Executive Summary

Oct 2019
Consumer confidence gives packaging a boost, as mindfulness and environmental awareness shape sizes and materials

Consumers continue to look for smaller packaging within many categories partly due to the demand for convenient, on-the-go products to suit their busy lifestyles. This downsizing also related to the ongoing desire to try out and to travel with beauty and personal care products, and consumers’ growing awareness of portion control in packaged food and drinks.

Packaging for prepared baby food is threatened

The influence of social media and growing acceptance of using organic and fresh fruit and vegetables to prepare baby food is encouraging young parents to try doing it at home. The emergence of home-cooked baby food selling online, namely Squeeze Me Baby and Baby Eats, by adopting plastic pouches and thin-wall plastic containers is threatening the growth of prepared baby food in glass jars and represents direct competition for aluminium/plastic pouches.

Smaller family pack size and multipacks appeal for mindful indulgence in soft drinks

In view of the declining birth rate and shrinking family sizes in Malaysian society, soft drinks players continued to reduce pack sizes in 2018, appealing to smaller families and those seeking to reduce their spending. For instance, F&N Holdings Bhd replaced its Seasons 1.

Glass remains the most common packaging type in alcoholic drinks

Glass remains the most common pack type, with it almost exclusively used in wine and spirits and used in the packaging of a large proportion of beer and cider products in Malaysia. This can be attributed to its great ability at preserving product quality, durability when transporting goods, and premium image when displayed In urban areas.

Pocket-size packaging for beauty and personal care easier to carry around

With the rising numbers of Malaysians leading active and busy lifestyles, beauty and personal care players were looking for ways to develop smaller packaging sizes that are convenient to be carried around when travelling. Both men’s and women’s fragrances were particularly active in launching pocket-size packaging, for example Cerchio Men EDP, Dashing Pocket EDT and Enchanteur Paris EDT were made available in pocket-size packs of 18ml and 8ml that could easily fit in the pocket of the user.

Growth in trigger closures for home care driven by convenience

The growth of trigger closures for both HDPE bottles and PET bottles recorded a significant increase, particularly in surface care. Trigger closures were evident in home care disinfectants, bathroom, kitchen, oven, glass and multi-purpose cleaners.

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Packaging Industry in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaging industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Packaging in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes data
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the retail unit volume of the packaging market in Malaysia?
  • What are the major pack types and how are they performing in Malaysia?
  • Have there been any packaging legislative changes over the past 12 months?
  • How has the packaging industry been affected by the recession?
  • How are consumption trends impacting the packaging landscape?
  • What have been the key trends seen in new packaging developments?
  • How important is sustainability in packaging to consumers in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Packaging Industry in Malaysia

EXECUTIVE SUMMARY

Consumer confidence gives packaging a boost, as mindfulness and environmental awareness shape sizes and materials
Packaging for prepared baby food is threatened
Smaller family pack size and multipacks appeal for mindful indulgence in soft drinks
Glass remains the most common packaging type in alcoholic drinks
Pocket-size packaging for beauty and personal care easier to carry around
Growth in trigger closures for home care driven by convenience

PACKAGING LEGISLATION

Plain packaging for tobacco being considered in Malaysia
Proposed National Halal Council Bill to resolve confusion over halal labelling
Government bans imports of plastic waste from other countries in 2019

RECYCLING AND THE ENVIRONMENT

Government announces roadmap towards zero single use plastics by 2030
State governments and retailers introduces war against single use plastics

PACKAGING DESIGN AND LABELLING

New Healthier Choice labelling helps sustain growth of dairy packaging
Growing emphasis on health claims via labels
Premiumisation dictates packaging design trend in alcoholic drinks