Packaging in 2025: The big picture
In 2025, packaging in the Philippines' major fmcg industries — food, soft drinks, alcoholic drinks, beauty and personal care, home care and pet food — is shaped by a young and growing population, rapid urbanisation, an enlarging middle class and the enduring affordability of small, single-serve formats sold through the country's dense network of sari-sari (neighbourhood) stores. Most of the major industries saw growth in retail unit volume terms. Two materials defined the landscape. Rigid plastic and flexible packaging, reflecting the country's "tingi", or small-portion, retail culture. Glass retained a substantial role through returnable beer and spirits bottles and premium spreads, and metal cans anchored beer, canned protein and ambient meals.
2025 key trends
Two trends stood out in 2025. The first was the collision between the Philippines' sachet economy and a sharply tightening EPR regime. Single-use sachets and laminates dominate home care, confectionery and beauty and personal care, and these are precisely the hardest formats to recover. With the law's recovery target rising to 50% of the prior-year plastic footprint for 2025 and on a path to 80% by 2028, the response moved from policy to infrastructure. In March 2025, the country launched a National Plastic Action Partnership, and, in May 2025, the Department of Environment and Natural Resources (DENR) and Nestlé Philippines co-led a new Working Group on Flexible Plastic Waste Recycling to pursue food-grade recycling of sachets. Meanwhile, Greenpeace's "Kuha sa Tingi" initiative promoted refills in sari-sari stores.
Food packaging balances affordability with tightening producer-responsibility rules
Total food packaging in 2025 reflected the tension between low-cost, small-format convenience and rising producer-responsibility obligations. Dairy, the country's largest food packaging category, grew by 6% in retail volume terms in 2025 to 4,705 million units, leveraging on expanding domestic milk supply. Total dairy packaging remained overwhelmingly a rigid plastic story, accounting for a 65% share of retail volumes, with HDPE and PET bottles, pots and tubs and small formats, such as the 80g cup, keeping unit counts high. Because rigid plastic dominates, dairy sits squarely under the EPR Act's 50% recovery obligation, and Nestlé Philippines' partnership with the DENR to launch a flexible-plastic recycling working group was the period's defining systemic development.
Rigid plastic extends its lead in soft drinks as recycled PET and returnable glass anchor the mix
Total soft drinks packaging extended its strong growth in 2025, with retail volumes rising by 7% to reach 19,569 million units. The category leveraged on rapid urbanisation, an expanding middle class and sustained demand for affordable, on-the-go single-serve drinks. Rigid plastic, overwhelmingly PET bottles, remained by far the largest pack type group at 11,180 million units — a 57% share of the total — and continued to win share from glass in carbonates and bottled water, prized for its low cost, light weight and resealability. Glass was a strong second at 6,270 million units, underpinned by the country's well-established returnable glass bottle systems. Product activity reinforced the role of glass, as a leading bottler, Coca-Cola Philippines, launched the energy drink Lift in a budget-friendly returnable glass bottle aimed at neighbourhood stores in the Western Visayas.
Aluminium cans gain in a glass-led, beer-driven alcoholic drinks market
Total alcoholic drinks packaging grew strongly in 2025, with retail volumes up by 4% to 5,439 million units, supported by resilient beer demand and the growing popularity of canned and ready-to-drink formats. Glass bottles remained overwhelmingly dominant at 3,923 million units, or a 72% share of the total, reflecting a central role in beer and in the country's large gin and other spirits categories. Metal (aluminium beverage cans) was the second-largest and the fastest-growing group, up by 4% to 1,510 million units. Growth was supported as canned beer and ready-to-drink products gained ground among younger urban adult consumers and in modern retail, helped by cans' convenience, chilling performance and recyclability.
