Retail in Japan

June 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Japan report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Japan?
  • Which are the leading retailers in Retail in Japan?
  • How are products distributed in Retail in Japan?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Japan?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Japan

Retailers Invest in Digital Innovation, Automation and In-Store Experiences

Key Data Insights

Chart 1 Key Industry Trends for Retail
Retailers Invest in Digital Innovation, Automation and In-Store Experiences
Health and Beauty Specialists the Top Performer in 2025
Rakuten Leverages Private Label to Deepen Customer Engagement and Loyalty
Chart 2 Rakuten Invests in Private Label Line
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Tourist Demand Key to Future Growth Prospects
Private Label and Slow Delivery Attracting Value-Driven Shoppers
Social Commerce Set to Shake up the Market
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Aeon, Amazon and Rakuten Drive Consolidation through Scale and Innovation
Chart 7 Lawson Launches Innovative Real×Tech Store
Chart 8 Analyst Insight for Retail
Strategic Mergers Signal a New Era of Competition
Chart 9 Labi Launches Live Commerce Booth
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 12 Standard Opening Hours by Channel Type 2025
Seasonality
Hatsu Uri (“First Sales”) at New Year
Valentine’s Day
White Day
Mother’s Day
Father’s Day
Summer Bargains
Halloween
Black Friday and Cyber Monday
Christmas and Year-end Bargains
Chart 13 Economic Context for Retail
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Retail
Chart 17 Population 2020-2030
Chart 18 Population by Generation 2025

Convenience Retailers in Japan

Key Data Insights

Convenience Stores Remain Central to the Lives of Many Locals
Chart 19 Key Industry Trends for Convenience Retailers
Convenience Stores Remain Central to the Lives of Many Locals
Family Mart Attracts New Shoppers with Lifestyle-Driven Convenience Wear
Chart 20 Familymart Finds Success with Convenience Wear
7-Eleven Pilots Autonomous Robots to Support Quick Delivery
Chart 21 7-Eleven Turns to Robots for Deliveries
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Convenience Stores Will Retain a Central Role in Japan
Retailers Can Strengthen Loyalty by Expanding Their Role in the Community
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Familymart Leverages Private Label to Challenge 7-Eleven’S Stronghold
Chart 26 Analyst Insight for Convenience Retailers
Lawson Acquires Save on and Launches a New and Innovative Store
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Chart 29 Economic Context for Convenience Retailers
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Convenience Retailers
Chart 33 Population 2020-2030
Chart 34 Population by Generation 2025

Supermarkets in Japan

Key Data Insights

Supermarkets Focus on Delivering Convenience
Chart 35 Key Industry Trends for Supermarkets
Supermarkets Focus on Delivering Convenience
Private Label No Longer Just a Budget Choice
Chart 36 Bio-Ral Introduces Apparel Items
Chart 37 Value Sales 2020-2030
Private Label Innovation Responds to Hyper-Local Demand
Physical Stores Deepen Community Engagement with Service-Led Formats
Online Grocery Faces Persistent Barriers as Partnerships Emerge
Chart 38 Forecast Value Sales 2020-2030
Lopia Accelerates Expansion as Aeon Group Deepens Digital Engagement
Chart 39 Aeon Continues to Expand across Japan
Trial Holdings and Seiyu Combine Strengths for Urban Growth
Chart 40 Analyst Insight for Supermarkets
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Chart 43 Economic Context for Supermarkets
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Supermarkets
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025

