The outbreak of COVID-19 accelerated a trend which began during the latter half of 2019, of Australian consumers showing a marked preference for domestically manufactured products. The pandemic has heightened safety concerns related to the handling of imported products at ports and conditions at the origin of manufacture.
Some consumers were looking for bigger pack sizes in 2020, for stockpiling in case of any shortages during the pandemic, to minimise the frequency of their shopping trips to physical stores, thereby reducing their potential exposure to the virus, or due to the fact that they were shopping via e-commerce and could have these larger packs delivered to their doorsteps. However, in spite of this, the trend towards smaller pack sizes was still being seen in Australia in 2020.
As at-home consumption became the norm during the pandemic, there was a switch to larger pack sizes from single-serve options in soft drinks. Popular on-the-go format sizes such as 125ml, 250ml, 275ml and 330ml struggled as consumers shifted to more family-friendly sizes such as 1-, 5- and 10-litre packs in liquid cartons, HDPE bottles and bag in box.
Metal beverage cans and even metal bottles have continued to enjoy an increasing presence in alcoholic drinks, even during the pandemic. In fact, the use of cans was supported by early panic-buying among Australian consumers prior to lockdowns as they stocked up on provisions, with cans often used in multipacks.
Australians are looking to diversify their consumer expenditure by opting to buy products from inclusive brands to try and help make society more equitable. In 2020, Unilever eliminated the word “normal” from all its beauty and personal care brands’ packaging, as part of the launch of its new Positive Beauty vision and strategy.
Owing to the pandemic, sustainable packaging initiatives in Australia were taking a backseat for the time being in 2020. Supermarkets such as Coles were providing home delivery services using large numbers of plastic bags (albeit reusable ones) for health reasons, for example.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Packaging research and analysis database.
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