Packaging Industry in South Korea

Convenience and unique label design key differentiating factors in packaging

The increasingly diverse product ranges on offer across numerous consumer goods industries have resulted in consumer buying habits becoming even more complex. In order to remain relevant in the minds of consumers, many companies and brands are now attempting to differentiate their products from those of their competitors by investing in product packaging innovations to make their products more convenient for consumers to use.

Rising demand for more convenient packaging formats in baby food

South Korea’s birth rate has been decreasing consistently for some years and this is due mainly to the pressures that young women face in gaining an education and building a career. Among other social trends that are linked to the precursors for the low birth rate are increasing numbers of single-occupancy households and the declining marriage rate.

More convenient formats remains the key trend in non-alcoholic drinks packaging

With the number of single-occupancy households increasing every year, South Korean consumers increasingly prefer convenient packaging in soft drinks categories such as juice drinks as they want to be able to consume products quickly and without fuss whilst on their way to work. Thus, smaller sizes and more convenient packaging formats are expected to become a more important area of focus for the key players in various non-alcoholic drinks categories, with juice drinks likely to continue setting the pace in these trends.

Packaging and label design to continue playing a key role in emerging beer trends

As the fierce price war within beer in South Korea shows few signs of slowing down, the leading players in craft beer have been successful in their attempts to expand their presence due to their focus on unique packaging label designs and flavour innovation. This has encouraged more consumers to sample their products, despite the higher price points of most craft beers in comparison with domestic lager brands.

Growing usage of cartoon characters in beauty and personal care labelling

As players in various beauty and personal care categories are expanding their product ranges with the aim of focusing on adolescent consumers, more of them are collaborating with the license holders for popular cartoon characters to feature the images of these characters on their product packaging. Applying cartoon characters to product packaging enables companies to reach a wider consumer group, including various different age groups, and increase the chances of trial purchases.

Demand for larger HDPE bottles in liquid detergents set to continue building

Liquid detergents in laundry care is one home care category that saw dynamic product development over the course of the review period. some of the most prominent innovation trends involved packaging, with the greater use of larger HDPE bottles in pack sizes such as 3,000ml resulting in high popularity among consumers.

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