Hypermarkets in Japan

Key Data Insights

Seven & Holdings Pivots to Convenience Stores as Shoppers Seek Specialisation
Chart 49 Key Industry Trends for Hypermarkets
Seven & Holdings Pivots to Convenience Stores as Shoppers Seek Specialisation
Aeon Drives Innovation with Climate-Friendly Private Label Launches
Chart 50 Aeon Invests in Its Private Label Line
Ito-Yokado and Onigo Deliver Speed and Freshness through Online Partnerships
Chart 51 Ito-Yokado Partners with Onigo to Rei
Chart 52 Value Sales 2020-2030
Aeon Consolidates Scale as Rivals Retreat and Urban Demand Intensifies
Hypermarkets Must Focus on Exclusive Services and Digitalisation to Retain Relevance
Chart 53 Forecast Value Sales 2020-2030
Aeon Secures Dominance as Rivals Exit and Trial Gains Momentum
Chart 54 Analyst Insight for Hypermarkets
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Chart 57 Economic Context for Hypermarkets
Chart 58 Real Gdp Growth 2020-2030
Chart 59 Inflation 2020-2030
Chart 60 Consumer Context for Hypermarkets
Chart 61 Population 2020-2030
Chart 62 Population by Generation 2025

Small Local Grocers in Japan

Key Data Insights

Store Closures Accelerate as Urbanisation and Digital Shift Reduce Foot Traffic
Store Closures Accelerate as Urbanisation and Digital Shift Reduce Foot Traffic
Health Food and Ethnic Grocers Tap into Niche Demand but See Limited Gains
Local Identity and Experiential Retail Become Critical for Survival
Chart 63 Value Sales 2020-2030
Niche Grocers Target Wellness and Ethnic Demand as Traditional Stores Decline
Community-Led Initiatives and Tourist Engagement Drive Survival Strategies
Chart 64 Forecast Value Sales 2020-2030
Chart 65 Economic Context for Small Local Grocers
Chart 66 Real Gdp Growth 2020-2030
Chart 67 Inflation 2020-2030
Chart 68 Consumer Context for Small Local Grocers
Chart 69 Population 2020-2030
Chart 70 Population by Generation 2025

General Merchandise Stores in Japan

Key Data Insights

Increased Focus on Value Boosts Sales through Variety Stores
Chart 71 Key Industry Trends for General Merchandise Stores
Increased Focus on Value Boosts Sales through Variety Stores
Chart 72 Hankyu Launches Kodomo College
Hankyu Fosters Family Loyalty through Experiential Retail Innovation
Chart 73 Private Label Key to Growth
Don Quijote Disrupts with Affordable Private Label Launches
Chart 74 Value Sales 2020-2030
Chart 75 Value Sales by Category 2025
Variety Stores to Drive Growth as Department Stores Consolidate
Department Stores Enhance Experiences to Capture Affluent and Inbound Demand
Chart 76 Forecast Value Sales 2020-2030
Chart 77 Forecast Value Sales by Category 2025-2030
Don Quijote Leverages Private Label and Tourism to Widen Lead
Chart 78 Analyst Insight for General Merchandise Stores
100 Yen Shop Provides a Lifeline for Cash-Strapped Consumers
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Chart 81 Economic Context for General Merchandise Stores
Chart 82 Real Gdp Growth 2020-2030
Chart 83 Inflation 2020-2030
Chart 84 Consumer Context for General Merchandise Stores
Chart 85 Population 2020-2030
Chart 86 Population by Generation 2025

Apparel and Footwear Specialists in Japan

Key Data Insights

Shimamura and Fast Retailing Shape Omnichannel Experiences as Value Declines
Chart 87 Key Industry Trends for Apparel and Footwear Specialists
Shimamura and Fast Retailing Shape Omnichannel Experiences as Value Declines
Chart 88 Fast Retailing Transforms Outlets
Shimamura Park Boosts Digital Engagement through a Unified Brand Ecosystem
Uniqlo’S Experiential Events Drive Engagement among Families and Millennials
Chart 89 Value Sales 2020-2030
Familymart Expands Convenience Wear Line, Forcing Specialists to Adapt
Tourism-Driven Demand Fuels Focus on Japanese Authenticity
Personalised Loyalty and Experiential Retail Become Essential for Growth
Chart 90 Forecast Value Sales 2020-2030
Uniqlo Leverages Store Network and Collaborations to Accelerate Share Gains
Chart 91 Analyst Insight for Apparel and Footwear Specialists
Chart 92 Zara Opens Flagship Store in Osaka
Chart 93 Company Shares 2025
Chart 94 Brand Shares 2025
Chart 95 Economic Context for Apparel and Footwear Specialists
Chart 96 Real Gdp Growth 2020-2030
Chart 97 Inflation 2020-2030
Chart 98 Consumer Context for Apparel and Footwear Specialists
Chart 99 Population 2020-2030
Chart 100 Population by Generation 2025

