested in beauty and personal care products presented in convenient formats.
Flexible packaging continued to be popular across multiple home care categories. The highest proportion of sales in the format was accounted for by laundry care products such as powder detergent and bar detergent in 2019, where flexible plastic and paper remained prevalent.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Packaging industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaging industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Packaging in India market research report includes:
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.