The pandemic resulted in changes that are likely to continue having a long-term influence on packaging, such as demand for antibacterial, antimicrobial and aseptic packaging formats that promise optimum protection of products. Furthermore, rising hygiene concerns have initiated a shift towards locally sourced and packaged foods, leading to increased consumer awareness about labelling.
Consumers, particularly in the younger age groups, are increasingly looking for brands that prioritise recycling, reuse and recovery of their packaging, with industry players’ activities in this area helping consumers change their behaviour to become more environmentally responsible. A major trend among Australians has been that they tend to purchase products from companies they trust in terms of healthy ingredients as well as the sustainability of their products.
Aluminium/plastic pouches is an increasingly popular format across a range of food and beverage categories. However, in cheese, packaging that comprises of thin wall plastic containers with a resealable closure is increasingly popular, as it can help maintain freshness, with the container's rigidity protecting the structure of the cheese.
Australians are increasingly shifting towards healthier alternatives, such as kombucha, from sugary carbonates. This trend boosted the sales of glass bottles and will continue to boost them over the forecast period.
The popularity of craft spirits is helping drive a notable trend of creativity within packaging. Packaging designs that stand out are likely to be successful in attracting consumer attention over the forecast period.
Rising environmental awareness has generally led to increased consumer interest in the composition of packaging in terms of sustainability and disposal. Consumers expect more information and guidance on how to dispose of or recycle beauty and personal care packaging, and a number of companies have added new sections on their websites to address such questions.
Sustainable and innovative packaging initiatives such as a greater presence of refillable packs have become a trend in Australian home care. For example, the Coles supermarket chain opened a new in-store refill station in one of its Sydney outlets that utilises bottles made from recycled and sugarcane plastic to help keep packaging waste to a minimum.
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