Appliances and Electronics Specialists in Japan

Key Data Insights

Yamada Denki Leverages Private Label Innovation to Drive Growth
Chart 101 Key Industry Trends for Appliances and Electronics Specialists
Yamada Denki Leverages Private Label Innovation to Drive Growth
Chart 102 Yamada Denki Offers Affordable Innovation
Yodobashi Camera Accelerates Engagement through Tiktok Shop
Chart 103 Yodobashi Camera Embraces Social Commerce with Tiktok Shop Launch
Chart 104 Value Sales 2020-2030
Housing Demand Key to Growth, While Tourism Offers Opportunities
Yodobashi Camera Addresses Climate-Driven Demand with Cooling Innovation
Retailers Embrace Experiential Shopping to Capture Inbound and Local Demand
Chart 105 Forecast Value Sales 2020-2030
Yamada Denki Redefines Retail Experience to Defend Its Lead
Chart 106 Analyst Insight for Appliances and Electronics Specialists
Bic Camera Benefiting From Inbound Tourism
Chart 107 Company Shares 2025
Chart 108 Brand Shares 2025
Chart 109 Economic Context for Appliances and Electronics Specialists
Chart 110 Real Gdp Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Appliances and Electronics Specialists
Chart 113 Population 2020-2030
Chart 114 Population by Generation 2025

Home Products Specialists in Japan

Key Data Insights

Cainz Harnesses Private Label to Build Loyalty and Margins
Chart 115 Key Industry Trends for Home Products Specialists
Cainz Harnesses Private Label to Build Loyalty and Margins
Chart 116 Cainz Elevates Private Label Line
Home Improvement and Gardening and Pet Shops Show Resilience
Ikea Transforms Retail with Immersive Sleepover Experiences
Chart 117 Value Sales 2020-2030
Chart 118 Value Sales by Category 2025
Nitori and Competitors Diversify into Appliances to Capture Household Spending
Retailers Adapt Product Lines in Response to Demographic Shifts
Pet Shops and Superstores Need to Evolve as Pressure From E-Commerce Grows
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
Nitori Expands into Appliances to Sustain Sales Lead
Chart 121 Analyst Insight for Home Products Specialists
Cainz Accelerates Growth through Daito Acquisition
Chart 122 Cainz Acquires Daito
Chart 123 Company Shares 2025
Chart 124 Brand Shares 2025
Chart 125 Economic Context for Home Products Specialists
Chart 126 Real Gdp Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Home Products Specialists
Chart 129 Population 2020-2030
Chart 130 Population by Generation 2025

Health and Beauty Specialists in Japan

Key Data Insights

Matsumotokiyoshi Reinvents Private Label to Deepen Shopper Loyalty
Chart 131 Key Industry Trends for Health and Beauty Specialists
Matsumotokiyoshi Reinvents Private Label to Deepen Shopper Loyalty
Chart 132 Matsumotokiyoshi Celebrates 10 Years of Matsukiyo
Nihon Chouzai Leverages Ai to Transform Pharmacy Operations and Patient Care
Chart 133 Value Sales 2020-2030
Chart 134 Value Sales by Category 2025
Inbound Tourism Key to the Growth of Beauty Specialists
Retailers Are Broadening Their Private Label Lines and Digital Services to Boost Loyalty
Chart 135 Forecast Value Sales 2020-2030
Chart 136 Forecast Value Sales by Category 2025-2030
Welcia Merges with Tsuruha to Reshape Leadership
Chart 137 Analyst Insight for Health and Beauty Specialists
Chart 138 Japan’S Ai-Powered Pharmacy Experience by Mg-Dx
Visionary Holdings Acquisition Fuels Intermestic's Expansion Plans
Chart 139 Company Shares 2025
Chart 140 Brand Shares 2025
Chart 141 Economic Context for Health and Beauty Specialists
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Health and Beauty Specialists
Chart 145 Population 2020-2030
Chart 146 Population by Generation 2025