Sachets dominate beauty and personal care as the EPR regime tightens
Total beauty and personal care packaging grew by 3% in retail volume terms in 2025 to 5,371 million units, supported by a young, growing population, expanding self-care routines and the enduring affordability of single-serve formats. Flexible packaging dominated with 2,757 million units, or a 51% share of the total. reflecting the ubiquity of flexible plastic sachets — 2,417 million units — that make shampoo, conditioner and skin care affordable in single-use portions, alongside fast-growing aluminium /plastic pouches. Rigid plastic formed the second-largest group at 1,519 million units, led by HDPE bottles and squeezable plastic tubes. Meanwhile, glass was the best-performing pack type, up by 6% in 2025 to reach 40 million units as premiumisation in fragrances and skin care lifted demand. PET bottles and speciality cosmetic containers (both under rigid plastic) were among the most dynamic pack types.
Sachets anchor home care as a new flexible plastic working group drives circularity
Total home care packaging was broadly flat in 2025, edging down very marginally to 5,789 million units. The vast, sachet-driven market saw flexible plastic volumes soften while rigid plastic advanced. Flexible packaging remained overwhelmingly dominant at 5,169 million units or an 89% share of the total, led by flexible plastic and stand-up pouches, a reliance on single-use sachets driven by the country's "tingi" culture and large lower-income population. Rigid plastic was the best-performing group in 2025, up by 3% in retail volume terms to 483 million units. HDPE bottles were popular for laundry liquids and bleach and PET bottles for dishwashing products and surface care sprays. Meanwhile, thin wall plastic containers grew by 9% in total home care packaging 2025, the single-highest percentage increase within rigid plastic. Metal, led by metal aerosol cans, rose by 2% in retail volume terms in 2025, with growth in numerous categories, including air care and home insecticides.
Pouch format and PET jars reshape pet food packaging as cost and sustainability converge
Total dog and cat food packaging recorded strong growth in 2025, with retail volumes up by 8% to reach 189 million units. Flexible packaging led with 103 million units, but rigid plastic was the best-performing pack type in 2025, rising by 21% in retail volume terms. Flexible plastic dominated dry dog and cat food with pack sizes ranging from 450g to 20kg — with 480g and 1.4kg packs the most popular for cats and 374g, 450g and 1kg for dogs, while larger packs such as 10kg gained on cost-efficiency.
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Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Philippines?
- Which are the major pack types and how are they performing in Philippines?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Philippines?
- Where is future growth expected to be most significant?
Packaging Industry in the Philippines
Packaging in 2025: The big picture
2025 key trends
Food packaging balances affordability with tightening producer-responsibility rules
Rigid plastic extends its lead in soft drinks as recycled PET and returnable glass anchor the mix
Aluminium cans gain in a glass-led, beer-driven alcoholic drinks market
Sachets dominate beauty and personal care as the EPR regime tightens
Sachets anchor home care as a new flexible plastic working group drives circularity
Pouch format and PET jars reshape pet food packaging as cost and sustainability converge
EPR moves into a more demanding phase as recovery targets climb
Industry-led partnerships target the sachet recycling challenge
Returnable glass and recycled content underpin a maturing recovery system
Country Reports Disclaimer
The following categories and subcategories are included:
Packaging
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- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
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- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
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- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Asian Speciality Drinks
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- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
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- Cola Carbonates
- Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
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- Carbonated RTD Tea and Kombucha
- Still RTD Tea
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- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
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- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
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- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
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- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
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- Butter and Spreads
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- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
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- Flavoured Milk Drinks
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- Fresh Milk
- Shelf Stable Milk
- Goat Milk
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- Powder Milk
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- Sour Milk Products
- Yoghurt
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- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
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- Condensed Milk
- Cream
- Fromage Frais and Quark
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- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
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- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
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- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and Seafood Substitutes inc Tofu
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
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- Dips
- Pickled Products
- Other Sauces and Condiments
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- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
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- Fruit Snacks
- Snack Bars
- Sweet Biscuits
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
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This report originates from Passport, our Packaging research and analysis database.
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