Packaging in 2025: the big picture
In 2025, Ukraine's packaging industry continued to rebuild from its deep wartime lows, with volumes recovering across most consumer goods categories even as the market remained well below pre-war levels. Growth was broad but uneven: home care packaging rebounded by 10% and pet food by a similar margin, soft drinks rose by 8%, alcoholic drinks by 4% and most food categories by around 3%, while beauty and personal care held broadly flat. Recovery was driven by gradual stabilisation of domestic production, restocking across retail and the resilience of everyday demand, even as inflation, power interruptions and supply disruptions continued to shape what producers could make and what consumers could afford.
2025 key trends
Three forces defined Ukrainian packaging in 2025. The first was EU-aligned regulatory reform: the draft packaging and packaging waste law, building on the country's 2022 Waste Management Law and earlier single-use-plastics restrictions, promises eco-modulated EPR fees and a deposit-return system that reward clean, recyclable, mono-material packaging and penalise hard-to-sort formats. The second was the sustainability and circularity agenda that the regulation accelerates — rising recycled-content PET and HDPE, recycled aluminium cans, lightweighting, fibre-based cartons and the first compostable jars — reinforced by a still-nascent but expanding collection infrastructure. The third was post-war recovery and affordability, which lifted volumes across home care, drinks, food and pet care while keeping demand tilted towards smaller, lower-cost packs. Across drinks categories, metal beverage cans consistently gained share on recyclability and convenience, while glass advanced at the premium end, marking a steady internal rebalancing of the format mix rather than simple volume expansion.
Food packaging recovers broadly as aseptic cartons and recycled-content formats gain ground
Food remained Ukraine's largest packaging arena, and in 2025 most categories returned to modest growth of around 3% as domestic processing and household demand stabilised. Confectionery was the largest single category at 3,120 million units, essentially flat as cocoa and sugar inflation drove smaller pack sizes; it is the most flexible-dependent category in the market, with flow-wraps and multipack films at 88% of volumes, placing exporters such as Roshen, AVK, Konti and Mondelez Ukraine at the centre of the plastics-to-fibre debate. Dairy, the second largest at 2,452 million units, grew 3% and is unusually split almost evenly between rigid plastic (44%) and flexible pillow-pack film (43%), with liquid cartons the fastest-growing group, up 3% to 176 million units on aseptic UHT demand supported by Tetra Pak's in-country line conversions — a decisive advantage where power interruptions test the cold chain.
Soft drinks packaging rebounds as PET-led bottled water demand recovers
Soft drinks packaging returned to firmer growth in 2025, rising 8% to 4,036 million units, though the market continued to rebuild from a low base. Rigid plastic — overwhelmingly PET bottles — remained the best-performing and dominant group, up 9% to 3,306 million units, roughly four-fifths of the total, lifted in particular by bottled water as households compensated for water-supply disruptions caused by air attacks and power cuts. Liquid cartons formed the second-largest group at 269 million units, ahead of metal at 252 million units and glass at 207 million units. Glass advanced 7% on premiumisation in carbonates and adult soft drinks, while metal beverage cans continued to gain ground in carbonates, valued for recyclability and rapid chilling. Recycled PET remained the central materials lever alongside lightweighting and more sustainable closures, with metal screw closures growing over 10% to 149 million units. Among verified launches, the domestic carbonate brand MOJO was relaunched on a natural-juice base in dual formats — 1-litre and 1-litre PET bottles and 0-litre aluminium cans. Volumes are forecast to rise at a CAGR of 2% to 4,391 million units by 2029, with metal the fastest-growing major format at a CAGR of 4% to 296 million units. Producers are also watching parallel fiscal measures, notably a soft drinks sugar tax expected from 2026, which may prompt reformulation and pack-size changes alongside the broader shift towards EU-aligned, recyclable materials.
Alcoholic drinks packaging recovers as recycled cans gain ground on glass and plastic
Alcoholic drinks packaging declined 7% to 2.7 billion units in 2025 as the market recovered despite the difficult wartime environment. Glass bottles remained dominant at 2,005 million units, around three-quarters of the total, reflecting their entrenched role in beer, wine and spirits. Metal — almost entirely beverage cans — was the best-performing pack type, with volumes reaching 249 million units, while rigid plastic, mainly PET bottles, stood at 413 million units but continued to lose ground, declining 8% as the market shifted away from plastic. The recovery in cans was driven by EU alignment and sustainability: Obolon, one of Ukraine's largest brewers, transitioned to recycled aluminium cans, cutting both its carbon footprint and production costs, while Lviv Brewery, part of Carlsberg Group in Ukraine, used special-edition printed cans for seasonal beers. Canmaking supply is led by Canpack and Ardagh Metal Packaging. Total volumes are forecast to grow at a CAGR of 2% to 3 billion units by 2030, with glass retaining its lead and metal cans continuing to take share on the strength of recycled content and ongoing canning investment.
