Packaging Industry in South Korea

Uniqueness, value for money and convenience are key in South Korean packaging

The increasingly diverse product ranges on offer across numerous consumer goods industries have resulted in consumer buying habits becoming even more complex. In order to remain relevant in the minds of consumers, many companies and brands are now attempting to differentiate their products from those of their competitors by investing in product packaging innovations to make their products more convenient for consumers to use.

Plastic pouches gain ground supported by consumers, retailers and manufacturers

In sugar confectionery, plastic pouches are enjoying an increasingly strong presence and gradually taking share from flexible plastic. The growth is coming from both the demand and supply sides.

Smaller pack size trend in bottled water but bigger pack trend in RTD coffee

Smaller sizes dominated bottled water in 2018 and witnessed positive growth over the review period. Lotte Chilsung Beverage Co Ltd has a range of pack sizes for its bottled water, targeting different consumer groups: one litre bottles for single-person households, 300ml for use during office business meetings, and 200ml for children.

Smaller packaging gaining popularity in alcoholic drinks

There is a trend towards smaller packaging in alcoholic drinks in South Korea. This trend is found in various types of alcoholic drinks, including beer, wine and whiskies.

Packaging developments seen in a BPC market faced with limited innovation

Mass brands tend to be focusing on other plastic bottles and launching more unique packaging to attract young consumers. By using other plastic material, brands can make various shapes, as well as luxurious-looking, glass bottle-like packaging.

Plastic pouches prove popular for refill products

Plastic pouches are widely used in laundry detergents, as this is a cheaper packaging format for liquid detergents than HDPE bottles. In the past, the plastic pouches had no closure, thus consumers just cut off the top of a pouch and poured the contents into an empty detergent bottle.

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