Vending in Japan

Key Data Insights

Beverage Brands Raise Prices and Drive Revenue through Vending
Beverage Brands Raise Prices and Drive Revenue through Vending
Cold Drinks Providers Capture Growth as Hot Weather Drives Demand
New Technology Enables Operators to Boost Sales and Efficiency
Chart 147 Value Sales 2020-2030
Chart 148 Value Sales by Category 2025
Technology to Play a Central Role in the Future of Vending
Suntory and Mitsui Sumitomo Add Value through Partnerships
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Coca-Cola and Suntory Maintain Their Stronghold
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Chart 153 Economic Context for Vending
Chart 154 Real Gdp Growth 2020-2030
Chart 155 Inflation 2020-2030
Chart 156 Consumer Context for Vending
Chart 157 Population 2020-2030
Chart 158 Population by Generation 2025

Direct Selling in Japan

Key Data Insights

Yakult Accelerates Digital Shift as Direct Selling Faces Decline
Chart 159 Key Industry Trends for Direct Selling
Yakult Accelerates Digital Shift as Direct Selling Faces Decline
Health and Beauty Direct Selling Leads Sales as Fashion Rebounds
Yakult Transforms Customer Experience with App-Driven Home Delivery
Chart 160 Yakult Launches New App
Chart 161 Value Sales 2020-2030
Chart 162 Value Sales by Category 2025
Amway Enhances Loyalty by Linking Payment Benefits to Digital Engagement
Health and Beauty Direct Selling to Sustain Leadership Despite Stagnation
Fashion Direct Selling Builds Momentum through Digital-First Strategies
Chart 163 Forecast Value Sales 2020-2030
Chart 164 Forecast Value Sales by Category 2025-2030
Yakult Honsha Leverages Community Trust to Sustain Its Advantage
Chart 165 Company Shares 2025
Chart 166 Brand Shares 2025
Chart 167 Economic Context for Direct Selling
Chart 168 Real Gdp Growth 2020-2030
Chart 169 Inflation 2020-2030
Chart 170 Consumer Context for Direct Selling
Chart 171 Population 2020-2030
Chart 172 Population by Generation 2025

Retail E-Commerce in Japan

Key Data Insights

Marketplace E-Commerce Remains the Key Growth Driver
Chart 173 Key Industry Trends for Retail E-Commerce
Marketplace E-Commerce Remains the Key Growth Driver
Social Shopification Fuels Retail Transformation
Chart 174 Yodobashi Camera Launches Tiktok Shop Store
Line Yahoo and Tmall Unlock Cross-Border Sales as Growth Slows
Chart 175 Insurance Protects Unattended Deliveries
Chart 176 Value Sales 2020-2030
Chart 177 Value Sales by Category 2025
Amazon and Rakuten Invest in Loyalty Programmes to Retain Shoppers
Social and Unified Commerce Reshaping Shopper Expectations
Chart 178 Forecast Value Sales 2020-2030
Chart 179 Forecast Value Sales by Category 2025-2030
Amazon Strengthens Logistics and Loyalty to Outpace Rivals
Chart 180 Analyst Insight for Retail E-Commerce
Temu Is Making Inroads, but Established E-Commerce Titans Hold Steady
Chart 181 Company Shares 2025
Chart 182 Brand Shares 2025
Chart 183 Economic Context for Retail E-Commerce
Chart 184 Real Gdp Growth 2020-2030
Chart 185 Inflation 2020-2030
Chart 186 Consumer Context for Retail E-Commerce
Chart 187 Population 2020-2030
Chart 188 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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