Consumers continue to look for smaller packaging within many categories partly due to the demand for convenient, on-the-go products to suit their busy lifestyles. This downsizing also related to the ongoing desire to try out and to travel with beauty and personal care products, and consumers’ growing awareness of portion control in packaged food and drinks.
The influence of social media and growing acceptance of using organic and fresh fruit and vegetables to prepare baby food is encouraging young parents to try doing it at home. The emergence of home-cooked baby food selling online, namely Squeeze Me Baby and Baby Eats, by adopting plastic pouches and thin-wall plastic containers is threatening the growth of prepared baby food in glass jars and represents direct competition for aluminium/plastic pouches.
In view of the declining birth rate and shrinking family sizes in Malaysian society, soft drinks players continued to reduce pack sizes in 2018, appealing to smaller families and those seeking to reduce their spending. For instance, F&N Holdings Bhd replaced its Seasons 1.
Glass remains the most common pack type, with it almost exclusively used in wine and spirits and used in the packaging of a large proportion of beer and cider products in Malaysia. This can be attributed to its great ability at preserving product quality, durability when transporting goods, and premium image when displayed In urban areas.
With the rising numbers of Malaysians leading active and busy lifestyles, beauty and personal care players were looking for ways to develop smaller packaging sizes that are convenient to be carried around when travelling. Both men’s and women’s fragrances were particularly active in launching pocket-size packaging, for example Cerchio Men EDP, Dashing Pocket EDT and Enchanteur Paris EDT were made available in pocket-size packs of 18ml and 8ml that could easily fit in the pocket of the user.
The growth of trigger closures for both HDPE bottles and PET bottles recorded a significant increase, particularly in surface care. Trigger closures were evident in home care disinfectants, bathroom, kitchen, oven, glass and multi-purpose cleaners.
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Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Malaysia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.