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Country Report

Packaging in

Packaging Industry in South Korea

Aug 2018

US$2,100

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Executive Summary

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Convenience and unique label design key differentiating factors in packaging

The increasingly diverse product ranges on offer across numerous consumer goods industries have resulted in consumer buying habits becoming even more complex. In order to remain relevant in the minds of consumers, many companies and brands are now attempting to differentiate their products from those of their competitors by investing in product packaging innovations to make their products more convenient for consumers to use.

Rising demand for more convenient packaging formats in baby food

South Korea’s birth rate has been decreasing consistently for some years and this is due mainly to the pressures that young women face in gaining an education and building a career. Among other social trends that are linked to the precursors for the low birth rate are increasing numbers of single-occupancy households and the declining marriage rate.

More convenient formats remains the key trend in non-alcoholic drinks packaging

With the number of single-occupancy households increasing every year, South Korean consumers increasingly prefer convenient packaging in soft drinks categories such as juice drinks as they want to be able to consume products quickly and without fuss whilst on their way to work. Thus, smaller sizes and more convenient packaging formats are expected to become a more important area of focus for the key players in various non-alcoholic drinks categories, with juice drinks likely to continue setting the pace in these trends.

Packaging and label design to continue playing a key role in emerging beer trends

As the fierce price war within beer in South Korea shows few signs of slowing down, the leading players in craft beer have been successful in their attempts to expand their presence due to their focus on unique packaging label designs and flavour innovation. This has encouraged more consumers to sample their products, despite the higher price points of most craft beers in comparison with domestic lager brands.

Growing usage of cartoon characters in beauty and personal care labelling

As players in various beauty and personal care categories are expanding their product ranges with the aim of focusing on adolescent consumers, more of them are collaborating with the license holders for popular cartoon characters to feature the images of these characters on their product packaging. Applying cartoon characters to product packaging enables companies to reach a wider consumer group, including various different age groups, and increase the chances of trial purchases.

Demand for larger HDPE bottles in liquid detergents set to continue building

Liquid detergents in laundry care is one home care category that saw dynamic product development over the course of the review period. some of the most prominent innovation trends involved packaging, with the greater use of larger HDPE bottles in pack sizes such as 3,000ml resulting in high popularity among consumers.

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Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaging industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaging industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Packaging in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes data
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the retail unit volume of the packaging market in South Korea?
What are the major pack types and how are they performing in South Korea?
Have there been any packaging legislative changes over the past 12 months?
How has the packaging industry been affected by the recession?
How are consumption trends impacting the packaging landscape?
What have been the key trends seen in new packaging developments?
How important is sustainability in packaging to consumers in South Korea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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