Beauty and personal care packaging holds steady as eco-design and recycled content advance
Beauty and personal care packaging was broadly flat in 2025, edging down by less than 1% to 804 million units, as a war-affected market stabilised with a gradual recovery of urban demand in skin care, hair care and hygiene. Rigid plastic remained dominant at 375 million units, or 47% of the total, led by squeezable plastic tubes (162 million units) and HDPE bottles (133 million units), while flexible packaging followed at 203 million units and paper-based folding cartons reached 183 million units. Glass was the fastest-growing group, up 3% to 19 million units on resilient premium skin care and fragrances, and folding cartons rose 2% on their eco-friendly appeal, while metal fell 6% and flexible packaging eased 2%. The standout sustainable launch came from Ukrainian biotech brand Re[Sens], the first professional cosmetics brand in the country to abandon plastic, adopting Sulapac's bio-based, industrially compostable jars made from over 98% bio-based content for its skin care range. Volumes are forecast to grow at a CAGR of less than 1% to 834 million units by 2030, supported by rebuilding urban demand, smaller affordable packs and rising attention to recycled content and recyclable mono-material design.
Home care packaging rebounds strongly as folding cartons lead the recovery
Home care packaging staged one of the strongest rebounds of the year, rising 10% to 788 million units as the market recovered and restocked across laundry care, dishwashing and surface care. Paper-based containers — almost entirely folding cartons used for powder laundry detergents and dishwasher and laundry tablets — were both the largest and the fastest-growing pack type group, up 17% to 421 million units. Rigid plastic was the second-largest at 269 million units, led by HDPE bottles (193 million units) across laundry liquids, bleach and surface care, while metal advanced 8% to 40 million units on stronger aerosol and tin demand; flexible packaging was the only major group to decline, easing 2% to 56 million units. Regulatory reform was the defining structural development, with the draft packaging law transposing EU rules and, in December 2025, the Ministry of Economy, Environment and Agriculture launching a pilot EPR project with industry coalitions — against a backdrop in which the country generates more than 3 million tonnes of packaging waste a year but recycles only a small fraction. Volumes are forecast to grow at a CAGR of 4% to 971 million units by 2030, led by paper-based cartons, metal and increasingly recycled-content bottles.
Pet food packaging grows on humanisation as pouches gain on metal cans
Dog and cat food packaging rose 10% to 589 million units in 2025, reflecting pet humanisation, convenience and premiumisation as owners sought higher-quality, practical formats for their pets. Metal cans remained the leading pack type, prized for their barrier protection and ability to preserve product quality without preservatives, but aluminium/plastic pouches continued to gain share — now the second-largest format — on the strength of cost-effectiveness, portion control, resealability and lightweight handling. Ready meal trays were the most dynamic format, up 22% in unit terms, typically in single-serve 100g sizes for premium wet diets, though still a small share of the market. Brand activity centred on Kormotech, which introduced a new wet cat food line in plastic pouches under its Delickcious brand and whose Club 4 Paws range uses mono-material designs that ease recycling and have earned national sustainability awards; the company plans to triple production by 2028. Total volumes are forecast to record a 10% CAGR over the forecast period, reaching 928 million units, with EU alignment under the Packaging and Packaging Waste Regulation and CLP requirements steering the category towards recycle-ready pouches and reduced virgin-plastic use.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Ukraine?
- Which are the major pack types and how are they performing in Ukraine?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Ukraine?
- Where is future growth expected to be most significant?
Packaging Industry in Ukraine
Packaging in 2025: the big picture
2025 key trends
Food packaging recovers broadly as aseptic cartons and recycled-content formats gain ground
Soft drinks packaging rebounds as PET-led bottled water demand recovers
Alcoholic drinks packaging recovers as recycled cans gain ground on glass and plastic
Beauty and personal care packaging holds steady as eco-design and recycled content advance
Home care packaging rebounds strongly as folding cartons lead the recovery
Pet food packaging grows on humanisation as pouches gain on metal cans
An EU-aligned draft Law on Packaging and Packaging Waste introduces EPR and deposit-return
A pilot EPR project and a Kyiv-region separate-collection trial test the framework ahead of enactment
Food-contact rules tighten in line with EU standards
Recycled content and recyclable mono-materials advance across beverages and packaging
Collection infrastructure expands from a low base
Renewable fibre cartons and compostable formats gain ground
Country Reports Disclaimer
The following categories and subcategories are included:
Packaging
-
- Baby and Child-specific Products Packaging
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
-
- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
-
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
-
- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
-
-
- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
-
- Body Care
-
- Face Masks
-
- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
-
- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
-
- Adult Sun Care
- Baby and Child-specific Sun Care
-
-
-
- Dark Beer
-
- Flavoured/Mixed Lager
-
- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
-
- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
-
- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
-
-
-
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
-
-
- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
-
- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
-
-
- Asian Speciality Drinks
-
- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
-
- Cola Carbonates
- Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
- Still RTD Tea
-
-
-
- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
-
- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
-
-
-
- Dried Baby Food
-
- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
-
- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
-
-
- Butter and Spreads
-
- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
-
- Flavoured Milk Drinks
-
-
- Fresh Milk
- Shelf Stable Milk
- Goat Milk
-
- Powder Milk
-
- Sour Milk Products
- Yoghurt
-
- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
-
- Condensed Milk
- Cream
- Fromage Frais and Quark
-
- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
-
- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
-
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
-
-
- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
-
- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and Seafood Substitutes inc Tofu
-
-
-
- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
-
- Chilled Pizza
- Frozen Pizza
-
- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
-
- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
-
-
- Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
-
-
- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
-
-
- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
-
- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
-
- Dips
- Pickled Products
- Other Sauces and Condiments
-
-
- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
-
- Fruit Snacks
- Snack Bars
- Sweet Biscuits
-
-
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
-
-
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
-
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
-
-
- Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
-
-
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
-
-
- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
-
-
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Packaging research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!